Judaism and the Coca-Cola Culture

God set up the world as a system by which humanity has the choice to pull away from Him, thereby allowing for the “higher” Spouse-like relationship with Him to become available.

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When we think about this deeper, we find that, despite the fact that the shell stands in the way of getting to the fruit, it is from the fruit itself that the shell gets its whole life and vitality in the first place. So, klipah stands in the way of your getting to the purpose, yet it is from the purpose itself that klipah gets its whole life and vitality. For example, imagine a person who builds a trivial collection, such as comic books or baseball cards. Where does his desire to build such a collection come from? If we dig deep, I think we’d have to say that building such a collection is rooted in the collector’s inner yearning to build, accomplish, and grow something in a meaningful way. Judaism says that this yearning is actually rooted in the soul’s desire to build a relationship with the Infinite – to build something meaningful; to build the Real Thing.

Yet the collector is using this yearning in order to build something that is not meaningful. The collector takes a soul desire and uses that inspiration and power of assertion to do something else, something “other” that distracts and, ultimately, pulls him away from the true goal of the origin of that soul desire. Building such a collection is a manipulation and hijacking of the soul’s energy to accomplish. It undermines the original intent of that energy to accomplish in the arena in which it is truly worth accomplishing – in one’s relationship with the Infinite and the expression of one’s soul.



Growth & “Growth” Thus we can see that there is “holy growth” and there is the “klipah of growth.” That is, there is growth in areas that are objectively meaningful and purposeful, such as character refinement and one’s relationship with God. And there is an “other” side of growth, a “backside” of growth that feeds off the soul’s energy for holy growth, despite its being ultimately objectively meaningless and purposeless. At this point, it is important to clarify that we are not saying here that there is something categorically or inherently wrong with someone compiling a trivial collection, or with someone’s involvement with something that is not connected to his or her personal development and relationship with God.

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