Truli Aims to Deliver Family Content to the Entire World

Beliefnet interviews Michael Solomon about Truli, his brand new Christian video website.

BY: S. Russ


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How did Truli get started?

Five years after that I left and wanted to go back to being an entrepreneur and I started a distribution company, and bought television stations. So today when people ask me what I do I say “the same thing I did fifty years ago,” and they say “what’s that?” I explain that I’m in the syndication business, but instead of syndicating American television product all over the world, I’m syndicating it to all of the new technology such as tablets, phones, Smart TV, and boxes such as Roku and Google TV. The content that I selected to do this is faith based content. So today Truli is focused on the Evangelical world because there are approximately one hundred million Evangelicals that live in the United States, and approximately six hundred to seven hundred million that live outside of the United States. I believe strongly in success by being focused, so Truli is totally focused on almost a billion people that have the same beliefs and the same desires as a group. That makes it much easier to select the content.

What is the content?

Churches sign up to deliver their sermons on our platform every single week, so we’ll have thousands of churches delivering thousands of sermons every single week for the public. We focus more today in the US but eventually we’ll go to Latin America, Europe, Asia, the Middle East, and Africa. We store those sermons and we categorize them into subject matter. In addition to that we have a youth music division and we’re signing up labels, delivering music from Christian bands all over the country who are looking for exposure. We have a movie division and all the movies that we have are vetted through Dove. Dove is a non-profit foundation that puts the seal of approval on G-rated and PG-rated movies so they can be shown to kids without hesitation from their parents. This is a family oriented platform and the content that we have is family-based, spiritual content. We have a focus on women, also we have an educational division, so we’ll have seminars and roundtable discussions. We also have a focus on youth between the ages of sixteen and thirty because it’s a fact that at eighteen 80 percent of them leave the church to find their own spiritual guidance. So we have created another division focusing on the youth. We have contracts with Veritas and many Universities getting content that is very appealing to that age group. We also have social networking, we’re very, very involved with Facebook and Twitter. In about five weeks we already have almost two million people that are watching us and over fifty thousand “likes.” That is how fast we are growing. We intend to have content in many different languages, we’re already in Spanish. We are very big in Indonesia and the Philippines, so we’re focusing a lot of our attention on those countries as well as Korea, which has the largest Evangelical community outside of the United States.

What are some of the unique challenges that you face with all of the technology that is available?

Well, keeping up with the technology. That’s very, very important to us. I happen to be very blessed in having a fantastic chief technology officer and he has a group of people working for him who are multi-talented. As we are speaking now technology is changing, we have to keep up with all of those technologies. The important thing is I have the content. I’m literally marrying the content with the technology. Every day there are thousands and thousands of hours of movies and music and all kinds of material that we will be looking to put on our platform and that is just a continuous process. We have a technology that provides a very friendly way for the consumer can find exactly what he wants, when he wants, and where he wants it. One of the challenges that we have is making sure that everything fits into that family genre.

How close is Truli coming to becoming what your ultimate vision is?

My ultimate vision really is to provide a conduit between the user and the Christian world. That’s just going to keep growing because I’m a distributor, and that’s how I’ve made my success all my life is in distribution. So essentially I am distributing what I feel is family and faith-based content to the billion of Evangelicals all around the world in many different languages. What could be better? It’s a win-win disputation for everybody. I feel extremely confident that we will have, within a twelve-month period, content in 4, 5, or 6 different languages.

Why do you think it is growing so quickly?

I think we’re providing something that is needed, and I think the response from the people that have already been exposed to Truli is so positive that everybody is telling their friends and family “hey log on to this new platform called, I think you’ll like it.” And that’s what’s happening.

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