Tract or Treat?

For evangelical Christians, Halloween is an opportunity to spread the gospel.

Trick-or-treaters may have more to chew on than caramels and snack-sized Snickers this year. If they stop by an evangelical Christian household, they may receive a colorful Bible tract (

view one

) urging them to accept God into their lives.

For years, a growing number of Christians have come to see Halloween as a concern. Like most


and some Jews, many evangelical Christians

object to Halloween on religious grounds

, saying that themes like ghosts, witches, and other spirits smack of paganism and the occult. Some Christian parents

forbid trick-or-treating


and won't answer doorbells; some opt for church-sponsored "Fall Festival" parties or "Hell Houses" on October 31. Others, however, see the night as an opportunity for evangelism.

The American Tract Society, which produces some 30 million gospel tracts each year, began addressing the Halloween evangelism trend several years ago. This year, ATS is offering customers a

Halloween Rescue Kit


that includes tracts, individually-wrapped taffy, and stickers, plus a goody bag to put them in.

The tracts, which feature cartoons and kid-friendly themes like dinosaurs, superheroes, and Harry Potter, usually end with Bible verses encouraging children to accept Jesus. For adults and older youth, ATS also offers the tracts "Halloween--Separating Fact from Folklore" and "Reaching Kids at Halloween." ATS says Halloween is traditionally one of their highest demand seasons--they typically receive orders for about 3 million Halloween pieces.


"Our Halloween program provides what the average Christian is seeking--easy, non-threatening and culturally relevant evangelism tools and a way to start a meaningful Christian Halloween tradition," says ATS president Dan Southern. "When but Halloween do we have folks coming up to our doors? All we have to do is answer with more than they are asking--a gospel tract and a candy treat."

In a north Dallas suburb, Pastor Wayne Braudrick urges his Frisco Bible Church congregation to stay home on Halloween and give out tracts. "I believe we are recapturing the holiday for the Lord," says Braudrick.

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