Now there's a loaded question. "Proselytism" has as many appealing connotations as "root canal." It's not just "evangelism," sharing the Gospel with any and everyone. Proselytism implies dynamiting an existing faith to clear ground for a new one.
People who think they've found the best spiritual path have a right--maybe even an obligation--to share what they've found. Those who listen can decide for themselves if they agree. It takes an itchy sensitivity to find this offensive, and a paranoid one to find it coercive. Expressing a belief, even with persuasive intent, is a First Amendment right, not coercion. I can taste your shrimp-chocolate-chip cookies and decide for myself whether they're heavenly. You can visit my church and decide the same.
But it's not always kind to proselytize. There are times when it's merciful to refrain, particularly when a sister faith is struggling to recover from persecution. That's the case with Protestant missionaries in formerly communist, historically Orthodox countries.
I feel some sympathy with missionaries who go with the best intentions and at personal cost to share the Gospel, only to be greeted by hostility and even legal action from native Orthodox. They are understandably surprised and angered by this. They wonder: Why can't the Orthodox live and let live? Are they just jealous, afraid of competition?
To the Orthodox, of course, it seems very different. Protestant missionaries look like poachers, cruel opportunists bent on kicking a suffering church while it's down. They believe they must struggle to fulfill their responsibility to preserve the faith of historically Orthodox lands.
The concept of a "historically Orthodox land" will seem strange to Americans. The closest analogy I can think of is Italy as "historically Roman Catholic" or Sweden as "historically Lutheran." In Orthodox countries, however, this sense of being a spiritual parent to a land is even stronger--a responsibility acquired when Orthodox missionaries were the first to evangelize there. It doesn't mean that Orthodoxy is the only faith within those borders, any more than Lutheranism is the only faith in Sweden. Orthodox don't object to Protestant missionaries caring for their own indigenous congregations. Resentment springs up, rather, over attempts to convert people of Orthodox lineage to Protestant faiths.
The concept of a faith "lineage" has little weight in America; here we switch easily from one denomination to another, without feeling an obligation to uphold the church of our grandparents. But in some other lands, loyally upholding inherited faith is valued. Russia recently celebrated a thousand years of Orthodox faith, and other formerly communist nations go back centuries more. This spiritual inheritance is alive and important to them, and continuing it is an obligation and honor.
Americans may see this as silly, but failure to understand the Orthodox viewpoint makes for unintentional wounding.
During this persecution, the church in these lands was severely depleted, to an extent we cannot imagine. Most of its leaders were killed, in horrible ways and huge numbers; 40,000 Russian pastors were killed under Stalin, so that at the end of his dictatorship only 200 remained. Churches were desecrated, possessions confiscated, and the faith was openly and officially attacked. One young Russian woman recently told me she grew up hearing, "Study hard, or else you'll be stupid, and then you'll turn into a Christian."
As that miserable time recedes, the Orthodox Church is severely crippled and in desperate need of support to rebuild. But most outreach to these lands has not been to strengthen what remains but to establish new, separate churches. To the Orthodox, this is cruel. They feel like what the communists started, Americans are bent on completing: the destruction of their cherished faith.
Moreover, it seems to Orthodox that Americans have unfair advantages, stirring up more bitterness. American financial resources are huge compared to that of the diminished Orthodox church. While Orthodox churches are still impoverished and in shambles, new Protestant churches can look as nice as new American churches. Also, since anything American is "cool," the church struggles against another frustrating disadvantage: the perception that it's not fashionable, while the incoming churches are.