Rediscovering Mary at the Mall

Amid shopping bustle, an icon of the Virgin Mary stands out

At the Celebration of Faith fair sponsored by our local council of churches and held at our local mall, we Orthodox were permitted the standard evangelization tools of an 8-foot table, three sample pamphlets, and some AV equipment. Food, our usual drawing card, was not allowed. As an extra visual, we displayed a large icon of the Mother of God and Child. The tender affection shown in this icon seemed to shed peace over the bustling mall scene. We were soon to find, however, that for some people the image of Mary is not peaceful, but contentious.

I made small talk with the Slovak Lutherans, Lutherans, and Episcopalians whose tables completed the square our section formed in the middle of the mall walkway. Shoppers, like sprinters off a mark, sped to their destinations. We would-be evangelists soon realized our Orthodox booth scarcely attracted a glance from these schools of busy shoppers and that we had fewer lures to hook them than other faiths. The Messianic Jews were more fascinating. The Lutherans were giving away crayons and coloring books. The Pentecostals were burning up center court with tambourines and Christian rock. Despite the no-food rules, the Islamic Society was giving away candy, and even we were absorbed by their pamphlet, "Why the Bible Says Jesus Can't Be God."


It was our icon of the Virgin Mary leaning toward her Child in the traditional "sweet kiss" pose that saved us from total oblivion among this buffet of beliefs. Was it just the beauty of the image, or was there something more? Why is it that Mary evokes such a strong reaction?

Certainly the image itself was powerful. Immediately recognizable, Mary's tender face and embrace of Jesus evoked gut emotion from the crowds. Two Orthodox Christians of Egyptian and Syrian ethnic background were drawn to her familiar motherly gaze, took all three of our pamphlets, and warmed to the idea of visiting our parish. A slight, young Asian woman glanced toward the icon, locked eyes with the virgin, and stretched toward a pamphlet. Through the crowd a beefy hand grasped her back into the throng, and the voice of her companion snapped, "You don't want that, that's all about God." Someone inquired how much such a hand-written icon would cost. Another woman stopped, registered a noticeably indignant toss of her bob and huffed off. Finally three young men, a trinity from the local Bible college, stopped to argue.

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