God and the Soaps
Adultery! Feuding heirs! Corrupting power! Battles over babies! They're all found in the Bible and in soap operas.
Perhaps she might have been more successful in her pitch if she had spun it a little differently and told us instead to think of soap operas as stories from the Bible.
"There are, it is often said, only seven stories: Orpheus, Achilles, Cinderella, Tristan and Isolde, Circe, Romeo and Juliet, and Faust," says John Yorke, former executive producer of the BBC's long-running soap "EastEnders," speaking at the 2002 Bishop's Day Conference. "All of them are to be found in the Bible, be it in the Faustian nature of the Tower of Babel, or in Samson's own `Achilles' Heel'."
Indeed, soap operas are filled with melodrama of biblical proportion and of every variety: Corrupting power, adultery, feuds between heirs, Job-like trials, conversions, and the ever-popular battles over babies, just to name a few.
"It's always a font for writers to go back to," says Michael Logan TV Guide's "On Soaps" columnist. "Some writers in the soap world are very honest about digging into it [the Bible]; it's very easy to connect those dots back to the original stories."
"The concept of the babies and the mothers, who's the real mother, that is something that plays constantly. They are overused and among the corniest clichés on the soaps now. These are things that are the very staple of the genre. I think you absolutely can connect many of them back to Bible stories."
And that connection, like most plot developments in the land of soap operas, is not mere coincidence.
Although soap operas began on the radio in the early 1930s as a way to advertise cleaning products to housewives, Proctor & Gamble monopolized the televised soap opera format in the '50s, producing seven soap operas. As David Trust points out in his article "Those Slippery Soaps," the official Proctor & Gamble Editorial Policy avowed traditional Victorian morality, reflecting the religious beliefs of the company's founders, William Proctor and James Gamble, who were devout Protestants.
"Many of the soaps were spiritually based when they started," Logan notes. "Frequently, entire episodes were given over to religious sermons."
According to the Soap Opera Encyclopedia, for instance, "Guiding Light" started in the 30s as a radio serial following the lives of a minister and his flock, which then evolved into a 15-minute television serial.