Beliefnet Partnering with Patheos to Expand Its Advertising Network
Beliefnet, a property of BN Media, LLC, announced today that it has entered into a strategic partnership with Patheos.com, a premier online destination engaging visitors in a global dialogue about religion and spirituality, through which Beliefnet is now offering Patheos.com’s advertising inventory to its extensive community.
NORFOLK, VA, April 29, 2013 – Beliefnet, a property of BN Media, LLC, announced today that it has entered into a strategic partnership with Patheos.com, a premier online destination engaging visitors in a global dialogue about religion and spirituality, through which Beliefnet is now offering Patheos.com’s advertising inventory to its extensive community. With over 8 million unique visitors, 32 million pageviews each month combined, and both ranked as top 10 Faith and Spirituality websites by comScore, Beliefnet and Patheos are two leading organizations in the growing faith, inspiration and spirituality space. The decision is a win-win for both organizations and a benefit to advertisers targeting the steadily growing faith and spirituality-based communities worldwide.
According to Beliefnet President and CEO, Steve Halliday, “We are always seeking out new ways to bring added value to our advertisers. Our synergies with Patheos are outstanding and by adding Patheos’ advertising inventory to our already strong offerings, we can help our advertisers better engage their target markets and build stronger relationships with them.”
Patheos CEO and founder Leo Brunnick concurred with Halliday stating that, “More and more advertisers recognize the power of reaching their customers online in sites where they regularly congregate to gain information, share ideas and insights, and participate in broader discourses on faith-related matters and spirituality. At Patheos, we continually strive to offer dynamic, fresh content that draws in both keenly religious visitors and the open-minded, and inspires them to join our community. For advertisers, Patheos.com represents a captive, loyal audience that they can leverage to build their own brands. We are proud to partner with Beliefnet, leveraging its strong brand and sharing our inventory so more advertisers can benefit in this way.”
Under its new agreement with Patheos, Beliefnet will be giving its advertisers the opportunity to market to Patheos’ various audience segments via various venues. They include: traditional faith channels and 15 topic channels such as Worship & Ministry, Family, Education, Motivation and Self-Improvement. Patheos.com also provides advertising opportunities on a geo-centric basis to target international, national, regional, state or local audiences. Site advertising includes such options as: top leader boards and side leaderboards, along with specific edition eNewsletters targeting various faith audiences.