Politicians and preachers have something in common - besides occasional sex scandals and corruption - and that is, the uncanny ability to always stay "on message." 
The same holds true in the world of advertising.  I've written some copy for ad campaigns, and one of my favorites this year was for a charitable entity here in New Jersey, the UMDNJ Foundation.

Asking people to part with their money these days is no mean feat, so I focused on a catchphrase and imagery that would convey optimism and altruism without being preachy.
This is something of a metaphor for what I've tried to teach my son.  He's got a mind of his own and very rarely asks my advice.  He doesn't share my beliefs, and I never try to force the issue...
- Prayables Team Blogger, Ruth Williams

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