Enough said. "Temptation Island" is not about ditching your mate for a massage therapist, it's about becoming famous so you can ditch your mate for a rock star or Victoria's Secret model or a network executive, whoever it is that famous people date. Fisher also points out that anyone truly interested in long-term commitment will do their philandering in private, without millions of people watching. "If they're good looking, they can do that anytime they want," she says. "They can do it even if they're not good looking."

This ruins my theory that some Fox executive with an undergraduate anthropology degree had a sincere interest in measuring the emotional and circumstantial conditions that lead to sexual infidelity. Instead, it seems Fox has selected couples in palpably rocky relationships and placed them in a situation that practically bullies them into cheating. And we're glad to watch.

On that note, I'd like to up the ante even further and pitch a reality show called "The Meaning of Life." Take a group of people so disenchanted with the consumer-driven, exploitive vagaries of the human condition that they're on the brink of suicide. Put them on an island teeming with great books, music, and artwork, powerful spiritual influences, and meaningful conversations with compassionate, thoughtful people. After two weeks, those who decide life is worth living are declared the winners and receive million dollar book contracts, thereby explaining the meaning of life to the rest of us.

The losers, having lost all faith in humanity, drown their sorrows in reruns of "Temptation Island." Now that would be ground-breaking television.