Pierce bought the company as a way of spreading his "message"
(RNS)-- When bands like the Angry Aryans and Blue Eyed Devilscome to this city, you can't call Ticketmaster for tickets. They don'tadvertise on the radio. You won't find their CDs at record stores.They slip into town quietly. Their concerts are promoted by word ofmouth and fliers. Maps are drawn up, directing people to an addresswhere they can pick up further directions that will lead them to asecret location, usually a rented hall.

Inside, hard-driving rock blares for a crowd of about 200 racists,skinheads and swastika-tattooed music fans. Some give the Heil Hitlersalute. They are mostly males in their 20s. All are white.The Angry Aryans, from Detroit, sing songs like "Let's Start aRacial War," "Asian Invasion" and "Race Mixing Is Treason." The BlueEyed Devils, based in New Jersey, sing the violently anti-Semitic"Holocaust 2000": "We've heard your tales of persecution and we'velistened to your lies/but this time it's for real/the final genocide."Next to the kegs of beer are two tables. One carries literature fromthe neo-Nazi National Alliance, called by the Anti-Defamation League"the single most dangerous hate group in the country." The other isloaded with CDs from the largest neo-Nazi white-power record label inAmerica: Resistance Records..

The label, owned by the National Alliance, is based in Hillsboro,W.Va., but run out of the Cleveland area by Erich Gliebe. Gliebe, aformer professional boxer and trainer, is ranked as one of the sixrising stars of America's "radical right" by the Southern Poverty LawCenter in Montgomery, Ala., which monitors racist organizations and hasanalyzed the National Alliance extensively in its Intelligence Report.Gliebe (pronounced glee-bee) signs new musical talent to Resistancewhile promoting existing bands and concerts. He also edits Resistancemagazine, a glossy quarterly that promotes the label's bands andfeatures articles like "Lies, Murder and Jews: The Columbine High SchoolMassacre.".

Gliebe, 36, has led the Cleveland chapter of the National Alliancefor several years. Aside from a brief conversation and some e-mails, hedeclined to be interviewed..

He is at the forefront of an expanding effort to use rock music torecruit young people to the National Alliance's racist cause.The music being peddled by Gliebe and his associates at ResistanceRecords is far removed from even the most obscure underground rockscene. Local clubs that willingly book devil-praising, death-metal bandswon't have white-power acts..

They'll deal with Satan but not the National Alliance.The Alliance is run by William Pierce, "the most dangerous racist inthe country," according to the Simon Wiesenthal Center, the Jewish humanrights organization named for the famed Nazi hunter..

Pierce wrote the 1978 racist novel "The Turner Diaries," under thename Andrew Macdonald. The book, considered the bible of right-wingextremists, follows a band of white-power radicals who overthrow theU.S. government. It also includes accounts of gruesome public hangingsof white women who "defiled" their race by marrying Jews or blacks, andhas tips on terrorism, weapons-stashing and how to make a 4,000-poundbomb. It inspired the terrorist group The Order, and copies of its pageswere found in the car of Timothy McVeigh, the man convicted of bombingthe Oklahoma City federal building..

Pierce, 66, a former college physics professor, founded the NationalAlliance in Washington, D.C., in 1974, moving its headquarters toHillsboro in 1985..

He bought Resistance Records last year in hopes of reaching ayounger crowd. "To me rock is atrocious," Pierce said recently. "But Ibought Resistance Records because I thought it was a good opportunity toadd a new medium for propagating my message.".

Resistance was founded in Detroit in 1993 by Canadian George Burdi,a k a George Eric Hawthorne, lead singer of the white-power band Rahowa(short for Racial Holy War). The label had modest initial success,selling, by some estimates, 50,000 CDs the first two years, but thenstumbled. Resistance moved to California, then Washington, D.C., undernew owners in 1998..

Since purchasing the company, Pierce has doubled Resistance's numberof titles by acquiring a Swedish record company, Nordland. He tappedGliebe, with his connections to white-power bands, to manage the labeland edit the magazine..

Ninety percent of CD sales now come through the Resistance Web site,or by mail order. Pierce said the label should break even soon and isexpected to be the Alliance's top moneymaker by year's end. Resistancecould sell more than 60,000 CDs this year, and gross more than $1million by next year..