{"id":5060,"date":"2005-07-21T11:09:20","date_gmt":"2005-07-21T11:09:20","guid":{"rendered":"http:\/\/blog.beliefnet.com\/viamedia\/2005\/07\/day-2.html"},"modified":"2005-07-21T11:09:20","modified_gmt":"2005-07-21T11:09:20","slug":"day-2","status":"publish","type":"post","link":"https:\/\/www.beliefnet.com\/columnists\/viamedia\/2005\/07\/day-2.html","title":{"rendered":"Day 2"},"content":{"rendered":"

Of our 30-day appeal!<\/a><\/p>\n

Put Catholic books on your neighbor’s nightstand, your sister’s coffeetable, your son’s desk. These two books that we’re hoping you’ll buy are written for Every Catholic – they’re solid, but still easy to read and applicable to life. What we sit here complaining about all the time. <\/p>\n

This is an experiment as well. We want to show marketing departments that Catholics do<\/em> buy Catholic <\/em>books. Sales suffered a bit because when these were released, Pope books were at the top of the lists. We want to show what a little, low-cost targeted marketing can do. As Michael says, our "profits" on this are going to Food for the Poor. We just want the books out there, and to encourage marketing to be more aggressive and imaginative. I have on average about 8000 unique visitors a weekday. If an eighth of you buy a book – that will open some eyes.<\/p>\n

Help us beat out the dead authors…even for an hour or two!<\/a><\/p>\n

Wow…going great. Thanks!<\/p>\n","protected":false},"excerpt":{"rendered":"

Of our 30-day appeal! Put Catholic books on your neighbor’s nightstand, your sister’s coffeetable, your son’s desk. These two books that we’re hoping you’ll buy are written for Every Catholic – they’re solid, but still easy to read and applicable to life. What we sit here complaining about all the time. This is an experiment…<\/p>\n","protected":false},"author":180,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5060","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"\nDay 2 - Via Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.beliefnet.com\/columnists\/viamedia\/2005\/07\/day-2.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Day 2 - Via Media\" \/>\n<meta property=\"og:description\" content=\"Of our 30-day appeal! Put Catholic books on your neighbor’s nightstand, your sister’s coffeetable, your son’s desk. 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The Catholicism comes from her side. Amy grew up in a number of places - Indiana - Washington, DC - Lubbock Texas - Arlington, Virginia - DeKalb, Illinois - Lawrence, Kansas - and Knoxville, Tennessee, where the family settled in 1973. She attended Knoxville Catholic High School, then the University of Tennessee where she majored in history. She received an MA in Church History from Vanderbilt University, where she wrote a thesis on the changing role of women in 19th century American Protestantism, and the ways Scripture was used to justify those changes. She worked as as a teacher in Catholic high schools and a Parish Director of Religious Education and started writing for the diocesan press - the Florida Catholic - in 1988. Amy has written columns for Our Sunday Visitor and Catholic News Service at times over the past twenty years. Her articles have been published in venues ranging from Our Sunday Visitor to the New York Times to Commonweal. She has written 17 books. 18, if you included the as yet tragically unpublished novel. Amy has five children, ranging in age from 26 to 4 and was married to Michael Dubruiel, who died unexpectedly in February 2009. She lives in Birmingham, Alabama.","url":"https:\/\/www.beliefnet.com\/columnists\/viamedia\/author\/awelborn"}]}},"_links":{"self":[{"href":"https:\/\/www.beliefnet.com\/columnists\/viamedia\/wp-json\/wp\/v2\/posts\/5060","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.beliefnet.com\/columnists\/viamedia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.beliefnet.com\/columnists\/viamedia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.beliefnet.com\/columnists\/viamedia\/wp-json\/wp\/v2\/users\/180"}],"replies":[{"embeddable":true,"href":"https:\/\/www.beliefnet.com\/columnists\/viamedia\/wp-json\/wp\/v2\/comments?post=5060"}],"version-history":[{"count":0,"href":"https:\/\/www.beliefnet.com\/columnists\/viamedia\/wp-json\/wp\/v2\/posts\/5060\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.beliefnet.com\/columnists\/viamedia\/wp-json\/wp\/v2\/media?parent=5060"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.beliefnet.com\/columnists\/viamedia\/wp-json\/wp\/v2\/categories?post=5060"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.beliefnet.com\/columnists\/viamedia\/wp-json\/wp\/v2\/tags?post=5060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}