{"id":2341,"date":"2005-09-15T23:33:19","date_gmt":"2005-09-15T23:33:19","guid":{"rendered":"http:\/\/blog.beliefnet.com\/viamedia\/2005\/09\/emily-rose.html"},"modified":"2005-09-15T23:33:19","modified_gmt":"2005-09-15T23:33:19","slug":"emily-rose","status":"publish","type":"post","link":"https:\/\/www.beliefnet.com\/columnists\/viamedia\/2005\/09\/emily-rose.html","title":{"rendered":"Emily Rose"},"content":{"rendered":"

From the WSJ, "How Sony courted Christians"<\/a><\/p>\n

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Studio executives figured that horror movie-loving teens would flock to the picture, which stars Tom Wilkinson as the priest who is put on trial for allegedly causing the girl’s death and Laura Linney as the spiritually conflicted lawyer who defends him. But Screen Gems worked hard to attract a spiritually-oriented audience as well. It conducted an online poll asking participants if they believed in demonic possession (66% did) and issued a promotional mini-newspaper that reprinted articles from recent years about the Vatican’s views on Satanism and incidences of real-life exorcisms.<\/p>\n

"We tried to get people thinking about the fact that this exists in the world," says Valerie Van Galder, who handled the marketing of the film. "We tried to make exorcisms newsworthy."<\/p>\n

The studio also courted the Christian media with screenings and interviews with director Scott Derrickson, pointing out that he is a churchgoing Christian.<\/p>\n<\/blockquote>\n<\/blockquote>\n

Actually, if the article is accurate, that’s not a whole heck of a lot of "courting," but simply what the professionals call "marketing." Holding screenings for critics? Awesome.<\/p>\n

A review wrap-up from Christianity Today. <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

From the WSJ, "How Sony courted Christians" Studio executives figured that horror movie-loving teens would flock to the picture, which stars Tom Wilkinson as the priest who is put on trial for allegedly causing the girl’s death and Laura Linney as the spiritually conflicted lawyer who defends him. But Screen Gems worked hard to attract…<\/p>\n","protected":false},"author":180,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2341","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"\nEmily Rose - Via Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.beliefnet.com\/columnists\/viamedia\/2005\/09\/emily-rose.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Emily Rose - Via Media\" \/>\n<meta property=\"og:description\" content=\"From the WSJ, "How Sony courted Christians" Studio executives figured that horror movie-loving teens would flock to the picture, which stars Tom Wilkinson as the priest who is put on trial for allegedly causing the girl’s death and Laura Linney as the spiritually conflicted lawyer who defends him. 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The Catholicism comes from her side. Amy grew up in a number of places - Indiana - Washington, DC - Lubbock Texas - Arlington, Virginia - DeKalb, Illinois - Lawrence, Kansas - and Knoxville, Tennessee, where the family settled in 1973. She attended Knoxville Catholic High School, then the University of Tennessee where she majored in history. She received an MA in Church History from Vanderbilt University, where she wrote a thesis on the changing role of women in 19th century American Protestantism, and the ways Scripture was used to justify those changes. She worked as as a teacher in Catholic high schools and a Parish Director of Religious Education and started writing for the diocesan press - the Florida Catholic - in 1988. Amy has written columns for Our Sunday Visitor and Catholic News Service at times over the past twenty years. Her articles have been published in venues ranging from Our Sunday Visitor to the New York Times to Commonweal. She has written 17 books. 18, if you included the as yet tragically unpublished novel. Amy has five children, ranging in age from 26 to 4 and was married to Michael Dubruiel, who died unexpectedly in February 2009. She lives in Birmingham, Alabama.","url":"https:\/\/www.beliefnet.com\/columnists\/viamedia\/author\/awelborn"}]}},"_links":{"self":[{"href":"https:\/\/www.beliefnet.com\/columnists\/viamedia\/wp-json\/wp\/v2\/posts\/2341","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.beliefnet.com\/columnists\/viamedia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.beliefnet.com\/columnists\/viamedia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.beliefnet.com\/columnists\/viamedia\/wp-json\/wp\/v2\/users\/180"}],"replies":[{"embeddable":true,"href":"https:\/\/www.beliefnet.com\/columnists\/viamedia\/wp-json\/wp\/v2\/comments?post=2341"}],"version-history":[{"count":0,"href":"https:\/\/www.beliefnet.com\/columnists\/viamedia\/wp-json\/wp\/v2\/posts\/2341\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.beliefnet.com\/columnists\/viamedia\/wp-json\/wp\/v2\/media?parent=2341"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.beliefnet.com\/columnists\/viamedia\/wp-json\/wp\/v2\/categories?post=2341"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.beliefnet.com\/columnists\/viamedia\/wp-json\/wp\/v2\/tags?post=2341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}