{"id":1448,"date":"2007-06-13T16:37:13","date_gmt":"2007-06-13T16:37:13","guid":{"rendered":"http:\/\/blog.beliefnet.com\/viamedia\/2007\/06\/a-million-for-max.html"},"modified":"2007-06-13T16:37:13","modified_gmt":"2007-06-13T16:37:13","slug":"a-million-for-max","status":"publish","type":"post","link":"https:\/\/www.beliefnet.com\/columnists\/viamedia\/2007\/06\/a-million-for-max.html","title":{"rendered":"A Million for Max"},"content":{"rendered":"

Or…How They Sell All Those Books:<\/a><\/p>\n

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Thomas Nelson has ordered a 1 million-copy first printing for 3:16: The Numbers of Hope<\/em> by Max Lucado\u2014the largest first printing in the company\u2019s history, according to David Moberg, senior v-p and group publisher for Practical Living\/Spiritual Growth\/Christian Thought. The book\u2019s title refers to the New Testament passage John 3:16 (\u201cFor God so loved the world that he gave his one and only Son, that whoever believes in him shall not perish but have everlasting life.\u201d)<\/p>\n

On the show floor at BEA, Moberg outlined an aggressive marketing campaign for the book, which has a Sept. 11, 2007, street date. \u201cThis will be the most comprehensive trade book launch we\u2019ve ever done,\u201d Moberg told RBL<\/em>, and will include\u2014in addition to \u201cmajor\u201d national print, TV and radio advertising and publicity\u2014partnerships with 10,000-15,000 churches whose congregations will use 3:16<\/em> curriculum, a music CD and DVD, licensing deals with Hallmark and other gift and card companies, multiple foreign language releases, live events around the world, a video that will be taped at Carnegie Hall and simulcast worldwide on Palm Sunday (Mar. 16) in 2008, several ancillary publishing products, and extensive Web promotions. The book will be a main selection of Crossings Book Club, a featured alternate of American Compass, The Literary Guild, Black Expressions and Doubleday Book Club, and will be featured in Guideposts\u2019 Direct Book mail order program.<\/p>\n<\/blockquote>\n<\/blockquote>\n

Product Description:<\/a><\/p>\n

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If 9\/11 are the numbers of terror and despair, then 3:16 are the numbers of hope. Best selling author Max Lucado leads readers through a word-by-word study of John 3:16, the passage that he calls the "Hope Diamond" of scripture<\/strong><\/p>\n<\/blockquote>\n<\/blockquote>\n

Can’t top Joel, though. Remember his next book, pub date 10\/15, has a 3 million first print run.<\/a><\/p>\n

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<\/strong><\/p>\n<\/blockquote>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Or…How They Sell All Those Books: Thomas Nelson has ordered a 1 million-copy first printing for 3:16: The Numbers of Hope by Max Lucado\u2014the largest first printing in the company\u2019s history, according to David Moberg, senior v-p and group publisher for Practical Living\/Spiritual Growth\/Christian Thought. The book\u2019s title refers to the New Testament passage John…<\/p>\n","protected":false},"author":180,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1448","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"\nA Million for Max - Via Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.beliefnet.com\/columnists\/viamedia\/2007\/06\/a-million-for-max.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Million for Max - Via Media\" \/>\n<meta property=\"og:description\" content=\"Or…How They Sell All Those Books: Thomas Nelson has ordered a 1 million-copy first printing for 3:16: The Numbers of Hope by Max Lucado\u2014the largest first printing in the company\u2019s history, according to David Moberg, senior v-p and group publisher for Practical Living\/Spiritual Growth\/Christian Thought. 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The Catholicism comes from her side. Amy grew up in a number of places - Indiana - Washington, DC - Lubbock Texas - Arlington, Virginia - DeKalb, Illinois - Lawrence, Kansas - and Knoxville, Tennessee, where the family settled in 1973. She attended Knoxville Catholic High School, then the University of Tennessee where she majored in history. She received an MA in Church History from Vanderbilt University, where she wrote a thesis on the changing role of women in 19th century American Protestantism, and the ways Scripture was used to justify those changes. She worked as as a teacher in Catholic high schools and a Parish Director of Religious Education and started writing for the diocesan press - the Florida Catholic - in 1988. Amy has written columns for Our Sunday Visitor and Catholic News Service at times over the past twenty years. Her articles have been published in venues ranging from Our Sunday Visitor to the New York Times to Commonweal. She has written 17 books. 18, if you included the as yet tragically unpublished novel. Amy has five children, ranging in age from 26 to 4 and was married to Michael Dubruiel, who died unexpectedly in February 2009. She lives in Birmingham, Alabama.","url":"https:\/\/www.beliefnet.com\/columnists\/viamedia\/author\/awelborn"}]}},"_links":{"self":[{"href":"https:\/\/www.beliefnet.com\/columnists\/viamedia\/wp-json\/wp\/v2\/posts\/1448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.beliefnet.com\/columnists\/viamedia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.beliefnet.com\/columnists\/viamedia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.beliefnet.com\/columnists\/viamedia\/wp-json\/wp\/v2\/users\/180"}],"replies":[{"embeddable":true,"href":"https:\/\/www.beliefnet.com\/columnists\/viamedia\/wp-json\/wp\/v2\/comments?post=1448"}],"version-history":[{"count":0,"href":"https:\/\/www.beliefnet.com\/columnists\/viamedia\/wp-json\/wp\/v2\/posts\/1448\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.beliefnet.com\/columnists\/viamedia\/wp-json\/wp\/v2\/media?parent=1448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.beliefnet.com\/columnists\/viamedia\/wp-json\/wp\/v2\/categories?post=1448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.beliefnet.com\/columnists\/viamedia\/wp-json\/wp\/v2\/tags?post=1448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}