{"id":10360,"date":"2026-02-11T15:29:23","date_gmt":"2026-02-11T15:29:23","guid":{"rendered":"https:\/\/www.beliefnet.com\/columnists\/strongermarriages\/?p=10360"},"modified":"2026-02-11T15:29:23","modified_gmt":"2026-02-11T15:29:23","slug":"viral-super-bowl-ad-spotlights-adoption-as-a-3rd-choice-and-its-striking-a-deep-emotional-chord","status":"publish","type":"post","link":"https:\/\/www.beliefnet.com\/columnists\/strongermarriages\/2026\/02\/viral-super-bowl-ad-spotlights-adoption-as-a-3rd-choice-and-its-striking-a-deep-emotional-chord.html","title":{"rendered":"Viral Super Bowl Ad Spotlights Adoption as a 3rd Choice \u2014 and It&#8217;s Striking a Deep Emotional Chord"},"content":{"rendered":"<figure id=\"attachment_10363\" aria-describedby=\"caption-attachment-10363\" style=\"width: 1200px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-10363\" src=\"https:\/\/wp-media.beliefnet.com\/sites\/413\/2026\/02\/Adoption-Is_credit-adoption.is-Instagram.jpg\" alt=\"\" width=\"1200\" height=\"900\" \/><figcaption id=\"caption-attachment-10363\" class=\"wp-caption-text\">@adoption.is \/ Instagram<\/figcaption><\/figure>\n<p>In the middle of the Super Bowl spectacle \u2014 surrounded by flashy commercials for trucks, beer, and tech \u2014 one unexpected ad quietly cut through the noise with a profoundly different message: adoption is an option.<\/p>\n<p>The one-minute commercial, titled <em>&#8220;The Girl in the Middle,&#8221;<\/em> was created by Adoption Is an Option and aired during Sunday&#8217;s game. Rather than relying on shock value or celebrity cameos, the ad tells a simple but emotionally charged story. It depicts a woman facing an unplanned pregnancy, standing between two crowds \u2014 one urging her to abort, the other pressing her to parent \u2014 while a narrator reminds viewers that the conversation is often framed as if there are only two choices.<\/p>\n<p>&#8220;They&#8217;re telling you you&#8217;ve only got two choices,&#8221; the narrator says. &#8220;But the truth is, there&#8217;s three.&#8221; As the music swells, the message becomes clear: adoption may be difficult, but women deserve to know it is a real and loving option.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DUVqxsZkVc7\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/DUVqxsZkVc7\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Adoption is an Option (@adoption.is)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>The commercial ends by directing viewers to <a href=\"https:\/\/www.adoption.is\/\">Adoption.is<\/a>, a website designed to walk expectant mothers through the adoption process, address common misconceptions, and connect women with agencies and advocates. Almost immediately, the ad ignited a wave of online discussion \u2014 much of it deeply personal.<\/p>\n<p>Conservative activist Riley Gaines <a href=\"https:\/\/x.com\/Riley_Gaines_\/status\/2019909790110216553\">praised<\/a> the spot, calling it &#8220;worth every penny spent.&#8221; But perhaps more powerful were the responses from adoptees and birth mothers themselves. One Instagram commenter wrote, &#8220;As an adult adoptee, what a gift adoption has been for me\u2026 I&#8217;m forever grateful to my birth mother for making this brave choice.&#8221; Another woman, who identified herself as a birth mom, shared that watching her son thrive affirmed her decision. &#8220;Adoption is not giving up,&#8221; she wrote. &#8220;It is a sacrificial decision totally motivated by love.&#8221;<\/p>\n<p>Author and adoptee Trisha White Priebe echoed that sentiment in her own post, saying she hoped the ad reached at least one woman feeling overwhelmed and alone. &#8220;Sometimes the smallest shift in loneliness makes room for hope,&#8221; she wrote. &#8220;Mothers deserve to know they have options, and children deserve futures shaped by love, stability, and support.&#8221;<\/p>\n<p>Ryan Bomberger, himself conceived in rape and later adopted, told Fox News the ad was &#8220;awesome&#8221; for celebrating what he called the &#8220;beauty and self-sacrificial love of adoption.&#8221; He noted how rare such messaging is on a stage as massive as the Super Bowl, pointing to data showing that fewer than 2% of women facing unplanned pregnancies choose adoption over abortion. &#8220;It&#8217;s seldomly chosen,&#8221; he said \u2014 often not because women reject it, but because they&#8217;re never truly informed about it.<\/p>\n<p>That reality makes the ad&#8217;s placement all the more striking. NBC reportedly sold Super Bowl ad slots at an average of $8 million per 30 seconds, with some costing more than $10 million. Adoption Is an Option chose to invest in a full minute \u2014 not to sell a product, but to offer hope.<\/p>\n<p>For many Christian viewers, the commercial felt like a rare moment of moral clarity amid cultural noise \u2014 a reminder that compassion, courage, and love can still find space on even the biggest stages.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the middle of the Super Bowl spectacle \u2014 surrounded by flashy commercials for trucks, beer, and tech \u2014 one unexpected ad quietly cut through the noise with a profoundly different message: adoption is an option. The one-minute commercial, titled &#8220;The Girl in the Middle,&#8221; was created by Adoption Is an Option and aired during&hellip;<\/p>\n","protected":false},"author":516,"featured_media":10363,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fbia_status":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-10360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Viral Super Bowl Ad Spotlights Adoption as a 3rd Choice \u2014 and It&#039;s Striking a Deep Emotional Chord<\/title>\n<meta name=\"description\" content=\"A Super Bowl ad promoting adoption as a third-choice sparks viral praise, moving adoptees, birth mothers, and pro-life advocates.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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