{"id":5522,"date":"2008-07-11T21:15:10","date_gmt":"2008-07-11T21:15:10","guid":{"rendered":"http:\/\/blog.beliefnet.com\/reformedchicksblabbing\/2008\/07\/microsoft-plans-to-respond-to.html"},"modified":"2008-07-11T21:15:10","modified_gmt":"2008-07-11T21:15:10","slug":"microsoft-plans-to-respond-to","status":"publish","type":"post","link":"https:\/\/www.beliefnet.com\/columnists\/reformedchicksblabbing\/2008\/07\/microsoft-plans-to-respond-to.html","title":{"rendered":"Microsoft plans to respond to Vista critics in ads"},"content":{"rendered":"<p>They didn&#8217;t think that they needed advertising to respond to critics like Apple, they were just going to talk up the benefits of Vista but that hasn&#8217;t proved to be too successful, so they are going to fight back with their own ad campaign.<br \/>\n<a href=\"http:\/\/blogs.wsj.com\/biztech\/2008\/07\/09\/microsoft-ready-to-hit-back-at-mac-guy\/?mod=mod\"><br \/>\nHere are some suggestions from the WSJ business tech blogger<\/a>:<\/p>\n<blockquote><p>A hip-looking professionals tries to use business software that doesn&#8217;t run on a Mac; a man talks about the improved security in Vista, and we learn at the end of the ad that he&#8217;s an Apple employee<\/p><\/blockquote>\n<p>I suggest that Microsoft use their own PC and Mac guys and show them playing video games and the Mac has to wait a year or two before he can play the game because it isn&#8217;t available on the Mac. Or they could surf the web looking for free software but the Mac can&#8217;t download it because there is nothing available for Mac.<br \/>\nWell, whatever they do, it won&#8217;t work. Everyone knows the thing is a dog and advertising isn&#8217;t going to change that.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>They didn&#8217;t think that they needed advertising to respond to critics like Apple, they were just going to talk up the benefits of Vista but that hasn&#8217;t proved to be too successful, so they are going to fight back with their own ad campaign. Here are some suggestions from the WSJ business tech blogger: A&hellip;<\/p>\n","protected":false},"author":119,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[398],"tags":[],"class_list":["post-5522","post","type-post","status-publish","format-standard","hentry","category-technology-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Microsoft plans to respond to Vista critics in ads - Reformed Chicks Blabbing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.beliefnet.com\/columnists\/reformedchicksblabbing\/2008\/07\/microsoft-plans-to-respond-to.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Microsoft plans to respond to Vista critics in ads - Reformed Chicks Blabbing\" \/>\n<meta property=\"og:description\" content=\"They didn&#8217;t think that they needed advertising to respond to critics like Apple, they were just going to talk up the benefits of Vista but that hasn&#8217;t proved to be too successful, so they are going to fight back with their own ad campaign. Here are some suggestions from the WSJ business tech blogger: A&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.beliefnet.com\/columnists\/reformedchicksblabbing\/2008\/07\/microsoft-plans-to-respond-to.html\" \/>\n<meta property=\"og:site_name\" content=\"Reformed Chicks Blabbing\" \/>\n<meta property=\"article:published_time\" content=\"2008-07-11T21:15:10+00:00\" \/>\n<meta name=\"author\" content=\"Susan Johnson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Microsoft plans to respond to Vista critics in ads - Reformed Chicks Blabbing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.beliefnet.com\/columnists\/reformedchicksblabbing\/2008\/07\/microsoft-plans-to-respond-to.html","og_locale":"en_US","og_type":"article","og_title":"Microsoft plans to respond to Vista critics in ads - Reformed Chicks Blabbing","og_description":"They didn&#8217;t think that they needed advertising to respond to critics like Apple, they were just going to talk up the benefits of Vista but that hasn&#8217;t proved to be too successful, so they are going to fight back with their own ad campaign. Here are some suggestions from the WSJ business tech blogger: A&hellip;","og_url":"https:\/\/www.beliefnet.com\/columnists\/reformedchicksblabbing\/2008\/07\/microsoft-plans-to-respond-to.html","og_site_name":"Reformed Chicks Blabbing","article_published_time":"2008-07-11T21:15:10+00:00","author":"Susan Johnson","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.beliefnet.com\/columnists\/reformedchicksblabbing\/2008\/07\/microsoft-plans-to-respond-to.html","url":"https:\/\/www.beliefnet.com\/columnists\/reformedchicksblabbing\/2008\/07\/microsoft-plans-to-respond-to.html","name":"Microsoft plans to respond to Vista critics in ads - Reformed Chicks Blabbing","isPartOf":{"@id":"https:\/\/www.beliefnet.com\/columnists\/reformedchicksblabbing\/#website"},"datePublished":"2008-07-11T21:15:10+00:00","dateModified":"2008-07-11T21:15:10+00:00","author":{"@id":"https:\/\/www.beliefnet.com\/columnists\/reformedchicksblabbing\/#\/schema\/person\/b4e41455e911277a4681a65e81271065"},"breadcrumb":{"@id":"https:\/\/www.beliefnet.com\/columnists\/reformedchicksblabbing\/2008\/07\/microsoft-plans-to-respond-to.html#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.beliefnet.com\/columnists\/reformedchicksblabbing\/2008\/07\/microsoft-plans-to-respond-to.html"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.beliefnet.com\/columnists\/reformedchicksblabbing\/2008\/07\/microsoft-plans-to-respond-to.html#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.beliefnet.com\/columnists\/reformedchicksblabbing"},{"@type":"ListItem","position":2,"name":"Microsoft plans to respond to Vista critics in ads"}]},{"@type":"WebSite","@id":"https:\/\/www.beliefnet.com\/columnists\/reformedchicksblabbing\/#website","url":"https:\/\/www.beliefnet.com\/columnists\/reformedchicksblabbing\/","name":"Reformed Chicks Blabbing","description":"Politics and current events from a Reformed perspective, by Michele McGinty","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.beliefnet.com\/columnists\/reformedchicksblabbing\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.beliefnet.com\/columnists\/reformedchicksblabbing\/#\/schema\/person\/b4e41455e911277a4681a65e81271065","name":"Susan Johnson","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.beliefnet.com\/columnists\/reformedchicksblabbing\/#\/schema\/person\/image\/","url":"https:\/\/www.beliefnet.com\/columnists\/reformedchicksblabbing\/wp-content\/wphb-cache\/gravatar\/020\/02041661cf28a19369e083191c05c819x96.jpg","contentUrl":"https:\/\/www.beliefnet.com\/columnists\/reformedchicksblabbing\/wp-content\/wphb-cache\/gravatar\/020\/02041661cf28a19369e083191c05c819x96.jpg","caption":"Susan Johnson"},"url":"https:\/\/www.beliefnet.com\/columnists\/reformedchicksblabbing\/author\/sjohnson"}]}},"_links":{"self":[{"href":"https:\/\/www.beliefnet.com\/columnists\/reformedchicksblabbing\/wp-json\/wp\/v2\/posts\/5522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.beliefnet.com\/columnists\/reformedchicksblabbing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.beliefnet.com\/columnists\/reformedchicksblabbing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.beliefnet.com\/columnists\/reformedchicksblabbing\/wp-json\/wp\/v2\/users\/119"}],"replies":[{"embeddable":true,"href":"https:\/\/www.beliefnet.com\/columnists\/reformedchicksblabbing\/wp-json\/wp\/v2\/comments?post=5522"}],"version-history":[{"count":0,"href":"https:\/\/www.beliefnet.com\/columnists\/reformedchicksblabbing\/wp-json\/wp\/v2\/posts\/5522\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.beliefnet.com\/columnists\/reformedchicksblabbing\/wp-json\/wp\/v2\/media?parent=5522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.beliefnet.com\/columnists\/reformedchicksblabbing\/wp-json\/wp\/v2\/categories?post=5522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.beliefnet.com\/columnists\/reformedchicksblabbing\/wp-json\/wp\/v2\/tags?post=5522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}