{"id":2031,"date":"2011-12-15T00:28:45","date_gmt":"2011-12-15T00:28:45","guid":{"rendered":"http:\/\/blog.beliefnet.com\/prayables\/?p=2031"},"modified":"2011-12-19T18:09:41","modified_gmt":"2011-12-19T18:09:41","slug":"going-global","status":"publish","type":"post","link":"https:\/\/www.beliefnet.com\/columnists\/prayables\/2011\/12\/going-global.html","title":{"rendered":"Going Global"},"content":{"rendered":"

Daily Joke<\/h3>\n

\"\"<\/a>Who Said “Going Global” Was Easy?<\/p>\n

In a brush with embarrassment, Colgate sold a toothpaste called Cue in France.\u00a0 Cue just happened to be the name of a French pornographic magazine.<\/p>\n

Coors\u2019 \u201cTurn It Loose\u201d slogan didn\u2019t go over so well in Spain, where it was read as \u201cSuffer from diarrhea.\u201d<\/p>\n

Clairol\u2019s \u201cMist Stick\u201d curling iron didn\u2019t heat up in Germany, probably because \u201cmist\u201d is German slang for \u201cmanure.\u201d<\/p>\n

In Italy, a campaign for Schweppes Tonic Water translated the name into \u201cSchweppes Toilet Water.\u201d<\/p>\n

Here\u2019s one for the tissue maker to cry about:\u00a0 \u201cPuffs\u201d is an expression for \u201cwhorehouses\u201d in Germany.<\/p>\n

AT&T had to scrap its Whitney Houston-led \u201ctrue voice\u201d campaign in the former Soviet Union because \u201cyour true voice\u201d translated loosely to \u201cthe voice of Pravda,\u201d the Communist Party newspaper.\u00a0 That\u2019s a big nyet-nyet, comrades.<\/p>\n

Coca-Cola initially rolled out its drink in China with thousands of signs saying \u201cKe-kou-ke-la,\u201d which meant \u201cbite the wax tadpole\u201d in one Chinese dialect and \u201cfemale horse stuffed with wax\u201d in another.<\/p>\n

Kentucky Fried Chicken\u2019s slogan \u201cfinger-lickin\u2019 good\u201d came out as \u201ceat your fingers off\u201d in Mandarin.<\/p>\n

Pepsi\u2019s slogan, \u201cCome alive with the Pepsi Generation,\u201d was translated as \u201cPepsi will bring your ancestors back from the dead.\u201d in Taiwan.<\/p>\n

Chevy Nova sales stalled until General Motors realized that \u201cNova\u201d in Spanish means \u201cwon\u2019t go.\u201d<\/p>\n

Parker Pen advertised its ballpoint pen in Latin America by pointing to its reliability.\u00a0 But the company misunderstood the meaning of the word \u201cembarazar,\u201d thinking it meant \u201cembarrass.\u201d\u00a0 Instead, its ads came out this way:\u00a0 \u201cIt won\u2019t leak in your pocket and make you pregnant.\u201d<\/p>\n

Frank Perdue once said, \u201cIt takes a tough man to make a tender chicken.\u201d\u00a0 But the company\u2019s Mexican ad campaign inadvertently put too much emphasis on tenderness.\u00a0 Billboards featured Perdue and a feathered friend and the following caption:\u00a0 \u201cIt takes a hard man to make a chicken aroused.\u201d<\/p>\n

When Gerber started selling baby food in Africa, it used the same packaging as in the U.S., with the cute baby on the label. Later, Gerber learned that since many Africans can’t read English, companies there routinely put pictures on the label of what’s inside.<\/p>\n

READ MORE and enjoy these features from the Daily Prayable! <\/strong><\/span><\/p>\n

\u2192 Daily Story<\/a><\/strong><\/p>\n

\u2192 Daily Scripture<\/a><\/strong><\/p>\n

\u2192 Daily Prayer
\n<\/a><\/strong><\/p>\n

\u2192 Daily Video<\/a><\/strong><\/p>\n

\u2192 Daily Joke<\/a><\/strong><\/p>\n

\u2192 Daily Quote<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Daily Joke Who Said “Going Global” Was Easy? In a brush with embarrassment, Colgate sold a toothpaste called Cue in France.\u00a0 Cue just happened to be the name of a French pornographic magazine. Coors\u2019 \u201cTurn It Loose\u201d slogan didn\u2019t go over so well in Spain, where it was read as \u201cSuffer from diarrhea.\u201d Clairol\u2019s \u201cMist…<\/p>\n","protected":false},"author":463,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[23,184,1299,185,1298,1297],"class_list":["post-2031","post","type-post","status-publish","format-standard","hentry","category-clean-jokes","tag-clean-joke","tag-daily-joke","tag-funny-marketing-mistakes","tag-joke-of-the-day","tag-marketing-bloopers","tag-marketing-joke"],"yoast_head":"\nGoing Global - Prayables<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.beliefnet.com\/columnists\/prayables\/2011\/12\/going-global.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Going Global - Prayables\" \/>\n<meta property=\"og:description\" content=\"Daily Joke Who Said “Going Global” Was Easy? In a brush with embarrassment, Colgate sold a toothpaste called Cue in France.\u00a0 Cue just happened to be the name of a French pornographic magazine. 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In a brush with embarrassment, Colgate sold a toothpaste called Cue in France.\u00a0 Cue just happened to be the name of a French pornographic magazine. 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