{"id":538,"date":"2010-06-11T07:04:13","date_gmt":"2010-06-11T07:04:13","guid":{"rendered":"http:\/\/blog.beliefnet.com\/omeoflittlefaith\/2010\/06\/the-world-cup-and-the-best-ad-ever.html"},"modified":"2010-06-11T07:04:13","modified_gmt":"2010-06-11T07:04:13","slug":"the-world-cup-and-the-best-ad-ever","status":"publish","type":"post","link":"https:\/\/www.beliefnet.com\/columnists\/omeoflittlefaith\/2010\/06\/the-world-cup-and-the-best-ad-ever.html","title":{"rendered":"The World Cup and the Best Ad Ever"},"content":{"rendered":"<p><b>I&#8217;m not the world&#8217;s most knowledgeable soccer fan,<\/b> but I played as a child and have played as an adult and get excited every time the <a href=\"http:\/\/www.fifa.com\/\">World Cup<\/a> rolls around. I&#8217;m hoping this will be a great tournament, and that the U.S. performs as well as we&#8217;re hoping they might. <\/p>\n<p>I&#8217;m also an advertising guy. Before I wrote books, I created ads. Print, radio, television. And I can say without reservation that <a href=\"http:\/\/www.youtube.com\/watch?v=idLG6jh23yE&amp;feature=player_embedded\">this ad from Nike<\/a> &#8212; which must have been hugely expensive and is three minutes long &#8212; is one of the most awesome ads I&#8217;ve ever seen.<\/p>\n<p><b>What a brilliant idea: <\/b>soccer stars imagine how their lives might pan out due to the success or failure of split-second World Cup plays. And an even more impressive execution, including some split-second jokes (Rooney vs. Federer in tuxedoed ping-pong? Homer Simpson with &#8220;Ronal-doh!&#8221;) that fly by as fast as, well, the game itself. So good.<\/p>\n<p>Enjoy the ad, which is titled <b>&#8220;Write the Future.&#8221;&nbsp;<\/b> <\/p>\n<p>And watch the game tomorrow. <b><a href=\"http:\/\/g.sports.yahoo.com\/soccer\/world-cup\/schedule\/england-v-united-states-5.html\">U.S. vs. England<\/a><\/b>.<\/p>\n<p> <object height=\"340\" width=\"560\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/idLG6jh23yE&amp;hl=en_US&amp;fs=1&amp;\" \/><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><embed src=\"http:\/\/www.youtube.com\/v\/idLG6jh23yE&amp;hl=en_US&amp;fs=1&amp;\" type=\"application\/x-shockwave-flash\" allowscriptaccess=\"always\" allowfullscreen=\"true\" height=\"340\" width=\"560\"><\/object><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;m not the world&#8217;s most knowledgeable soccer fan, but I played as a child and have played as an adult and get excited every time the World Cup rolls around. I&#8217;m hoping this will be a great tournament, and that the U.S. performs as well as we&#8217;re hoping they might. I&#8217;m also an advertising guy.&hellip;<\/p>\n","protected":false},"author":84,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58,42],"tags":[],"class_list":["post-538","post","type-post","status-publish","format-standard","hentry","category-sports","category-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The World Cup and the Best Ad Ever - O Me of Little Faith<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.beliefnet.com\/columnists\/omeoflittlefaith\/2010\/06\/the-world-cup-and-the-best-ad-ever.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The World Cup and the Best Ad Ever - O Me of Little Faith\" \/>\n<meta property=\"og:description\" content=\"I&#8217;m not the world&#8217;s most knowledgeable soccer fan, but I played as a child and have played as an adult and get excited every time the World Cup rolls around. I&#8217;m hoping this will be a great tournament, and that the U.S. performs as well as we&#8217;re hoping they might. I&#8217;m also an advertising guy.&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.beliefnet.com\/columnists\/omeoflittlefaith\/2010\/06\/the-world-cup-and-the-best-ad-ever.html\" \/>\n<meta property=\"og:site_name\" content=\"O Me of Little Faith\" \/>\n<meta property=\"article:published_time\" content=\"2010-06-11T07:04:13+00:00\" \/>\n<meta name=\"author\" content=\"Jason Boyett\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The World Cup and the Best Ad Ever - O Me of Little Faith","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.beliefnet.com\/columnists\/omeoflittlefaith\/2010\/06\/the-world-cup-and-the-best-ad-ever.html","og_locale":"en_US","og_type":"article","og_title":"The World Cup and the Best Ad Ever - O Me of Little Faith","og_description":"I&#8217;m not the world&#8217;s most knowledgeable soccer fan, but I played as a child and have played as an adult and get excited every time the World Cup rolls around. 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His work has appeared in Salon, Paste, The Daily Beast, Relevant, and a variety of other publications. He has also appeared on the History Channel and National Geographic Channel. Jason lives in Texas with his wife and two kids. Follow him at twitter and jasonboyett.com.","url":"https:\/\/www.beliefnet.com\/columnists\/omeoflittlefaith\/author\/jboyett"}]}},"_links":{"self":[{"href":"https:\/\/www.beliefnet.com\/columnists\/omeoflittlefaith\/wp-json\/wp\/v2\/posts\/538","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.beliefnet.com\/columnists\/omeoflittlefaith\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.beliefnet.com\/columnists\/omeoflittlefaith\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.beliefnet.com\/columnists\/omeoflittlefaith\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/www.beliefnet.com\/columnists\/omeoflittlefaith\/wp-json\/wp\/v2\/comments?post=538"}],"version-history":[{"count":0,"href":"https:\/\/www.beliefnet.com\/columnists\/omeoflittlefaith\/wp-json\/wp\/v2\/posts\/538\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.beliefnet.com\/columnists\/omeoflittlefaith\/wp-json\/wp\/v2\/media?parent=538"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.beliefnet.com\/columnists\/omeoflittlefaith\/wp-json\/wp\/v2\/categories?post=538"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.beliefnet.com\/columnists\/omeoflittlefaith\/wp-json\/wp\/v2\/tags?post=538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}