{"id":27640,"date":"2025-05-27T12:39:22","date_gmt":"2025-05-27T16:39:22","guid":{"rendered":"https:\/\/www.beliefnet.com\/columnists\/news\/?p=27640"},"modified":"2025-05-27T12:39:22","modified_gmt":"2025-05-27T16:39:22","slug":"occult-practices-1-in-3-americans-seeking-guidance-from-tarot-cards-astrology","status":"publish","type":"post","link":"https:\/\/www.beliefnet.com\/columnists\/news\/2025\/05\/occult-practices-1-in-3-americans-seeking-guidance-from-tarot-cards-astrology","title":{"rendered":"Occult Practices: 1 in 3 Americans Seeking Guidance from Tarot Cards, Astrology"},"content":{"rendered":"
\"\"<\/a>
Adobe Stock<\/figcaption><\/figure>\n

Despite some promising studies that show a renewed interest in Bible reading and church attendance, another study is showing the steady attachment Americans have to occult practices such as tarot card readings and astrology. The Pew Research Center<\/a> surveyed 9,593 U.S. adults about their usage of such things as tarot cards, astrology or horoscopes, and fortune tellers. What the study found was that 5% of Americans consult a horoscope at least weekly, with 27% of US adults stating they believed in astrology. It\u2019s a number that has remained fairly steady since 29% was found by Pew in 2017 and Gallop has found around 23% to 28% of Americans believed in astrology between 1990 to 2005. Overall, the study found that about 3 in 10 Americans make use of either tarot cards, horoscopes, or fortune tellers at least once a year.<\/p>\n

About 2 in 10 adults who engage in these activities do so \u201cjust for fun\u201d while only about 1% state they rely on such practices \u201ca lot.\u201d Young women and LGBTQ+ adults are the highest demographics that rely on such practices, with 4 in 10 women aged 18 to 49 believing in astrology and nearly 50% of LGBTQ+ adults stating they believe in astrology and 54% consulting astrology or a horoscope at least once a year.<\/p>\n

Seven in 10 respondents identified as religious, with 3 in 10 of them believing in astrology, on par with the percentage of atheists and agnostics who say the same. It shows that an interest in astrology is fairly widespread across the US. \u201cIn recent years, we\u2019ve heard a lot about growing interest in new age practices, especially among young people and on social media, and this data shows that these practices are fairly widespread across American society,\u201d Chip Rotolo, lead author of the study, told Religion News<\/em><\/a>.<\/p>\n

Despite holding steady the last few decades, astrology is big business, with its revenue having grown 4% annually in the years since the COVID-19 pandemic. Easier access through social media could mean usage might increase. \u201cSomething happened with the quarantine, where we were forced to go back to our roots. We were all on autopilot, just going to work \u2014 and then overnight, we were forced to see ourselves,\u201d said<\/a> J Davis-Jones, a bartender who turned to tarot reading on TikTok during the pandemic and found success. Davis-Jones isn\u2019t the only one to find success either. \u201cAstrology and aura reading are leveraging digital platforms to extend their reach,\u201d IBIS World said<\/a>. \u201cThanks to easy access via mobile apps and social media platforms, personalized reports and virtual readings are gaining traction with younger consumers.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Despite some promising studies that show a renewed interest in Bible reading and church attendance, another study is showing the steady attachment Americans have to occult practices such as tarot card readings and astrology. The Pew Research Center surveyed 9,593 U.S. adults about their usage of such things as tarot cards, astrology or horoscopes, and…<\/p>\n","protected":false},"author":516,"featured_media":27643,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fbia_status":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-27640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nOccult Practices: 1 in 3 Americans Seeking Guidance from Tarot Cards, Astrology<\/title>\n<meta name=\"description\" content=\"While Bible interest grows, 3 in 10 Americans still turn to tarot, horoscopes, and astrology Pew study finds.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.beliefnet.com\/columnists\/news\/2025\/05\/occult-practices-1-in-3-americans-seeking-guidance-from-tarot-cards-astrology\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Occult Practices: 1 in 3 Americans Seeking Guidance from Tarot Cards, Astrology\" \/>\n<meta property=\"og:description\" content=\"While Bible interest grows, 3 in 10 Americans still turn to tarot, horoscopes, and astrology Pew study finds.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.beliefnet.com\/columnists\/news\/2025\/05\/occult-practices-1-in-3-americans-seeking-guidance-from-tarot-cards-astrology\" \/>\n<meta property=\"og:site_name\" content=\"Beliefnet News\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-27T16:39:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wp-media.beliefnet.com\/sites\/140\/2025\/05\/Tarot-Cards_credit-Adobe-Stock.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cecilia Buchanan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Occult Practices: 1 in 3 Americans Seeking Guidance from Tarot Cards, Astrology","description":"While Bible interest grows, 3 in 10 Americans still turn to tarot, horoscopes, and astrology Pew study finds.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.beliefnet.com\/columnists\/news\/2025\/05\/occult-practices-1-in-3-americans-seeking-guidance-from-tarot-cards-astrology","og_locale":"en_US","og_type":"article","og_title":"Occult Practices: 1 in 3 Americans Seeking Guidance from Tarot Cards, Astrology","og_description":"While Bible interest grows, 3 in 10 Americans still turn to tarot, horoscopes, and astrology Pew study finds.","og_url":"https:\/\/www.beliefnet.com\/columnists\/news\/2025\/05\/occult-practices-1-in-3-americans-seeking-guidance-from-tarot-cards-astrology","og_site_name":"Beliefnet News","article_published_time":"2025-05-27T16:39:22+00:00","og_image":[{"width":1200,"height":900,"url":"https:\/\/wp-media.beliefnet.com\/sites\/140\/2025\/05\/Tarot-Cards_credit-Adobe-Stock.jpg","type":"image\/jpeg"}],"author":"Cecilia Buchanan","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.beliefnet.com\/columnists\/news\/2025\/05\/occult-practices-1-in-3-americans-seeking-guidance-from-tarot-cards-astrology","url":"https:\/\/www.beliefnet.com\/columnists\/news\/2025\/05\/occult-practices-1-in-3-americans-seeking-guidance-from-tarot-cards-astrology","name":"Occult Practices: 1 in 3 Americans Seeking Guidance from Tarot Cards, Astrology","isPartOf":{"@id":"https:\/\/www.beliefnet.com\/columnists\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.beliefnet.com\/columnists\/news\/2025\/05\/occult-practices-1-in-3-americans-seeking-guidance-from-tarot-cards-astrology#primaryimage"},"image":{"@id":"https:\/\/www.beliefnet.com\/columnists\/news\/2025\/05\/occult-practices-1-in-3-americans-seeking-guidance-from-tarot-cards-astrology#primaryimage"},"thumbnailUrl":"https:\/\/wp-media.beliefnet.com\/sites\/140\/2025\/05\/Tarot-Cards_credit-Adobe-Stock.jpg","datePublished":"2025-05-27T16:39:22+00:00","dateModified":"2025-05-27T16:39:22+00:00","author":{"@id":"https:\/\/www.beliefnet.com\/columnists\/news\/#\/schema\/person\/450625ec20bf3e8a84060b9321455f3d"},"description":"While Bible interest grows, 3 in 10 Americans still turn to tarot, horoscopes, and astrology Pew study finds.","breadcrumb":{"@id":"https:\/\/www.beliefnet.com\/columnists\/news\/2025\/05\/occult-practices-1-in-3-americans-seeking-guidance-from-tarot-cards-astrology#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.beliefnet.com\/columnists\/news\/2025\/05\/occult-practices-1-in-3-americans-seeking-guidance-from-tarot-cards-astrology"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.beliefnet.com\/columnists\/news\/2025\/05\/occult-practices-1-in-3-americans-seeking-guidance-from-tarot-cards-astrology#primaryimage","url":"https:\/\/wp-media.beliefnet.com\/sites\/140\/2025\/05\/Tarot-Cards_credit-Adobe-Stock.jpg","contentUrl":"https:\/\/wp-media.beliefnet.com\/sites\/140\/2025\/05\/Tarot-Cards_credit-Adobe-Stock.jpg","width":1200,"height":900,"caption":"Adobe Stock"},{"@type":"BreadcrumbList","@id":"https:\/\/www.beliefnet.com\/columnists\/news\/2025\/05\/occult-practices-1-in-3-americans-seeking-guidance-from-tarot-cards-astrology#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.beliefnet.com\/columnists\/news"},{"@type":"ListItem","position":2,"name":"Occult Practices: 1 in 3 Americans Seeking Guidance from Tarot Cards, Astrology"}]},{"@type":"WebSite","@id":"https:\/\/www.beliefnet.com\/columnists\/news\/#website","url":"https:\/\/www.beliefnet.com\/columnists\/news\/","name":"Beliefnet News","description":"Top Religious News From Around the World","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.beliefnet.com\/columnists\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.beliefnet.com\/columnists\/news\/#\/schema\/person\/450625ec20bf3e8a84060b9321455f3d","name":"Brandy Grenier","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.beliefnet.com\/columnists\/news\/#\/schema\/person\/image\/","url":"https:\/\/www.beliefnet.com\/columnists\/news\/wp-content\/wphb-cache\/gravatar\/e53\/e53f6ea4c6b15081d4df68e2d7d7750ex96.jpg","contentUrl":"https:\/\/www.beliefnet.com\/columnists\/news\/wp-content\/wphb-cache\/gravatar\/e53\/e53f6ea4c6b15081d4df68e2d7d7750ex96.jpg","caption":"Brandy Grenier"},"url":"https:\/\/www.beliefnet.com\/columnists\/news\/author\/bgrenier"}]}},"_links":{"self":[{"href":"https:\/\/www.beliefnet.com\/columnists\/news\/wp-json\/wp\/v2\/posts\/27640","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.beliefnet.com\/columnists\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.beliefnet.com\/columnists\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.beliefnet.com\/columnists\/news\/wp-json\/wp\/v2\/users\/516"}],"replies":[{"embeddable":true,"href":"https:\/\/www.beliefnet.com\/columnists\/news\/wp-json\/wp\/v2\/comments?post=27640"}],"version-history":[{"count":1,"href":"https:\/\/www.beliefnet.com\/columnists\/news\/wp-json\/wp\/v2\/posts\/27640\/revisions"}],"predecessor-version":[{"id":27646,"href":"https:\/\/www.beliefnet.com\/columnists\/news\/wp-json\/wp\/v2\/posts\/27640\/revisions\/27646"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.beliefnet.com\/columnists\/news\/wp-json\/wp\/v2\/media\/27643"}],"wp:attachment":[{"href":"https:\/\/www.beliefnet.com\/columnists\/news\/wp-json\/wp\/v2\/media?parent=27640"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.beliefnet.com\/columnists\/news\/wp-json\/wp\/v2\/categories?post=27640"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.beliefnet.com\/columnists\/news\/wp-json\/wp\/v2\/tags?post=27640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}