{"id":27325,"date":"2025-05-01T15:27:59","date_gmt":"2025-05-01T19:27:59","guid":{"rendered":"https:\/\/www.beliefnet.com\/columnists\/news\/?p=27325"},"modified":"2025-05-01T15:27:59","modified_gmt":"2025-05-01T19:27:59","slug":"salem-medias-bold-bet-on-the-trump-brand-deal-could-reshape-conservative-christian-media","status":"publish","type":"post","link":"https:\/\/www.beliefnet.com\/columnists\/news\/2025\/05\/salem-medias-bold-bet-on-the-trump-brand-deal-could-reshape-conservative-christian-media","title":{"rendered":"Salem Media\u2019s Bold Bet on the Trump Brand: Deal Could Reshape Conservative Christian Media"},"content":{"rendered":"
\"\"<\/a>
Right: Chris Manning \/ Shutterstock.com<\/figcaption><\/figure>\n

Salem Media Group has announced<\/a> a new partnership with Donald Trump Jr. and Lara Trump. Salem, the Christian and conservative media company, currently hosts such popular conservative podcasts as \u201cThe Charlie Kirk Show,\u201d \u201cThe Dinesh D\u2019Souza Podcast,\u201d and \u201cRight View with Lara Trump.\u201d Salem called the new partnership \u201ca historic, multi-dimensional deal.\u201d As part of the deal, Salem now owns a 30% stake in MxM News, a mobile news aggregation app co-owned by Trump Jr. In exchange, the platform has entered into \u201ca long-term services agreement\u201d with Trump Jr. to create \u201ca series of high-impact promotional and growth initiatives.\u201d Trump Jr. has a massive social media following, with 15 million followers on X and some speculation that he may follow in his father\u2019s presidential footsteps, something Trump Jr. currently denies<\/a>.<\/p>\n

Salem has also partnered with Lara Trump \u201cto collaborate on business growth in the digital podcast space, advertiser partnerships, and content innovation.\u201d According to Salem, Lara Trump, who is married to Trump Jr.\u2019s brother, Eric, will play a role as a \u201csignificant stakeholder\u201d and assist with the company\u2019s plans to expand. Mrs. Trump has also renewed her exclusive podcast agreement with Salem as part of the deal.<\/p>\n

Both Trump Jr. and Lara Trump released statements about the deal. \u201cSalem Media is positioned to become the home for fearless, unapologetic conservative content. I\u2019m excited to help grow its audience and commercial footprint while building something that pushes back against legacy media with real reach and authenticity,\u201d said Donald Trump Jr. Lara Trump stated that, \u201cConservatives are hungry for media that reflects their values, faith, freedom, and family. She affirmed her belief in the company\u2019s goals and that she was \u201cproud to contribute content that speaks truth without apology and builds real cultural influence.\u201d<\/p>\n

It\u2019s a significant investment that could have wide-ranging political implications, given the credit President Trump\u2019s appearances on popular podcasts such as \u201cThe Joe Rogan Experience\u201d is given in helping him win the election. CEO of Salem Media Group, David Santrella, called the partnerships \u201cpower moves.\u201d \u201cTheir alignment with Salem signals a massive leap forward in our ability to lead the next era of conservative media. Donald Trump Jr. and Lara Trump aren\u2019t just becoming business partners with Salem, they now also have significant ownership stakes in the company with a major incentive to grow shareholder value which in turn will drive the stock price. It\u2019s definitely an exciting time to be a Salem shareholder.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Salem Media Group has announced a new partnership with Donald Trump Jr. and Lara Trump. Salem, the Christian and conservative media company, currently hosts such popular conservative podcasts as \u201cThe Charlie Kirk Show,\u201d \u201cThe Dinesh D\u2019Souza Podcast,\u201d and \u201cRight View with Lara Trump.\u201d Salem called the new partnership \u201ca historic, multi-dimensional deal.\u201d As part of…<\/p>\n","protected":false},"author":516,"featured_media":27328,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fbia_status":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-27325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nSalem Media\u2019s Bold Bet on the Trump Brand: Deal Could Reshape Conservative Christian Media<\/title>\n<meta name=\"description\" content=\"Salem Media teams up with Donald Trump Jr. and Lara Trump in a bold new deal to expand conservative, faith-driven media and digital influence.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.beliefnet.com\/columnists\/news\/2025\/05\/salem-medias-bold-bet-on-the-trump-brand-deal-could-reshape-conservative-christian-media\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salem Media\u2019s Bold Bet on the Trump Brand: Deal Could Reshape Conservative Christian Media\" \/>\n<meta property=\"og:description\" content=\"Salem Media teams up with Donald Trump Jr. and Lara Trump in a bold new deal to expand conservative, faith-driven media and digital influence.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.beliefnet.com\/columnists\/news\/2025\/05\/salem-medias-bold-bet-on-the-trump-brand-deal-could-reshape-conservative-christian-media\" \/>\n<meta property=\"og:site_name\" content=\"Beliefnet News\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-01T19:27:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wp-media.beliefnet.com\/sites\/140\/2025\/05\/Don-Jr-Salem_credit-Right-Chris-Manning-Shutterstock.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cecilia Buchanan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Salem Media\u2019s Bold Bet on the Trump Brand: Deal Could Reshape Conservative Christian Media","description":"Salem Media teams up with Donald Trump Jr. and Lara Trump in a bold new deal to expand conservative, faith-driven media and digital influence.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.beliefnet.com\/columnists\/news\/2025\/05\/salem-medias-bold-bet-on-the-trump-brand-deal-could-reshape-conservative-christian-media","og_locale":"en_US","og_type":"article","og_title":"Salem Media\u2019s Bold Bet on the Trump Brand: Deal Could Reshape Conservative Christian Media","og_description":"Salem Media teams up with Donald Trump Jr. and Lara Trump in a bold new deal to expand conservative, faith-driven media and digital influence.","og_url":"https:\/\/www.beliefnet.com\/columnists\/news\/2025\/05\/salem-medias-bold-bet-on-the-trump-brand-deal-could-reshape-conservative-christian-media","og_site_name":"Beliefnet News","article_published_time":"2025-05-01T19:27:59+00:00","og_image":[{"width":1200,"height":900,"url":"https:\/\/wp-media.beliefnet.com\/sites\/140\/2025\/05\/Don-Jr-Salem_credit-Right-Chris-Manning-Shutterstock.jpg","type":"image\/jpeg"}],"author":"Cecilia Buchanan","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.beliefnet.com\/columnists\/news\/2025\/05\/salem-medias-bold-bet-on-the-trump-brand-deal-could-reshape-conservative-christian-media","url":"https:\/\/www.beliefnet.com\/columnists\/news\/2025\/05\/salem-medias-bold-bet-on-the-trump-brand-deal-could-reshape-conservative-christian-media","name":"Salem Media\u2019s Bold Bet on the Trump Brand: Deal Could Reshape Conservative Christian Media","isPartOf":{"@id":"https:\/\/www.beliefnet.com\/columnists\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.beliefnet.com\/columnists\/news\/2025\/05\/salem-medias-bold-bet-on-the-trump-brand-deal-could-reshape-conservative-christian-media#primaryimage"},"image":{"@id":"https:\/\/www.beliefnet.com\/columnists\/news\/2025\/05\/salem-medias-bold-bet-on-the-trump-brand-deal-could-reshape-conservative-christian-media#primaryimage"},"thumbnailUrl":"https:\/\/wp-media.beliefnet.com\/sites\/140\/2025\/05\/Don-Jr-Salem_credit-Right-Chris-Manning-Shutterstock.jpg","datePublished":"2025-05-01T19:27:59+00:00","dateModified":"2025-05-01T19:27:59+00:00","author":{"@id":"https:\/\/www.beliefnet.com\/columnists\/news\/#\/schema\/person\/450625ec20bf3e8a84060b9321455f3d"},"description":"Salem Media teams up with Donald Trump Jr. and Lara Trump in a bold new deal to expand conservative, faith-driven media and digital influence.","breadcrumb":{"@id":"https:\/\/www.beliefnet.com\/columnists\/news\/2025\/05\/salem-medias-bold-bet-on-the-trump-brand-deal-could-reshape-conservative-christian-media#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.beliefnet.com\/columnists\/news\/2025\/05\/salem-medias-bold-bet-on-the-trump-brand-deal-could-reshape-conservative-christian-media"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.beliefnet.com\/columnists\/news\/2025\/05\/salem-medias-bold-bet-on-the-trump-brand-deal-could-reshape-conservative-christian-media#primaryimage","url":"https:\/\/wp-media.beliefnet.com\/sites\/140\/2025\/05\/Don-Jr-Salem_credit-Right-Chris-Manning-Shutterstock.jpg","contentUrl":"https:\/\/wp-media.beliefnet.com\/sites\/140\/2025\/05\/Don-Jr-Salem_credit-Right-Chris-Manning-Shutterstock.jpg","width":1200,"height":900,"caption":"Right: Chris Manning \/ Shutterstock.com"},{"@type":"BreadcrumbList","@id":"https:\/\/www.beliefnet.com\/columnists\/news\/2025\/05\/salem-medias-bold-bet-on-the-trump-brand-deal-could-reshape-conservative-christian-media#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.beliefnet.com\/columnists\/news"},{"@type":"ListItem","position":2,"name":"Salem Media\u2019s Bold Bet on the Trump Brand: Deal Could Reshape Conservative Christian Media"}]},{"@type":"WebSite","@id":"https:\/\/www.beliefnet.com\/columnists\/news\/#website","url":"https:\/\/www.beliefnet.com\/columnists\/news\/","name":"Beliefnet News","description":"Top Religious News From Around the World","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.beliefnet.com\/columnists\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.beliefnet.com\/columnists\/news\/#\/schema\/person\/450625ec20bf3e8a84060b9321455f3d","name":"Brandy Grenier","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.beliefnet.com\/columnists\/news\/#\/schema\/person\/image\/","url":"https:\/\/www.beliefnet.com\/columnists\/news\/wp-content\/wphb-cache\/gravatar\/e53\/e53f6ea4c6b15081d4df68e2d7d7750ex96.jpg","contentUrl":"https:\/\/www.beliefnet.com\/columnists\/news\/wp-content\/wphb-cache\/gravatar\/e53\/e53f6ea4c6b15081d4df68e2d7d7750ex96.jpg","caption":"Brandy Grenier"},"url":"https:\/\/www.beliefnet.com\/columnists\/news\/author\/bgrenier"}]}},"_links":{"self":[{"href":"https:\/\/www.beliefnet.com\/columnists\/news\/wp-json\/wp\/v2\/posts\/27325","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.beliefnet.com\/columnists\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.beliefnet.com\/columnists\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.beliefnet.com\/columnists\/news\/wp-json\/wp\/v2\/users\/516"}],"replies":[{"embeddable":true,"href":"https:\/\/www.beliefnet.com\/columnists\/news\/wp-json\/wp\/v2\/comments?post=27325"}],"version-history":[{"count":1,"href":"https:\/\/www.beliefnet.com\/columnists\/news\/wp-json\/wp\/v2\/posts\/27325\/revisions"}],"predecessor-version":[{"id":27331,"href":"https:\/\/www.beliefnet.com\/columnists\/news\/wp-json\/wp\/v2\/posts\/27325\/revisions\/27331"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.beliefnet.com\/columnists\/news\/wp-json\/wp\/v2\/media\/27328"}],"wp:attachment":[{"href":"https:\/\/www.beliefnet.com\/columnists\/news\/wp-json\/wp\/v2\/media?parent=27325"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.beliefnet.com\/columnists\/news\/wp-json\/wp\/v2\/categories?post=27325"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.beliefnet.com\/columnists\/news\/wp-json\/wp\/v2\/tags?post=27325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}