{"id":26851,"date":"2025-03-26T14:52:48","date_gmt":"2025-03-26T18:52:48","guid":{"rendered":"https:\/\/www.beliefnet.com\/columnists\/news\/?p=26851"},"modified":"2025-03-26T14:52:48","modified_gmt":"2025-03-26T18:52:48","slug":"the-white-houses-easter-egg-roll-gets-a-corporate-flair","status":"publish","type":"post","link":"https:\/\/www.beliefnet.com\/columnists\/news\/2025\/03\/the-white-houses-easter-egg-roll-gets-a-corporate-flair","title":{"rendered":"The White House\u2019s Easter Egg Roll Gets a Corporate Flair"},"content":{"rendered":"<figure id=\"attachment_26854\" aria-describedby=\"caption-attachment-26854\" style=\"width: 1200px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/wp-media.beliefnet.com\/sites\/140\/2025\/03\/Easter-Egg-Roll-v01_credit-Public-Domain.jpg\"><img decoding=\"async\" class=\"size-full wp-image-26854\" src=\"https:\/\/wp-media.beliefnet.com\/sites\/140\/2025\/03\/Easter-Egg-Roll-v01_credit-Public-Domain.jpg\" alt=\"\" width=\"1200\" height=\"900\" \/><\/a><figcaption id=\"caption-attachment-26854\" class=\"wp-caption-text\">Public Domain<\/figcaption><\/figure>\n<p>In a move that raised some eyebrows, President Trump announced that businesses could sponsor an egg at the upcoming White House Easter Egg Roll for anywhere from $75,000 to $200,000. <a href=\"https:\/\/static01.nyt.com\/newsgraphics\/documenttools\/cb6371027f286671\/2e766bae-full.pdf\">A document<\/a> released by Harbinger, an event production company, outlined the three sponsorship levels of $75,000; $100,000; AND $200,000. \u201cBy partnering with this historic tradition, sponsors can engage with diverse audience, showcase their commitment to community and education and align with a beloved American event,\u201d the document declared. \u201cSponsors of WHEER [White House Easter Egg Roll] provide financial support, activities, and giveaways to enhance the event while gaining valuable brand visibility and national recognition.\u201d Sponsors could have their logos on event signage as well as \u201cnaming rights for key areas or elements,\u201d and an \u201cinvite-only brunch hosted inside the White House by FLOTUS.\u201d Also, despite tickets to the event being free via lottery in the past, sponsors have the ability to also obtain tickets to the event.<\/p>\n<p>The event has always been paid for through private funds rather than tax-payer money, with most of it coming from the American Egg Board, which also donates eggs for the event. According to a former official who has planned the event in the past, the Egg Roll has gotten more and more elaborate throughout the years. \u201cThis is an enterprise. This is not your grandmother\u2019s Easter Egg Roll where people lined up outside the gate and go and roll an egg and get a little gift bag and walk out,\u201d <a href=\"https:\/\/www.msn.com\/en-us\/news\/politics\/ar-AA1Bucmq\">said the official<\/a>. \u201cThere is a certain level of expectation by the public that these be amazingly grand affairs \u2013 memorable affairs \u2013 and every year, you try and top it with something new and different. But to do that, clearly, you need professional production companies. It\u2019s beyond the White House Visitor\u2019s Office and their little team of six people.\u201d<\/p>\n<p>Not everyone is impressed with this latest move. \u201cThat would have been vetoed in about 30 seconds in my day. We\u2019re not running this like a football stadium where you get all logos all over the place for kicking in money,\u201d said Richard Painter, who served in the White House Counsel\u2019s Office under President George W. Bush administration. All money raised during the event will be put into an account run by the White House Historical Association. \u201cFor many presidencies, the White House Historical Association has collaborated with White House staff to facilitate a public gathering such as the annual White House Easter Egg Roll. And as we do with other gifts to the White House collection, we receive contributions and in-kind gifts that are used on the grounds that day,\u201d the association\u2019s president, Stewart McLaurin, said.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a move that raised some eyebrows, President Trump announced that businesses could sponsor an egg at the upcoming White House Easter Egg Roll for anywhere from $75,000 to $200,000. A document released by Harbinger, an event production company, outlined the three sponsorship levels of $75,000; $100,000; AND $200,000. \u201cBy partnering with this historic tradition,&hellip;<\/p>\n","protected":false},"author":516,"featured_media":26854,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fbia_status":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-26851","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The White House\u2019s Easter Egg Roll Gets a Corporate Flair<\/title>\n<meta name=\"description\" content=\"President Trump\u2019s White House offers up to $200K sponsorships for the Easter Egg Roll, sparking debate.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.beliefnet.com\/columnists\/news\/2025\/03\/the-white-houses-easter-egg-roll-gets-a-corporate-flair\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The White House\u2019s Easter Egg Roll Gets a Corporate Flair\" \/>\n<meta property=\"og:description\" content=\"President Trump\u2019s White House offers up to $200K sponsorships for the Easter Egg Roll, sparking debate.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.beliefnet.com\/columnists\/news\/2025\/03\/the-white-houses-easter-egg-roll-gets-a-corporate-flair\" \/>\n<meta property=\"og:site_name\" content=\"Beliefnet News\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-26T18:52:48+00:00\" \/>\n<meta property=\"og:image\" 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