{"id":23805,"date":"2024-08-05T12:56:51","date_gmt":"2024-08-05T16:56:51","guid":{"rendered":"https:\/\/www.beliefnet.com\/columnists\/news\/?p=23805"},"modified":"2024-08-05T15:03:19","modified_gmt":"2024-08-05T19:03:19","slug":"harley-davidson-faces-boycott-for-totally-woke-policies","status":"publish","type":"post","link":"https:\/\/www.beliefnet.com\/columnists\/news\/2024\/08\/harley-davidson-faces-boycott-for-totally-woke-policies","title":{"rendered":"Harley-Davidson Faces Boycott For \u201ctotally woke\u201d Policies"},"content":{"rendered":"
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ricochet64 \/ Shutterstock.com<\/figcaption><\/figure>\n

Harley-Davidson may be facing a reckoning as conservatives call for a boycott after details of the company\u2019s diversity, equity, and inclusion (DEI) policies came to light. Robby Starbuck, a popular conservative influencer and film maker, brought attention to the company\u2019s policies. \u201cIt\u2019s time to expose Harley Davidson,\u201d wrote Starbuck<\/a>. He highlighted a number of the company\u2019s policies, including sponsoring an all-ages pride event, forcing 1,800 employees to attend a training on how to become allies, and made February and March \u201cmonths of inclusion.\u201d He accused the company of going \u201ctotally woke.\u201d \u201cI don\u2019t think the values at corporate reflect the values of nearly any Harley Davidson bikers. Do Harley riders want the money they spend at Harley to be used later by corporate to push an ideology that\u2019s diametrically opposed to their own values?\u201d<\/p>\n

Harley-Davidson has not responded to the calls for a boycott, but Ultimate Fighting Championship (UFC) star Sean Strickland has responded by saying he intends to sell his own Harley-Davidson in protest. He shared to X<\/a> his reasoning for getting rid of his Harley. \u201cI love Harley. I\u2019ve owned Harleys most of my life,\u201d he said. Then he acknowledged the information that Starbuck had brought to light. \u201cIf you love America you won\u2019t want a Harley,\u201d he concluded. He accused the company\u2019s CEO, Jochen Zeitz, of being a \u201cwoke zealot.\u201d Starbuck, in a follow-up, noted several things about Zeitz as well, noting he has said in a video that he is the \u201cTaliban of sustainability.\u201d He also signed a statement to end fossil fuel use amongst other things. \u201cThe @harleydavidson board needs to remove him if they want to save the company. If he\u2019s not gone, we all know these policies aren\u2019t leaving. At best they\u2019ll be renamed,\u201d wrote Starbuck.<\/p>\n

Another user on X, Gary Goldstein, noted<\/a> the company\u2019s financials have been going down under Zeitz\u2019s leadership. \u201cThe financials are important. Harley Davidson’s share price is down 26 percent in the last three years,\u201d wrote Goldstein. He noted that shareholder returns were down 22 percent. \u201cSo why is the CEO still there? Politics trump commercial behavior when the corruption starts at the top. The Harley Board needs to remove the head of this snake,\u201d he concluded. \u201cWow. I didn\u2019t know this,\u201d Starbuck responded<\/a> to the post. \u201cNot only has Harley gone woke but they\u2019re already going broke before we even raised the alarm. Why in the world would the board keep the woke activist CEO Jochen Zeitz when he isn\u2019t making $ for the shareholders? @harleydavidson needs a change to recover!\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Harley-Davidson may be facing a reckoning as conservatives call for a boycott after details of the company\u2019s diversity, equity, and inclusion (DEI) policies came to light. Robby Starbuck, a popular conservative influencer and film maker, brought attention to the company\u2019s policies. \u201cIt\u2019s time to expose Harley Davidson,\u201d wrote Starbuck. He highlighted a number of the…<\/p>\n","protected":false},"author":664,"featured_media":23838,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fbia_status":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-23805","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nHarley-Davidson Faces Boycott For \u201ctotally woke\u201d Policies<\/title>\n<meta name=\"description\" content=\"Harley-Davidson may be facing a reckoning as conservatives call for a boycott after details of the company\u2019s DEI policies came to light.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.beliefnet.com\/columnists\/news\/2024\/08\/harley-davidson-faces-boycott-for-totally-woke-policies\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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