{"id":21548,"date":"2024-04-03T10:36:09","date_gmt":"2024-04-03T14:36:09","guid":{"rendered":"https:\/\/www.beliefnet.com\/columnists\/news\/?p=21548"},"modified":"2024-04-03T11:01:24","modified_gmt":"2024-04-03T15:01:24","slug":"supermarket-criticized-for-removing-cross-from-hot-cross-buns","status":"publish","type":"post","link":"https:\/\/www.beliefnet.com\/columnists\/news\/2024\/04\/supermarket-criticized-for-removing-cross-from-hot-cross-buns","title":{"rendered":"Supermarket Criticized For Removing Cross From Hot Cross Buns"},"content":{"rendered":"
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Iceland<\/figcaption><\/figure>\n

The UK supermarket Iceland Foods raised some eyebrows when it announced it would be offering hot cross buns this year, replacing the cross with a \u201ctick\u201d (checkmark). Hot cross buns are a traditional treat eaten on Good Friday, with the cross meant to be a reminder of Jesus\u2019s death and subsequent resurrection during the holiest days of the Christian calendar. The chain stated the decision was due to a survey of 2,000 customers, where a fifth of the customers stated they preferred the tick.<\/p>\n

A number of customers criticized the move<\/a>, with one on social media writing, \u201cJesus didn’t die on a tick. Hot tick buns are just another method of erasing Christianity, it’s literally another diversity tick for Iceland to appease the woke.\u201d Danny Webster, director of advocacy at the Evangelical Alliance, said the move did not change the meaning of the season. \u201cEaster is when Christians across the globe remember Jesus died on the cross and rose from the grave. Whatever Iceland put on their buns, Christians will continue to declare the truth of the cross that Jesus is alive,\u201d he said. A number of Tory MPs also criticized the decision, with Reform UK MP Lee Anderson calling it \u201cridiculous.\u201d \u201cIt\u2019s this type of ridiculous namby-pamby virtual-signalling that is leading to millions of people echoing Reform UK\u2019s call to get our country back,\u201d he said<\/a>.<\/p>\n

The attention ended up boosting sales of Iceland\u2019s traditional hot cross buns by 134%. Richard Walker, executive chairman of Iceland Foods, acknowledged<\/a> the uptick in sales and thanked the MPs for the attention their ire had brought. \u201cBig shout out to trendsetters Rees Mogg and 30p Lee for bigging up Iceland\u2019s hot \u2018tick\u2019 buns. They weren\u2019t for real btw lads,\u201d he wrote. The \u201ctick\u201d buns were actually released in a limited run. A spokesperson for Iceland Foods stated the chain had never intended to replace the traditional buns with a tick. \u201cWe are not replacing or removing the cross from our traditional hot cross buns and they will always be available at our stores nationwide. We are always listening to our customers for feedback on our products and we were surprised that a fifth came back to say they would like to see a version with a tick,\u201d said the spokesperson. The company\u2019s head of development, David Lennox, said the results of the survey had surprised the company. \u201cAccording to the research, it seems some people want to do away with the cross design and move to a tick instead. The results surprised us, but in true British fashion we\u2019re putting it to the test by trialing ticks on some of our buns.\u201d Lennox said it would be \u201cinteresting to see if the British public take a liking to buttering their ticked buns.\u201d He affirmed, however, the company\u2019s commitment to the traditional bun. \u201cHowever, we\u2019d of course never get rid of the original and much-loved Easter staple!\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

The UK supermarket Iceland Foods raised some eyebrows when it announced it would be offering hot cross buns this year, replacing the cross with a \u201ctick\u201d (checkmark). Hot cross buns are a traditional treat eaten on Good Friday, with the cross meant to be a reminder of Jesus\u2019s death and subsequent resurrection during the holiest…<\/p>\n","protected":false},"author":664,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fbia_status":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-21548","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nSupermarket Criticized For Removing Cross From Hot Cross Buns<\/title>\n<meta name=\"description\" content=\"Hot cross buns are a traditional treat eaten on Good Friday.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.beliefnet.com\/columnists\/news\/2024\/04\/supermarket-criticized-for-removing-cross-from-hot-cross-buns\" \/>\n<meta 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