{"id":18692,"date":"2023-08-24T08:30:24","date_gmt":"2023-08-24T12:30:24","guid":{"rendered":"https:\/\/www.beliefnet.com\/columnists\/news\/?p=18692"},"modified":"2023-08-24T08:30:24","modified_gmt":"2023-08-24T12:30:24","slug":"63-percent-of-men-say-barbie-made-them-aware-of-workplace-patriarchy","status":"publish","type":"post","link":"https:\/\/www.beliefnet.com\/columnists\/news\/2023\/08\/63-percent-of-men-say-barbie-made-them-aware-of-workplace-patriarchy","title":{"rendered":"63 Percent of Men Say “Barbie” Made Them Aware of Workplace Patriarchy"},"content":{"rendered":"
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Warner Bros. Pictures\/YouTube<\/figcaption><\/figure>\n

\u201cBarbie,\u201d a movie on track to become the highest-grossing movie in the United States this year, has triggered discussions on patriarchy and feminism. Most people who saw the movie say they either liked or loved it. According to a survey from Resume Builder<\/a>, 62 percent of women loved \u201cBarbie,\u201d while 31 percent liked it, and 50 percent of men loved the movie, while 43 percent liked it.<\/p>\n

Almost all viewers, or 94 percent, say they had a positive opinion of women in the workplace before seeing the film. However, after watching the movie, 53 percent of viewers say it improved their viewpoint. This point was slightly more true for men than women and more accurate for younger viewers. Additionally, 57 percent of viewers say they have conservative political views, 56 percent of moderates, and 47 percent of liberals say the movie improved their opinion of women in the workplace.<\/p>\n

Similarly, most viewers said that before watching \u201cBarbie,\u201d they had a \u2018very favorable\u2019 or \u2018somewhat favorable\u2019 opinion of women in leadership. The movie improved the opinion of women as leaders for 57 percent of viewers. This was more accurate again for men and more conservative viewers. In fact, 74 percent of conservative men say \u201cBarbie\u201d improved their view of women in leadership positions. Overall, before watching \u201cBarbie,\u201d 19 percent believed women were stronger leaders than men, but after watching the movie, that percentage increased ten points to 29 percent.<\/p>\n

Additionally, the survey found that 73 percent of viewers think women work better together than men do since watching the movie. Before seeing the film, this thought was held by 67 percent of viewers. Co-founder and CEO of\u00a0AIScreen<\/a>\u00a0Nikita Sherbina believes Barbie effectively explores gender stereotypes and patriarchy in the workplace. She said, \u201cBy contrasting Barbieland\u2019s initial perfect world with the discovery of male-dominated systems, the film subtly addresses the issue of patriarchy and its effects on women\u2019s empowerment in both fictional and real settings.\u201d<\/p>\n