{"id":1398,"date":"2009-05-05T17:57:43","date_gmt":"2009-05-05T17:57:43","guid":{"rendered":"http:\/\/blog.beliefnet.com\/news\/2009\/05\/vaticans-pr-strategy-against-a.php"},"modified":"2009-05-05T17:57:43","modified_gmt":"2009-05-05T17:57:43","slug":"vaticans-pr-strategy-against-a","status":"publish","type":"post","link":"https:\/\/www.beliefnet.com\/columnists\/news\/2009\/05\/vaticans-pr-strategy-against-a","title":{"rendered":"Vatican&#8217;s P.R. strategy against `Angels and Demons&#8217; is to not have one"},"content":{"rendered":"<p>Los Angeles &#8212; Controversy, if nothing else, sells newspapers and movie tickets.<br \/>\nIt worked with Ron Howard&#8217;s first film adaptation of a Dan Brown novel, 2006&#8217;s &#8220;The Da Vinci Code,&#8221; and Hollywood is hoping it will work again for their second collaboration, &#8220;Angels and Demons,&#8221; which opens nationwide on May 15.<br \/>\nHoward recently stoked the fires with a terse op-ed in the Huffington Post, responding to calls for a boycott of the film by Catholic League President Bill Donohue.<br \/>\n&#8220;Let me be clear: neither I nor `Angels &amp; Demons&#8217; are anti-Catholic,&#8221; Howard wrote. &#8220;And let me be a little controversial: I believe Catholics, including most in the hierarchy of the Church, will enjoy the movie for what it is: an exciting mystery, set in the awe-inspiring beauty of Rome.&#8221;<br \/>\nMaybe, maybe not. But either way, in Round 2 of the battles with Brown, many church leaders are taking a new approach by trying to ignore the new film, hoping that the less attention they give it, the quicker it will go away.<br \/>\n&#8220;Be careful not to play their game,&#8221; a top Vatican official, Archbishop Velasio De Paolis, said in the Italian newspaper La Stampa on March 20. &#8220;Dramatizing the question unintentionally gives publicity.&#8221;<br \/>\nThe Rev. John Wauck, a priest in the controversial Opus Dei movement that was a target in &#8220;The Da Vinci Code,&#8221; agreed.<br \/>\n&#8220;Some people have called for a boycott but no one at the Vatican is speaking in those terms,&#8221; said Wauck, who teaches communications at the Pontifical University of the Holy Cross in Rome. &#8220;And I don&#8217;t think there&#8217;s any need to boycott this movie &#8212; particularly after the scathing reviews that `The Da Vinci Code&#8217; received.&#8221;<br \/>\nOuch.<br \/>\nIt&#8217;s no secret that there&#8217;s no love lost between Brown, Howard, and the Catholic Church after the runaway success of &#8220;The Da Vinci Code,&#8221;<br \/>\nwhich centered on a church cover-up of a sexual relationship between Jesus and Mary Magdalene.<br \/>\nThis time around, Howard&#8217;s team had to build a small-scale replica of St. Peter&#8217;s Square after church officials denied his request to film in the plaza.<br \/>\n&#8220;We were scheduled to film in particular locations all over Rome, with the Vatican and other churches in the background,&#8221; Howard told reporters during a recent media blitz. &#8220;Three days before we were to begin filming, we were told, (there) was a meeting between the film commission and some Vatican officials and in the wake of that, our permits were rescinded.&#8221;<br \/>\nHoward said he filmed in some of the locations anyway, using &#8220;guerrilla&#8221; tactics of hidden cameras and lightening-fast takes.<br \/>\nAlthough the film starts at a real-life residential science community in Switzerland, most of the action happens in Rome.<br \/>\nSymbologist Robert Langdon (Tom Hanks) is called in to investigate the murder of a scientist-priest. Clues lead him and a beautiful scientist, Vittoria Vetra (Ayelet Zurer), to Rome and a nefarious secret brotherhood called the Illuminati.<br \/>\nThe Illuminati have kidnapped four cardinals during the conclave to elect a new pope, and kill them in creative and symbolic ways, giving Langdon one day to decipher the clues, to save the cardinals and to stop a catastrophic plot to destroy the Vatican.<br \/>\nThe end result is like the TV show &#8220;24,&#8221; only with a host of clerical collars and cardinal&#8217;s crimson.<br \/>\nHoward admitted he took &#8220;a lot more creative license&#8221; with this adaptation of a Brown thriller, changing both the ending and an assassin, who is Muslim in the book. They also toned done some of the book&#8217;s more explicit religious content, trying to make the film version more of a traditional thriller.<br \/>\nOne theater trailer, however, claims the church &#8220;ordered a brutal massacre&#8221; to silence scientists, and another focuses on the &#8220;war&#8221;<br \/>\nbetween science and religion, a key theme explored in the book.<br \/>\nFor now, church leaders say they&#8217;re not worried &#8212; at least not publicly.<br \/>\n&#8220;The truth is I don&#8217;t think `The Da Vinci Code&#8217; or `Angels and Demons&#8217; is going to do much harm to Christianity,&#8221; Wauck said. &#8220;The real impact has been on tourism. Dan Brown has brought a lot of people to Rome and they come looking for that mixture of history and mystery and religion and art and beauty that I really think is the reason why those books sell.&#8221;<br \/>\nBy Rebecca Kelley and Francis X. Rocca<br \/>\nReligion News Service<br \/>\n(Kelley reported from Los Angeles; Rocca reported from Rome.)<br \/>\nCopyright 2009 Religion News Service. All rights reserved. No part of this transmission may be distributed or reproduced without written permission.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los Angeles &#8212; Controversy, if nothing else, sells newspapers and movie tickets. It worked with Ron Howard&#8217;s first film adaptation of a Dan Brown novel, 2006&#8217;s &#8220;The Da Vinci Code,&#8221; and Hollywood is hoping it will work again for their second collaboration, &#8220;Angels and Demons,&#8221; which opens nationwide on May 15. Howard recently stoked the&hellip;<\/p>\n","protected":false},"author":37,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fbia_status":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-1398","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vatican&#039;s P.R. strategy against `Angels and Demons&#039; is to not have one<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.beliefnet.com\/columnists\/news\/2009\/05\/vaticans-pr-strategy-against-a\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vatican&#039;s P.R. strategy against `Angels and Demons&#039; is to not have one\" \/>\n<meta property=\"og:description\" content=\"Los Angeles &#8212; Controversy, if nothing else, sells newspapers and movie tickets. It worked with Ron Howard&#8217;s first film adaptation of a Dan Brown novel, 2006&#8217;s &#8220;The Da Vinci Code,&#8221; and Hollywood is hoping it will work again for their second collaboration, &#8220;Angels and Demons,&#8221; which opens nationwide on May 15. 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It worked with Ron Howard&#8217;s first film adaptation of a Dan Brown novel, 2006&#8217;s &#8220;The Da Vinci Code,&#8221; and Hollywood is hoping it will work again for their second collaboration, &#8220;Angels and Demons,&#8221; which opens nationwide on May 15. Howard recently stoked the&hellip;","og_url":"https:\/\/www.beliefnet.com\/columnists\/news\/2009\/05\/vaticans-pr-strategy-against-a","og_site_name":"Beliefnet News","article_published_time":"2009-05-05T17:57:43+00:00","author":"akornfeld","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.beliefnet.com\/columnists\/news\/2009\/05\/vaticans-pr-strategy-against-a","url":"https:\/\/www.beliefnet.com\/columnists\/news\/2009\/05\/vaticans-pr-strategy-against-a","name":"Vatican's P.R. strategy against `Angels and Demons' is to not have one","isPartOf":{"@id":"https:\/\/www.beliefnet.com\/columnists\/news\/#website"},"datePublished":"2009-05-05T17:57:43+00:00","dateModified":"2009-05-05T17:57:43+00:00","author":{"@id":"https:\/\/www.beliefnet.com\/columnists\/news\/#\/schema\/person\/da3acea0a48aaeb7e77474c2f29f849a"},"breadcrumb":{"@id":"https:\/\/www.beliefnet.com\/columnists\/news\/2009\/05\/vaticans-pr-strategy-against-a#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.beliefnet.com\/columnists\/news\/2009\/05\/vaticans-pr-strategy-against-a"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.beliefnet.com\/columnists\/news\/2009\/05\/vaticans-pr-strategy-against-a#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.beliefnet.com\/columnists\/news"},{"@type":"ListItem","position":2,"name":"Vatican&#8217;s P.R. strategy against `Angels and Demons&#8217; is to not have one"}]},{"@type":"WebSite","@id":"https:\/\/www.beliefnet.com\/columnists\/news\/#website","url":"https:\/\/www.beliefnet.com\/columnists\/news\/","name":"Beliefnet News","description":"Top Religious News From Around the World","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.beliefnet.com\/columnists\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.beliefnet.com\/columnists\/news\/#\/schema\/person\/da3acea0a48aaeb7e77474c2f29f849a","name":"akornfeld","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.beliefnet.com\/columnists\/news\/#\/schema\/person\/image\/","url":"https:\/\/www.beliefnet.com\/columnists\/news\/wp-content\/wphb-cache\/gravatar\/dd2\/dd26f111fd1fab06b546769e3bf834f3x96.jpg","contentUrl":"https:\/\/www.beliefnet.com\/columnists\/news\/wp-content\/wphb-cache\/gravatar\/dd2\/dd26f111fd1fab06b546769e3bf834f3x96.jpg","caption":"akornfeld"},"url":"https:\/\/www.beliefnet.com\/columnists\/news\/author\/akornfeld"}]}},"_links":{"self":[{"href":"https:\/\/www.beliefnet.com\/columnists\/news\/wp-json\/wp\/v2\/posts\/1398","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.beliefnet.com\/columnists\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.beliefnet.com\/columnists\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.beliefnet.com\/columnists\/news\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/www.beliefnet.com\/columnists\/news\/wp-json\/wp\/v2\/comments?post=1398"}],"version-history":[{"count":0,"href":"https:\/\/www.beliefnet.com\/columnists\/news\/wp-json\/wp\/v2\/posts\/1398\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.beliefnet.com\/columnists\/news\/wp-json\/wp\/v2\/media?parent=1398"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.beliefnet.com\/columnists\/news\/wp-json\/wp\/v2\/categories?post=1398"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.beliefnet.com\/columnists\/news\/wp-json\/wp\/v2\/tags?post=1398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}