{"id":13031,"date":"2019-02-14T17:02:22","date_gmt":"2019-02-14T22:02:22","guid":{"rendered":"https:\/\/www.beliefnet.com\/columnists\/news\/?p=13031"},"modified":"2019-02-14T17:06:04","modified_gmt":"2019-02-14T22:06:04","slug":"super-bowl-ad-mocking-chick-fil-christian-values-backfires-big-time","status":"publish","type":"post","link":"https:\/\/www.beliefnet.com\/columnists\/news\/2019\/02\/super-bowl-ad-mocking-chick-fil-christian-values-backfires-big-time","title":{"rendered":"Super Bowl Ad Mocking Chick-fil-A’s Christian Values Backfires Big Time"},"content":{"rendered":"
\"ccPixs.com\"<\/a>
ccPixs.com<\/figcaption><\/figure>\n

Super Bowl ads are supposed to be funny and clever, but some come under scrutiny when they push the limit. Zaxby’s ad this year took a jab at Chick-fil-A for not being open on Sunday’s, and it got a major recation. Most of it not in the positive way Zaxby’s had intended.<\/p>\n

The Zaxby\u2019s commercial showed former NFL player Jeff Saturday and former Major League Baseball player Rick Monday, headed to a restaurant together on Sunday. Jeff Saturday struggles to open the door of a restaurant, asking Monday if he thinks it might be closed. \u201cNo man,\u201d Monday responds while pointing to the sign on the door. \u201cPush!\u201d The two find themselves at Zaxby’s, and are seen eating a plate of chicken. \u201cHand-breaded chicken, fresh-made salads and world-famous sauces. On Sunday and every day, only at Zaxby\u2019s,\u201d the narrator says.<\/p>\n

Although the Zaxby\u2019s ad never mentioned Chick-fil-A directly, it is common knowledge that America\u2019s No. 1 fast-food chain is the only one to stay closed on Sundays for religious purposes. Zaxby\u2019s YouTube channel also titled the commercial, \u201cZaxby\u2019s Sunday (And Every Day) Chicken,\u201d making the message even more obvious.<\/p>\n

In an unrelated Facebook post Zaxby\u2019s shared on Super Bowl Sunday, commenters shared exactly how they felt about their commercial\u2019s sly jab at Chick-fil-A.<\/p>\n

Facebook user Stephen Andrew Dyer commented: \u201cJust saw your superbowl commercial, made me hungry for some GOOD CHICKEN!! Can\u2019t wait to get it at Chick Fil A tomorrow.\u201d<\/p>\n

Christy Amanda Black wrote, \u201cI\u2019m glad Chick-Fil-A honors a day off for their employees to attend church! You\u2019re not superior \u2013 just greedy!\u201d<\/p>\n

\u201cMy biggest takeaway from your commercial: The only reason to eat here is because Chick-fil-A is closed,\u201d Billy Proto wrote. \u201cNot exactly a great marketing campaign.\u201d<\/p>\n

\u201cUnbelievable how you have to talk down to a competitor for closing on Sunday. Not sure how this promotes your business. Done!\u201d Kevin Mings wrote on Zaxby\u2019s Facebook page.<\/p>\n

One user, Gerald Wolfe, told the chain that he is a fan of Zaxby\u2019s, \u201cbut the commercial taking a \u2018cheap shot\u2019 at Chick-fil-A for choosing to be closed on Sundays, so their employees can attend church and spend time with their families, was in very poor taste.\u201d<\/p>\n

Chick-fil-A\u2019s website says its founder, Truett Cathy, \u201cmade the decision to close on Sundays in 1946 when he opened his first restaurant in Hapeville, Georgia.\u201d<\/p>\n

\u201cHaving worked seven days a week in restaurants open 24 hours, Truett saw the importance of closing on Sundays so that he and his employees could set aside one day to rest and worship if they choose \u2013 a practice we uphold today,\u201d it says.<\/p>\n","protected":false},"excerpt":{"rendered":"

Super Bowl ads are supposed to be funny and clever, but some come under scrutiny when they push the limit. Zaxby’s ad this year took a jab at Chick-fil-A for not being open on Sunday’s, and it got a major recation. Most of it not in the positive way Zaxby’s had intended. The Zaxby\u2019s commercial…<\/p>\n","protected":false},"author":600,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fbia_status":"","footnotes":""},"categories":[1],"tags":[2457,2458,2456,2459],"class_list":["post-13031","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-ad","tag-chick-fil-a","tag-super-bowl","tag-zaxbys"],"yoast_head":"\nSuper Bowl Ad Mocking Chick-fil-A's Christian Values Backfires Big Time<\/title>\n<meta name=\"description\" content=\"A Zaxby\u2019s commercial tried to take a stab at Chick-fil-A for not being open on Sundays, but they didn't get the positive reaction they thought they would.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.beliefnet.com\/columnists\/news\/2019\/02\/super-bowl-ad-mocking-chick-fil-christian-values-backfires-big-time\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Super Bowl Ad Mocking Chick-fil-A's Christian Values Backfires Big Time\" \/>\n<meta property=\"og:description\" content=\"A Zaxby\u2019s commercial tried to take a stab at Chick-fil-A for not being open on Sundays, but they didn't get the positive reaction they thought they would.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.beliefnet.com\/columnists\/news\/2019\/02\/super-bowl-ad-mocking-chick-fil-christian-values-backfires-big-time\" \/>\n<meta property=\"og:site_name\" content=\"Beliefnet News\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-14T22:02:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-14T22:06:04+00:00\" \/>\n<meta name=\"author\" content=\"Megan Bailey\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.beliefnet.com\/columnists\/news\/files\/2019\/02\/8333728559_6cabfd801f_b-300x200.jpg\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Super Bowl Ad Mocking Chick-fil-A's Christian Values Backfires Big Time","description":"A Zaxby\u2019s commercial tried to take a stab at Chick-fil-A for not being open on Sundays, but they didn't get the positive reaction they thought they would.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.beliefnet.com\/columnists\/news\/2019\/02\/super-bowl-ad-mocking-chick-fil-christian-values-backfires-big-time","og_locale":"en_US","og_type":"article","og_title":"Super Bowl Ad Mocking Chick-fil-A's Christian Values Backfires Big Time","og_description":"A Zaxby\u2019s commercial tried to take a stab at Chick-fil-A for not being open on Sundays, but they didn't get the positive reaction they thought they would.","og_url":"https:\/\/www.beliefnet.com\/columnists\/news\/2019\/02\/super-bowl-ad-mocking-chick-fil-christian-values-backfires-big-time","og_site_name":"Beliefnet News","article_published_time":"2019-02-14T22:02:22+00:00","article_modified_time":"2019-02-14T22:06:04+00:00","author":"Megan Bailey","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.beliefnet.com\/columnists\/news\/files\/2019\/02\/8333728559_6cabfd801f_b-300x200.jpg","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.beliefnet.com\/columnists\/news\/2019\/02\/super-bowl-ad-mocking-chick-fil-christian-values-backfires-big-time","url":"https:\/\/www.beliefnet.com\/columnists\/news\/2019\/02\/super-bowl-ad-mocking-chick-fil-christian-values-backfires-big-time","name":"Super Bowl Ad Mocking Chick-fil-A's Christian Values Backfires Big Time","isPartOf":{"@id":"https:\/\/www.beliefnet.com\/columnists\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.beliefnet.com\/columnists\/news\/2019\/02\/super-bowl-ad-mocking-chick-fil-christian-values-backfires-big-time#primaryimage"},"image":{"@id":"https:\/\/www.beliefnet.com\/columnists\/news\/2019\/02\/super-bowl-ad-mocking-chick-fil-christian-values-backfires-big-time#primaryimage"},"thumbnailUrl":"https:\/\/www.beliefnet.com\/columnists\/news\/files\/2019\/02\/8333728559_6cabfd801f_b-300x200.jpg","datePublished":"2019-02-14T22:02:22+00:00","dateModified":"2019-02-14T22:06:04+00:00","author":{"@id":"https:\/\/www.beliefnet.com\/columnists\/news\/#\/schema\/person\/03d3c6d022f04655d71d8c66b4614dc2"},"description":"A Zaxby\u2019s commercial tried to take a stab at Chick-fil-A for not being open on Sundays, but they didn't get the positive reaction they thought they would.","breadcrumb":{"@id":"https:\/\/www.beliefnet.com\/columnists\/news\/2019\/02\/super-bowl-ad-mocking-chick-fil-christian-values-backfires-big-time#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.beliefnet.com\/columnists\/news\/2019\/02\/super-bowl-ad-mocking-chick-fil-christian-values-backfires-big-time"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.beliefnet.com\/columnists\/news\/2019\/02\/super-bowl-ad-mocking-chick-fil-christian-values-backfires-big-time#primaryimage","url":"https:\/\/www.beliefnet.com\/columnists\/news\/files\/2019\/02\/8333728559_6cabfd801f_b-300x200.jpg","contentUrl":"https:\/\/www.beliefnet.com\/columnists\/news\/files\/2019\/02\/8333728559_6cabfd801f_b-300x200.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.beliefnet.com\/columnists\/news\/2019\/02\/super-bowl-ad-mocking-chick-fil-christian-values-backfires-big-time#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.beliefnet.com\/columnists\/news"},{"@type":"ListItem","position":2,"name":"Super Bowl Ad Mocking Chick-fil-A’s Christian Values Backfires Big Time"}]},{"@type":"WebSite","@id":"https:\/\/www.beliefnet.com\/columnists\/news\/#website","url":"https:\/\/www.beliefnet.com\/columnists\/news\/","name":"Beliefnet News","description":"Top Religious News From Around the World","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.beliefnet.com\/columnists\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.beliefnet.com\/columnists\/news\/#\/schema\/person\/03d3c6d022f04655d71d8c66b4614dc2","name":"Megan Bailey","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.beliefnet.com\/columnists\/news\/#\/schema\/person\/image\/","url":"https:\/\/www.beliefnet.com\/columnists\/news\/wp-content\/wphb-cache\/gravatar\/069\/06974c669f30cf83f15ef2892dfe26cex96.jpg","contentUrl":"https:\/\/www.beliefnet.com\/columnists\/news\/wp-content\/wphb-cache\/gravatar\/069\/06974c669f30cf83f15ef2892dfe26cex96.jpg","caption":"Megan Bailey"},"url":"https:\/\/www.beliefnet.com\/columnists\/news\/author\/mbailey"}]}},"_links":{"self":[{"href":"https:\/\/www.beliefnet.com\/columnists\/news\/wp-json\/wp\/v2\/posts\/13031","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.beliefnet.com\/columnists\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.beliefnet.com\/columnists\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.beliefnet.com\/columnists\/news\/wp-json\/wp\/v2\/users\/600"}],"replies":[{"embeddable":true,"href":"https:\/\/www.beliefnet.com\/columnists\/news\/wp-json\/wp\/v2\/comments?post=13031"}],"version-history":[{"count":3,"href":"https:\/\/www.beliefnet.com\/columnists\/news\/wp-json\/wp\/v2\/posts\/13031\/revisions"}],"predecessor-version":[{"id":13035,"href":"https:\/\/www.beliefnet.com\/columnists\/news\/wp-json\/wp\/v2\/posts\/13031\/revisions\/13035"}],"wp:attachment":[{"href":"https:\/\/www.beliefnet.com\/columnists\/news\/wp-json\/wp\/v2\/media?parent=13031"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.beliefnet.com\/columnists\/news\/wp-json\/wp\/v2\/categories?post=13031"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.beliefnet.com\/columnists\/news\/wp-json\/wp\/v2\/tags?post=13031"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}