{"id":234,"date":"2008-04-30T18:03:00","date_gmt":"2008-04-30T18:03:00","guid":{"rendered":"http:\/\/blog.beliefnet.com\/lessonsfromarecoveringdoormat\/2008\/04\/interview-with-patrice-tanaka-crttanaka.html"},"modified":"2008-04-30T18:03:00","modified_gmt":"2008-04-30T18:03:00","slug":"interview-with-patrice-tanaka-crttanaka","status":"publish","type":"post","link":"https:\/\/www.beliefnet.com\/columnists\/lessonsfromarecoveringdoormat\/2008\/04\/interview-with-patrice-tanaka-crttanaka.html","title":{"rendered":"Interview with Patrice Tanaka (CRT\/tanaka)"},"content":{"rendered":"

\"\"<\/a>
\"\"<\/a>
\"\"<\/a>As I continue with interviews for my Embracing SUCCESS series<\/a>, I’m delighted to have one with Patrice Tanaka <\/a>, Co-chair and Chief Creative Officer of CRT\/tanaka<\/a>. Patrice is one of those inspirational people that brings sunshine to all she encounters. She’s brought her spirit into her company, which greatly benefits her clients. I hope that her words motivate you the way they motivated me.<\/p>\n

Interview with Patrice Tanaka<\/span><\/p>\n

Patrice Tanaka <\/a>was raised in Hawaii, where she started her career as a journalist. But she always wanted to live in NYC, and happily moved there, with no job. She’s always had a positive spirit that supported her goals and enabled her to make a solid impact on the world of PR. Even then, Patrice had strong faith that her expectations would come to fruition. And they did.<\/p>\n

Patrice Tanaka & Company<\/span>, Inc. was founded in 1990. It became one of the nation’s most well-respected consumer public relations firms, winning more than 180 PR industry awards and recognized as the “No. 1 Most Creative PR Agency in America.” Patrice has also been honored as a “Creativity All-Star” by Inside PR. In 2005 she joined forces with Carter Ryley Thomas as the Co-chair and Chief Creative Officer of <\/span>CRT\/tanaka<\/a>.<\/p>\n

She is also their \u201cwhatcanbe\u201d ambassador.<\/span> Patrice knows that the sky is the limit for anyone who chooses “to envision and help manifest a bigger, brighter, better future.”<\/p>\n

Patrice\u2019s passion for life takes another level when it comes to dancing. In her free time, she often immerses herself in ballroom dance, entering contests and striving to improve. Her goal is to dance for 3 hours every day. Patrice lives by a strong intention that we can all learn from:<\/p>\n

To have joy in my life every single day; to be mindful of that joy; and to share that joy with others.<\/span><\/p>\n

Her delight with life shows how happy that makes her. I basked in Patrice\u2019s great energy during the interview. She\u2019s definitely someone who has learned how to live by the Law of Attraction<\/span>. We all know that our expectations come back to us as reality, but few people live by that principle fully. Patrice is able to. Here\u2019s what she says about how she\u2019s manifested her successful life\u2014in all areas!<\/span><\/p>\n

What does SUCCESS mean to you?<\/span> SUCCESS for me means living my purpose, which I\u2019ve identified from years ago\u2014to have joy in my life every single day; to be mindful of that joy; and to share that joy with others.<\/span> If I can do that every day, to me that\u2019s SUCCESS.<\/p>\n

How do you achieve that?<\/span> I set an intention at the beginning of every day and before I go to bed each night I go through all the joyful episodes of the day, so I can be mindful of them. Otherwise, if you just let them pass by, sometimes you either forget or don\u2019t recognize it as a joyful episode. Or you question if you had joy. I want to know I\u2019ve had 8 or 10 or 17 joyful episodes during the day. And I\u2019ve reinforced my joy in that way.<\/p>\n

How important is having passion in life? <\/span>I think it\u2019s everything. It fuels life. My goal is only to do things that I\u2019m passionate about and to only be involved with organizations and issues that I feel passionate about. And also to have people in my life that I feel passionate about\u2014family, friends, colleagues. That makes life richer.<\/p>\n

How important is ballroom dancing to you? <\/span>Dancing produces so much joy for me. Tonight after work, I have 2 \u00bd hours of lessons with 2 different teachers. I feel, wow, that\u2019s almost fulfilling my dance quota. My goal is to be able to dance 3 hours every day. Tonight I\u2019ll watch Dancing with the Stars so that\u2019s an hour and a half of dancing joy. So I\u2019ll go over my quota.<\/p>\n

How did you get your original confidence to move from Hawaii to New York?<\/span> If you have great passion about something, it almost substitutes for courage and confidence, because you\u2019re fueled by this desire and drive to do it. It\u2019s so strong that you forget that maybe you should be a little afraid. I always wanted to live in NY. I grew up on those old movies that were about New Yorkers and wanted to live that swell life. All my life was about trying to get to NY. So I wasn\u2019t worried that there would be problems or that I\u2019d find a job.. I just needed to get there. I knew I\u2019d find a job. In fact I was more worried that I\u2019d get a job too soon after I arrived. I wanted 6 weeks before starting work, to see NY.<\/p>\n

What motivates you?<\/span> After 9\/11 I lost my appetite for future projections of big goals and ambitions because I kept thinking about those people who walked into the Twin Towers that day thinking they had the luxury of a future. You don\u2019t know how much time you have so you better be sure that up to each moment that you\u2019ve had joy, hopefully incredible joy. It doesn\u2019t matter what you achieve, as long as you have joy. If I were to die today, I\u2019d be ready to go. I\u2019ve had so much joy.<\/p>\n

How did you feel when your company was sold?<\/span> We had a lot of offers over the years. We\u2019d worked with Carter Ryley Thomas and really liked them. And independently, both our agencies had been named #1 Best Workplace Among PR Agencies<\/span>. So we had a similar focus on workplace culture. The real reason I wanted to do the deal with them is because Mark Raper, our CEO, is one of the most wonderful people in the world. Four years before we started CRT\/tanaka, Mark opened a meeting by saying that here at Carter Ryley Thomas we believe in the abundance mentality. How often do you hear that in corporate life? As soon as I heard those words, which are my own philosophy, I said I want to play in the sandbox with these guys. Ultimately that led to us agreeing to be acquired.<\/p>\n

What does your brand essence of \u201cwhatcanbe\u201d mean to you?<\/span> That is the essence of the agency\u2019s approach t
\no business. It\u2019s really about the ability to envision and then manifest a bigger, brighter future, for yourself, and then extending to our agency, our clients and the community at large. To me it\u2019s what it\u2019s all about. We just began giving \u201cwhatcanbe\u201d awards to our employees. We\u2019re giving 3 awards that come with a one-week paid sabbatical and a stipend, so each employee can create a \u201cwhatcanbe\u201d experience for themselves. We want people to know that we\u2019re serious in encouraging them to envision and help manifest a bigger, brighter, better future.<\/p>\n

How to you manifest personally?<\/span> I\u2019m a big manifester. I\u2019ve always done it. Whatever it is that I want to do, I set an intention for what I would like. At the beginning of each day I think about, \u201cHow do I want this day to transpire? What kind of outcomes am I looking for? What is the effect I want to have on people that I come into contact with? My intention always includes love, joy, peace, good will and abundance. And great dancing. All kinds of good things. I believe that the Universe is a very supportive one and what you want to achieve, you can. Put it out. Set an intention. And somehow people and circumstances all come together to help you realize it, IF it\u2019s a goal that\u2019s worth being supported.<\/p>\n

What life lessons have you learned?<\/span> My mother would always say, \u201cShare your cookies and toys!\u201d<\/span> That was her big admonition. If we played with other kids and didn\u2019t share, she\u2019d take them and give it to them. She told us that love isn\u2019t limited. \u201cIf I give somebody love it doesn\u2019t mean there\u2019s less love for you. In fact, there\u2019s love for you.\u201d The older I got, the more it made sense. The more love, joy and abundance you create for yourself and share with others, the more that you have for yourself and for others. It\u2019s the law of the Universe. I still live by \u201cshare your cookies and toys.\u201d That\u2019s my defining philosophy, in personal and in building a business.<\/p>\n

How important is giving back?<\/span> We donate 10% of our pre-taxed income in cash and kind services to non-profit organizations. We support a lot of organizations. One is housed out of our office.<\/p>\n

What would you recommend to someone who wanted to follow their passions but was scared to take the first step?<\/span> It\u2019s easy if it really is something that you\u2019re totally passionate about, and it\u2019s so compelling that it\u2019s more compelling than whatever your fear is about taking the plunge. If you follow your passion it will lead you to the place you want to be. To not follow your passion? Why would you want to do that to yourself?<\/p>\n

Do you ever get worried or scared?<\/span> How do you overcome it? I know that what you focus on is what you manifest so my prayer every day, before I start my day, is to be in a place that is about peace, love, joy, abundance, compassion, good health and great dancing. So if I\u2019m in that place, there\u2019s no place for anything that\u2019s not those things.<\/p>\n

Which endeavors give you the most satisfaction?<\/span> Doing the best that I can possibly do in any situation. Because if I\u2019m doing it to enth degree then I\u2019m satisfied that I did my best for me and the other person. That\u2019s a really good feeling.<\/p>\n

What are you most grateful for?<\/span> That I understand the power to create what I want is in my grasp. If that\u2019s the case, I can create the most joyful life that I can imagine. That\u2019s a huge piece of knowledge. If everyone knew that, the world would be in such great shape.<\/p>\n

How would you rate your SUCCESS?<\/span> For me, the score card every night is, did I achieve my purpose that day\u2014to have joy in my life; to be mindful of that joy; and to share that joy with others? Sometimes I\u2019m doing, doing, doing all day. It\u2019s only when I take stock of it every night that it reinforces and makes me aware that a lot of good things happened to me. I feel very grateful. It\u2019s so important to be mindful of it.<\/p>\n

Patrice Tanaka continues to share her cookies and toys, and exuberance for creating a great life, with all who have the luck to spend time with her!<\/span><\/p>\n

Check out past interviews from my Embracing SUCCESS series<\/a>:<\/p>\n

Daniel Glass, founder, Glassnote Entertainment<\/a>
Tim Westergren, founder of Pandora<\/a>
Craig Newmark, Founder of Craigslist<\/a><\/p>\n

If you enjoyed my post, please leave a comment and\/or click on the bookmark and write a short review at some of the sites, especially Stumbleupon and Digg. Thanks!

\"AddThis<\/a> var addthis_pub = ‘wryter’;
<\/p>\n","protected":false},"excerpt":{"rendered":"

As I continue with interviews for my Embracing SUCCESS series, I’m delighted to have one with Patrice Tanaka , Co-chair and Chief Creative Officer of CRT\/tanaka. Patrice is one of those inspirational people that brings sunshine to all she encounters. She’s brought her spirit into her company, which greatly benefits her clients. I hope that…<\/p>\n","protected":false},"author":83,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-234","post","type-post","status-publish","format-standard","hentry","category-nice-people-can-finish-first"],"yoast_head":"\nInterview with Patrice Tanaka (CRT\/tanaka) - Lessons from a Recovering Doormat<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.beliefnet.com\/columnists\/lessonsfromarecoveringdoormat\/2008\/04\/interview-with-patrice-tanaka-crttanaka.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interview with Patrice Tanaka (CRT\/tanaka) - Lessons from a Recovering Doormat\" \/>\n<meta property=\"og:description\" content=\"As I continue with interviews for my Embracing SUCCESS series, I’m delighted to have one with Patrice Tanaka , Co-chair and Chief Creative Officer of CRT\/tanaka. Patrice is one of those inspirational people that brings sunshine to all she encounters. She’s brought her spirit into her company, which greatly benefits her clients. I hope that…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.beliefnet.com\/columnists\/lessonsfromarecoveringdoormat\/2008\/04\/interview-with-patrice-tanaka-crttanaka.html\" \/>\n<meta property=\"og:site_name\" content=\"Lessons from a Recovering Doormat\" \/>\n<meta property=\"article:published_time\" content=\"2008-04-30T18:03:00+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/2.bp.blogspot.com\/_W3h59OgJIAA\/SBjxYNzfKOI\/AAAAAAAAAUU\/Eu4Mfvq4Sh0\/s200\/ptdance08.jpg\" \/>\n<meta name=\"author\" content=\"Daylle Deanna Schwartz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Interview with Patrice Tanaka (CRT\/tanaka) - Lessons from a Recovering Doormat","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.beliefnet.com\/columnists\/lessonsfromarecoveringdoormat\/2008\/04\/interview-with-patrice-tanaka-crttanaka.html","og_locale":"en_US","og_type":"article","og_title":"Interview with Patrice Tanaka (CRT\/tanaka) - Lessons from a Recovering Doormat","og_description":"As I continue with interviews for my Embracing SUCCESS series, I’m delighted to have one with Patrice Tanaka , Co-chair and Chief Creative Officer of CRT\/tanaka. Patrice is one of those inspirational people that brings sunshine to all she encounters. She’s brought her spirit into her company, which greatly benefits her clients. I hope that…","og_url":"https:\/\/www.beliefnet.com\/columnists\/lessonsfromarecoveringdoormat\/2008\/04\/interview-with-patrice-tanaka-crttanaka.html","og_site_name":"Lessons from a Recovering Doormat","article_published_time":"2008-04-30T18:03:00+00:00","og_image":[{"url":"http:\/\/2.bp.blogspot.com\/_W3h59OgJIAA\/SBjxYNzfKOI\/AAAAAAAAAUU\/Eu4Mfvq4Sh0\/s200\/ptdance08.jpg"}],"author":"Daylle Deanna Schwartz","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.beliefnet.com\/columnists\/lessonsfromarecoveringdoormat\/2008\/04\/interview-with-patrice-tanaka-crttanaka.html","url":"https:\/\/www.beliefnet.com\/columnists\/lessonsfromarecoveringdoormat\/2008\/04\/interview-with-patrice-tanaka-crttanaka.html","name":"Interview with Patrice Tanaka (CRT\/tanaka) - Lessons from a Recovering Doormat","isPartOf":{"@id":"https:\/\/www.beliefnet.com\/columnists\/lessonsfromarecoveringdoormat\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.beliefnet.com\/columnists\/lessonsfromarecoveringdoormat\/2008\/04\/interview-with-patrice-tanaka-crttanaka.html#primaryimage"},"image":{"@id":"https:\/\/www.beliefnet.com\/columnists\/lessonsfromarecoveringdoormat\/2008\/04\/interview-with-patrice-tanaka-crttanaka.html#primaryimage"},"thumbnailUrl":"http:\/\/2.bp.blogspot.com\/_W3h59OgJIAA\/SBjxYNzfKOI\/AAAAAAAAAUU\/Eu4Mfvq4Sh0\/s200\/ptdance08.jpg","datePublished":"2008-04-30T18:03:00+00:00","dateModified":"2008-04-30T18:03:00+00:00","author":{"@id":"https:\/\/www.beliefnet.com\/columnists\/lessonsfromarecoveringdoormat\/#\/schema\/person\/4250884f68a588907744baa491f9df35"},"breadcrumb":{"@id":"https:\/\/www.beliefnet.com\/columnists\/lessonsfromarecoveringdoormat\/2008\/04\/interview-with-patrice-tanaka-crttanaka.html#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.beliefnet.com\/columnists\/lessonsfromarecoveringdoormat\/2008\/04\/interview-with-patrice-tanaka-crttanaka.html"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.beliefnet.com\/columnists\/lessonsfromarecoveringdoormat\/2008\/04\/interview-with-patrice-tanaka-crttanaka.html#primaryimage","url":"http:\/\/2.bp.blogspot.com\/_W3h59OgJIAA\/SBjxYNzfKOI\/AAAAAAAAAUU\/Eu4Mfvq4Sh0\/s200\/ptdance08.jpg","contentUrl":"http:\/\/2.bp.blogspot.com\/_W3h59OgJIAA\/SBjxYNzfKOI\/AAAAAAAAAUU\/Eu4Mfvq4Sh0\/s200\/ptdance08.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.beliefnet.com\/columnists\/lessonsfromarecoveringdoormat\/2008\/04\/interview-with-patrice-tanaka-crttanaka.html#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.beliefnet.com\/columnists\/lessonsfromarecoveringdoormat"},{"@type":"ListItem","position":2,"name":"Interview with Patrice Tanaka (CRT\/tanaka)"}]},{"@type":"WebSite","@id":"https:\/\/www.beliefnet.com\/columnists\/lessonsfromarecoveringdoormat\/#website","url":"https:\/\/www.beliefnet.com\/columnists\/lessonsfromarecoveringdoormat\/","name":"Lessons from a Recovering Doormat","description":"Beliefnet Voices - Daylle Deanna Schwartz","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.beliefnet.com\/columnists\/lessonsfromarecoveringdoormat\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.beliefnet.com\/columnists\/lessonsfromarecoveringdoormat\/#\/schema\/person\/4250884f68a588907744baa491f9df35","name":"Daylle Deanna Schwartz","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.beliefnet.com\/columnists\/lessonsfromarecoveringdoormat\/#\/schema\/person\/image\/","url":"https:\/\/www.beliefnet.com\/columnists\/lessonsfromarecoveringdoormat\/wp-content\/wphb-cache\/gravatar\/83b\/83ba6e1423377712fe408a5fab971bfax96.jpg","contentUrl":"https:\/\/www.beliefnet.com\/columnists\/lessonsfromarecoveringdoormat\/wp-content\/wphb-cache\/gravatar\/83b\/83ba6e1423377712fe408a5fab971bfax96.jpg","caption":"Daylle Deanna Schwartz"},"description":"Daylle Deanna Schwartz is a speaker, self-empowerment counselor, best-selling author of 15 books, including Nice Girls Can Finish First (McGraw-Hill), All Men Are Jerks Until Proven Otherwise and founder of The Self-Love Movement\u2122 where she's giving away her 13th book, How Do I Love Me? Let Me Count the Ways, a She's appeared on hundreds of TV and radio shows, including Oprah, Howard Stern, and Good Morning America and has been quoted in dozens of publications, including the New York Times, Chicago Sun-Times, Cosmopolitan, Redbook, Marie Claire, and Men\u00b9s Health. After being a consummate People Pleaser who felt unworthy of getting her own needs met for many years, Daylle found a path of self-love that enabled her to build her self-esteem and reinvent herself into a dual career. She learned to get taken seriously without being overtly assertive when she became one of the first women to start an independent record label (on a dare!) and learned to play ball nicely and successfully in an industry dominated by men. To help independent musicians empower themselves, Daylle writes music business books for Billboard\/Random House, including the very popular Start & Run Your Own Record Labe and I Don't Need a Record Deal! Daylle's books have been translated into over 10 languages and are popular around the world. She speaks for colleges, organizations and corporations. Through her company, Project Self-Empowerment, Daylle creates programs and materials to help people empower themselves. One goal is to raise the money to self-publish her book, How Do I Love Me? Let Me Count the Ways and give it away for free in colleges and through organizations, to give thanks for all her blessings. Daylle uses her writing and speaking to help others find the kind of contentment and empowerment that she has.","url":"https:\/\/www.beliefnet.com\/columnists\/lessonsfromarecoveringdoormat\/author\/dschwartz"}]}},"_links":{"self":[{"href":"https:\/\/www.beliefnet.com\/columnists\/lessonsfromarecoveringdoormat\/wp-json\/wp\/v2\/posts\/234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.beliefnet.com\/columnists\/lessonsfromarecoveringdoormat\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.beliefnet.com\/columnists\/lessonsfromarecoveringdoormat\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.beliefnet.com\/columnists\/lessonsfromarecoveringdoormat\/wp-json\/wp\/v2\/users\/83"}],"replies":[{"embeddable":true,"href":"https:\/\/www.beliefnet.com\/columnists\/lessonsfromarecoveringdoormat\/wp-json\/wp\/v2\/comments?post=234"}],"version-history":[{"count":0,"href":"https:\/\/www.beliefnet.com\/columnists\/lessonsfromarecoveringdoormat\/wp-json\/wp\/v2\/posts\/234\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.beliefnet.com\/columnists\/lessonsfromarecoveringdoormat\/wp-json\/wp\/v2\/media?parent=234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.beliefnet.com\/columnists\/lessonsfromarecoveringdoormat\/wp-json\/wp\/v2\/categories?post=234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.beliefnet.com\/columnists\/lessonsfromarecoveringdoormat\/wp-json\/wp\/v2\/tags?post=234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}