{"id":440,"date":"2007-06-29T13:43:35","date_gmt":"2007-06-29T13:43:35","guid":{"rendered":"http:\/\/blog.beliefnet.com\/jwalking\/2007\/06\/10-things-churches-could-learn.html"},"modified":"2007-06-29T13:43:35","modified_gmt":"2007-06-29T13:43:35","slug":"10-things-churches-could-learn","status":"publish","type":"post","link":"https:\/\/www.beliefnet.com\/columnists\/jwalking\/2007\/06\/10-things-churches-could-learn.html","title":{"rendered":"10 Things Churches Could Learn from Apple"},"content":{"rendered":"<p>Ok, so we are here in line waiting outside an Apple store in a mall. It occurs to me that my piece on Apple as a religion may actually be true. \ud83d\ude09  Apple employees are bringing people bottles of water. They are thanking people for waiting in line. So, my thoughts on the 10 things churches could learn from Apple (Note: there may not actually be 10&#8230;I am just freestyling here)<br \/>\n1. Be innovatve &#8211; This was actually once true of the church. The early church changed the world by being totally original &#8211; caring for widows and orphans, caring for the graves of the dead, caring for discarded babies. Churches need to be original again &#8211; not just reflecting popular culture but driving it in compelling ways.<br \/>\n2. Be excited &#8211; Apple is unabashedly excited about being Apple. Churches need to be more excited about being loving, caring, original, important representatives of God.<br \/>\n3. Excel in marketing &#8211; Jesus was the greatest marketing genius to ever live. He played to peoples&#8217; curiosity. He answered questions with questions. He was mysterious. Apple gets this. I went into the store a few minutes ago and not one of the people have touched an iPhone yet&#8230;Apple excels at mystery.<br \/>\n4. Ok, I&#8217;m done with 3 for now. \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ok, so we are here in line waiting outside an Apple store in a mall. It occurs to me that my piece on Apple as a religion may actually be true. \ud83d\ude09 Apple employees are bringing people bottles of water. They are thanking people for waiting in line. So, my thoughts on the 10 things&hellip;<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-440","post","type-post","status-publish","format-standard","hentry","category-faith"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Things Churches Could Learn from Apple - J Walking<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.beliefnet.com\/columnists\/jwalking\/2007\/06\/10-things-churches-could-learn.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Things Churches Could Learn from Apple - J Walking\" \/>\n<meta property=\"og:description\" content=\"Ok, so we are here in line waiting outside an Apple store in a mall. It occurs to me that my piece on Apple as a religion may actually be true. \ud83d\ude09 Apple employees are bringing people bottles of water. They are thanking people for waiting in line. 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