1.0Jesus Creedhttps://www.beliefnet.com/columnists/jesuscreedScot McKnighthttps://www.beliefnet.com/columnists/jesuscreed/author/smcknightOn Blurbing Books - Jesus Creedrich600338<blockquote class="wp-embedded-content" data-secret="lclOvEH6xu"><a href="https://www.beliefnet.com/columnists/jesuscreed/2009/01/on-blurbing-books.html">On Blurbing Books</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.beliefnet.com/columnists/jesuscreed/2009/01/on-blurbing-books.html/embed#?secret=lclOvEH6xu" width="600" height="338" title="“On Blurbing Books” — Jesus Creed" data-secret="lclOvEH6xu" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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Blurbing is a delicate art. Publishers seek recognizable names that will raise the credibility of the book and its author; publishers also seek diverse blurbs in order to widen the readership. Blurbs, so it seems to me, are there to get potential readers either to purchase the book or at least to open the book…