{"id":40,"date":"2010-02-12T18:45:17","date_gmt":"2010-02-12T18:45:17","guid":{"rendered":"http:\/\/blog.beliefnet.com\/jazztheologian\/2010\/02\/why-didnt-the-leno-experiment-work.html"},"modified":"2010-02-12T18:45:17","modified_gmt":"2010-02-12T18:45:17","slug":"why-didnt-the-leno-experiment-work","status":"publish","type":"post","link":"https:\/\/www.beliefnet.com\/columnists\/jazztheologian\/2010\/02\/why-didnt-the-leno-experiment-work.html","title":{"rendered":"Why the Leno experiment didn’t work?"},"content":{"rendered":"

Why wasn't The Jay Leno Show successful?  <\/p>\n

\"Jay_leno1\"<\/a> I watched Leno regularly on the Tonight show but not as much in his new times slot.  Actually, if I'm honest, I rarely watched a full episode of The Tonight Show, rather, I would watch the news and then tune in to see the monologue, headlines (on Monday nights), and then I turned off the TV unless there was a must-see guest.  And therein lies the reason why I think Leno didn't work at the earlier hour:  Variety may be the spice of life but story keeps our attention–story is what we were made for.<\/em><\/strong><\/p>\n

NBC makes it money from viewers staying through the pre-news hour and then carrying over to watch their local news.  But with Leno that wasn't happening, at best, people were only watching portions rather than the whole of The Jay Leno Show.  What is needed to to keep people late into the pre-news hour to hear the local news teasers and then then watch the news is a story–drama, mystery, narrative.<\/p>\n

That's why this week a rerun of a rerun had better ratings than The Jay Leno Show.  <\/a><\/p>\n

We were made for story.  We crave beginnings, middles and endings.  We need dilemmas created, mysteries revealed and endings resolved.  It's the way God made us.<\/p>\n

Could that be why the majority of the Bible is in story form rather than a series of propositions?<\/strong><\/em><\/p>\n

I think so…what about you?<\/p>\n","protected":false},"excerpt":{"rendered":"

Why wasn't The Jay Leno Show successful?   I watched Leno regularly on the Tonight show but not as much in his new times slot.  Actually, if I'm honest, I rarely watched a full episode of The Tonight Show, rather, I would watch the news and then tune in to see the monologue, headlines (on…<\/p>\n","protected":false},"author":79,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-40","post","type-post","status-publish","format-standard","hentry","category-misc"],"yoast_head":"\nWhy the Leno experiment didn't work? - The Jazz Theologian<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.beliefnet.com\/columnists\/jazztheologian\/2010\/02\/why-didnt-the-leno-experiment-work.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why the Leno experiment didn't work? 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Author of Finding the Groove: Composing a Jazz-Shaped Faith (Zondervan) and the upcoming, Strange Fruit: The Cross as a Way of Life (2011). Founder of Project 127, a ministry dedicated to seeing the day when there are no children waiting for homes in Colorado's foster care system. Robert deeply desires to see the body of Christ mobilized to serve the least of these. The poor, the down and out, the disenfranchised and disabled, those deemed unimportant and the unborn. He believes that God loves all people yet he has a special heart for the poor and the poor in spirit, the miserable and the marginalized. A Contributing Editor for Leadership Journal and Urbanfaith.com. He acquired a B.A. in Bibilcal Studies from Colorado Christian University and a Master of Arts in World Christianity (Missiology) from Denver Seminary. Robert is married to the love of his life, Barbara, and they have six energetic children (3 boys & 3 girls--one bio, five adopted--two from Ethiopia). Friend of God...Passionate about the Body of Christ...Lover of this thing called jazz! Please visit Jazztheologian.com for contact info., speaking schedule, videos, Facebook and Twitter.","url":"https:\/\/www.beliefnet.com\/columnists\/jazztheologian\/author\/rgelinas"}]}},"_links":{"self":[{"href":"https:\/\/www.beliefnet.com\/columnists\/jazztheologian\/wp-json\/wp\/v2\/posts\/40","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.beliefnet.com\/columnists\/jazztheologian\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.beliefnet.com\/columnists\/jazztheologian\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.beliefnet.com\/columnists\/jazztheologian\/wp-json\/wp\/v2\/users\/79"}],"replies":[{"embeddable":true,"href":"https:\/\/www.beliefnet.com\/columnists\/jazztheologian\/wp-json\/wp\/v2\/comments?post=40"}],"version-history":[{"count":0,"href":"https:\/\/www.beliefnet.com\/columnists\/jazztheologian\/wp-json\/wp\/v2\/posts\/40\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.beliefnet.com\/columnists\/jazztheologian\/wp-json\/wp\/v2\/media?parent=40"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.beliefnet.com\/columnists\/jazztheologian\/wp-json\/wp\/v2\/categories?post=40"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.beliefnet.com\/columnists\/jazztheologian\/wp-json\/wp\/v2\/tags?post=40"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}