{"id":3344,"date":"2018-01-22T11:16:28","date_gmt":"2018-01-22T16:16:28","guid":{"rendered":"http:\/\/www.beliefnet.com\/columnists\/inspirationreport\/?p=3344"},"modified":"2018-01-22T11:16:28","modified_gmt":"2018-01-22T16:16:28","slug":"loreal-hair-care-campaign-features-woman-hijab","status":"publish","type":"post","link":"https:\/\/www.beliefnet.com\/columnists\/inspirationreport\/2018\/01\/loreal-hair-care-campaign-features-woman-hijab.html","title":{"rendered":"L\u2019Oreal Hair Care Campaign Features Woman in Hijab"},"content":{"rendered":"

\"L'Or\u00e9al_logo.svg\"<\/a>L\u2019Oreal Paris UK has made history by featuring a woman wearing a hijab in a hair care advertisement. The ad promotes L\u2019Oreal\u2019s new Elvive campaign and features the beauty blogger Amena Khan, a British Muslim who wears her hijab in public and in the advertisement. Khan was excited to be a part of the advertisement, and she sees her inclusion as a major step toward correcting a common misconception about Muslim women.<\/p>\n

\u201cYou have to wonder,\u201d Khan said, \u201cWhy is it presumed that women who don\u2019t show their hair don\u2019t look after it? The opposite of that would be that everyone that does show their hair only looks after it for the sake of showing it to others. And that mindset strips us of our autonomy and our sense of independence. Hair is a big part of self-care.\u201d<\/p>\n

In an interview with Vogue UK, Khan also pointed out that even though she wears her hijab in public, she leaves her hair uncovered at home and around her loved ones. \u201cFor me, my hair is an extension of my femininity. I love styling my hair, I love putting products in it, and I love it to smell nice. It\u2019s an expression of who I am,\u201d Khan said. \u201cEven if that expression is for my home life and my loved ones\u2026it\u2019s who I am. If I know my hair is greasy but I have a scarf on it, I still feel rubbish all day\u2014even if it\u2019s covered.\u201d<\/p>\n

L\u2019Oreal\u2019s decision to cast Khan in their advertisement has received mixed responses. Many people are delighted at seeing the diverse group of individuals in the advertisement and have spoken out on social media in favor of the decision. Muslim women in particular have cheered Khan\u2019s inclusion.<\/p>\n

Some people, however, felt that including Khan was purely a political statement. More than one person commented on social media stating that it made no sense to use a hijab-wearing woman in a hair-care commercial because viewers cannot see the woman\u2019s hair.\u00a0 Several people also criticized Khan\u2019s inclusion due to her previous anti-Israel tweets. The tweets have since been deleted, but the tweets have caused some people to question why L\u2019Oreal chose to feature Khan instead of another Muslim woman.<\/p>\n

Despite the controversy, Khan believes that her appearance in the ad is a step forward for diversity in advertising. \u201cEven prior to [wearing the hijab in public] I didn\u2019t see anyone I could relate to in the media,\u201d Khan said. \u201cI always wanted to be somehow in television or in media but it felt like a pipe dream\u2026I think seeing a campaign like this would have given me more of a sense of belonging. I trusted L\u2019Oreal that they would communicate the message well. If the message is authentic and the voice behind it is authentic, you can\u2019t deny what\u2019s being said.\u201d<\/p>\n

It is unclear how much revenue the advertising campaign will bring to L\u2019Oreal, but it has certainly caught the attention of women all over the world. How the controversy will be resolved is still in question, but the ad is helping break down lingering stereotypes which is never a bad thing.<\/p>\n","protected":false},"excerpt":{"rendered":"

L\u2019Oreal Paris UK has made history by featuring a woman wearing a hijab in a hair care advertisement. The ad promotes L\u2019Oreal\u2019s new Elvive campaign and features the beauty blogger Amena Khan, a British Muslim who wears her hijab in public and in the advertisement. Khan was excited to be a part of the advertisement,…<\/p>\n","protected":false},"author":616,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fbia_status":"","footnotes":""},"categories":[2,18],"tags":[500,779,777,778],"class_list":["post-3344","post","type-post","status-publish","format-standard","hentry","category-good-news","category-inspiring-celebrities","tag-beauty","tag-beauty-ideals","tag-diversity","tag-muslim"],"yoast_head":"\nL\u2019Oreal Hair Care Campaign Features Woman in Hijab<\/title>\n<meta name=\"description\" content=\"L\u2019Oreal Paris UK has made history by featuring British Muslim Amena Khan in a hair care advertisement. 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Khan wears her hijab in the historic campaign.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.beliefnet.com\/columnists\/inspirationreport\/2018\/01\/loreal-hair-care-campaign-features-woman-hijab.html\" \/>\n<meta property=\"og:site_name\" content=\"Inspiration Report\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-22T16:16:28+00:00\" \/>\n<meta name=\"author\" content=\"Stephanie Hertzenberg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"L\u2019Oreal Hair Care Campaign Features Woman in Hijab","description":"L\u2019Oreal Paris UK has made history by featuring British Muslim Amena Khan in a hair care advertisement. 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