{"id":44948,"date":"2025-06-17T13:48:06","date_gmt":"2025-06-17T17:48:06","guid":{"rendered":"https:\/\/www.beliefnet.com\/columnists\/idolchatter\/?p=44948"},"modified":"2025-07-24T15:43:13","modified_gmt":"2025-07-24T19:43:13","slug":"nbas-jonathan-isaacs-next-line-of-faith-based-apparel-is-coming-out","status":"publish","type":"post","link":"https:\/\/www.beliefnet.com\/columnists\/idolchatter\/2025\/06\/nbas-jonathan-isaacs-next-line-of-faith-based-apparel-is-coming-out.html","title":{"rendered":"NBA&#8217;s Jonathan Isaac\u2019s Next Line of Faith-Based Apparel is Coming Out"},"content":{"rendered":"<p><span style=\"font-size: 16px;\">Jonathan Isaac of the Orlando Magic is promoting the next line of activewear from his shoe company, Unitus. Isaac spoke of how his brand came into existence after an injury during 2020 left him unable to play basketball. \u201cBack in 2020, I was signed to Nike and ended up tearing my ACL in the Bubble. And fortunately, you know, you can&#8217;t play basketball. It&#8217;s hard to get a check from a shoe brand. And so Nike decided to drop me,\u201d he told <\/span><a style=\"font-size: 16px;\" href=\"https:\/\/www.outkick.com\/sports\/orlando-magic-star-jonathan-isaac-talks-about-his-faith-centered-apparel-brand-unitus\"><em>Outkick<\/em>.<\/a><span style=\"font-size: 16px;\"> His pastor suggested rather than waiting around for one of Nike\u2019s competitors to sign him, that he should start his own brand. And, thus, Unitus, was born.<\/span><\/p>\n<figure id=\"attachment_30392\" aria-describedby=\"caption-attachment-30392\" style=\"width: 768px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/wp-media.beliefnet.com\/sites\/87\/2023\/12\/jonathan-isaac-judas-sneaker-credit-unitus-youtube.png\"><img decoding=\"async\" class=\"size-full wp-image-30392\" src=\"https:\/\/wp-media.beliefnet.com\/sites\/87\/2023\/12\/jonathan-isaac-judas-sneaker-credit-unitus-youtube.png\" alt=\"jonathan isaac\" width=\"768\" height=\"506\" \/><\/a><figcaption id=\"caption-attachment-30392\" class=\"wp-caption-text\">UNITUS\/YouTube<\/figcaption><\/figure>\n<p>Isaac, a devout Christian who came into the public eye after he refused to kneel during the National anthem, decided to incorporate his faith in the line\u2019s first shoe, the <a href=\"https:\/\/weareunitus.com\/products\/judah1-unconquered\">Judah 1<\/a>, so-called for Isaac\u2019s middle name. The show bears a reference to Romans 8:37, which states, \u201cNay, in all these things we are more than conquerors through him that loved us.\u201d Speaking to <a href=\"https:\/\/www.foxbusiness.com\/sports\/nba-star-jonathan-isaacs-faith-forward-apparel-brand-unitus-launch-latest-activewear-line\"><em>Fox News Digital<\/em><\/a>, Isaac shared the company\u2019s motto. \u201cWe believe Jesus offers our world a better way, and we boldly stand for our faith in Him. Our mission is to inspire and empower people to live in greater unity, freedom, strength, and purpose,\u201d <a href=\"https:\/\/www.foxbusiness.com\/sports\/nba-star-jonathan-isaacs-faith-forward-apparel-brand-unitus-launch-latest-activewear-line\">he said.<\/a> \u201cFrom its inception, it&#8217;s just been a vision of connecting people to Christ and each other\u2026 for it to be a real touchpoint for believers. To have something we are confident in (and) feel great about.\u201d<\/p>\n<p>Isaac shared how getting to wear the shoes while he plays helps him to be a witness. \u201cBeing able to take the word of God with me on the court when I&#8217;m wearing my basketball sneakers, it&#8217;s the same thing\u2026 it&#8217;s for me internally and at the same time, I get to use it as a witness in front of everybody else. It&#8217;s just a medium to do that.\u201d With the brand\u2019s new active wear coming out, that ability to express one\u2019s faith is expanding, said Isaac. \u201cAnd every shoe has a visible Bible verse on the outside, and that&#8217;s how it started. And it went from that\u2026 to an entire brand set around that same sentiment of being able to take the word of God with you everywhere you go.\u201d He told <em>Outkick<\/em> that he hoped that mobility of open faith would help form a community. \u201cWhat&#8217;s great is that, in the Christian world, there already is a community, right? There&#8217;s a huge community of believers, and this, for me, at least, is a way to create touchpoints between them,\u201d he said. \u201cAnd so with the name \u2018Unitus,\u2019 it&#8217;s all about being able to connect to each other and stay connected to Christ.\u201d Isaac\u2019s ambitions don\u2019t stop at just basketball apparel either. \u201cSo, the dream is to be able to get into every sport you know, to have a foundation in basketball, with the sneakers, but ultimately get to football and baseball and, you know, there&#8217;s Christians everywhere,&#8221; he said. \u201cAnd so to be able to touch every part of society when it comes to sports and athletics, and even everyday clothes as well.\u201d Unitus\u2019s new line will be available for purchase next month.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jonathan Isaac of the Orlando Magic is promoting the next line of activewear from his shoe company, Unitus. Isaac spoke of how his brand came into existence after an injury during 2020 left him unable to play basketball. \u201cBack in 2020, I was signed to Nike and ended up tearing my ACL in the Bubble.&hellip;<\/p>\n","protected":false},"author":516,"featured_media":30392,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fbia_status":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-44948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-television"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NBA&#039;s Jonathan Isaac\u2019s Next Line of Faith-Based Apparel is Coming Out<\/title>\n<meta name=\"description\" content=\"NBA\u2019s Jonathan Isaac expands his faith-based brand Unitus, launching new activewear to help believers carry God\u2019s Word with them.\" \/>\n<meta name=\"robots\" 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