{"id":40719,"date":"2024-10-28T12:17:07","date_gmt":"2024-10-28T16:17:07","guid":{"rendered":"https:\/\/www.beliefnet.com\/columnists\/idolchatter\/?p=40719"},"modified":"2024-10-28T12:17:07","modified_gmt":"2024-10-28T16:17:07","slug":"new-chick-fil-a-app-will-include-shows-podcasts-and-more","status":"publish","type":"post","link":"https:\/\/www.beliefnet.com\/columnists\/idolchatter\/2024\/10\/new-chick-fil-a-app-will-include-shows-podcasts-and-more.html","title":{"rendered":"New Chick-fil-A App Will Include Shows, Podcasts, and More"},"content":{"rendered":"
\"\"<\/a>
Cick-Fil-A<\/figcaption><\/figure>\n

Chick-fil-A has announced its intention to launch its new app November 18. The app will offer up family-friendly shows, podcasts, recipes, games, and even e-books. In the past, the chain has released several shorts on YouTube, with the app meant to expand on those programs. The intention of the app will be to draw more families into the chain\u2019s over 3,000 restaurants, which have marketed themselves as a clean, family-friendly environment. Despite having significantly less restaurants than other big brands, the chain\u2019s sales have kept it in third place, just under recognizable brands like Starbucks and McDonald\u2019s.<\/p>\n

Dustin Britt, Chick-fil-A\u2019s executive director of brand strategy, entertainment and media, said the move comes after finding a connection between mealtimes and family entertainment. \u201cWe\u2019ve been paying attention to some research and conversations we\u2019ve had with families that are our customers, and insights bubbled up that content and games are both adjacent to mealtime. Our belief is, as we add value to their experience, then we\u2019re giving them a reason to want to enjoy more Chick-fil-A with us,\u201d he said<\/a>. For years, visits to Chick-fil-A apps have grown shorter amongst consumers, with more and more shifting to drive-thru and delivery. \u00a0Khalilah Cooper, Chick-fil-A\u2019s vice president of brand strategy, advertising and media, hopes the app will capture more of those consumers. \u201cWe\u2019re looking at this app as a way to have a digital playground for the entire family to enjoy, whether they\u2019re in our restaurants, in the drive-thru, driving to soccer practice or even relaxing at home. We want it to be an extension of our in-restaurant signature hospitality and generosity.\u201d<\/p>\n

Content will be aimed at children 12 and under, with scripted podcasts like \u201cLegends of Evergreen Hills\u201d and \u201cIce Lions,\u201d which tells the true story of Kenyan teenagers who are hoping to start the country\u2019s first ice hockey team. The key to the app is not in earning money through the app itself but using the app as a way to draw more consumers to its brands, functioning like a commercial but in a more organic way. The focus on family-friendly content could offer a big payoff to the company, especially with once-guaranteed family-friendly brands like Disney beginning to lose consumer confidence<\/a> amongst families. CNBC <\/em>also noted that the company is family-owned, rather than being owned by stockholders, who could push back on certain programming. With money to spend too, the company has many options. \u201cI\u2019ll say that we\u2019re exploring a variety of different types of content, and everything right now is a potential opportunity for us,\u201d said Britt. \u201cWe\u2019re going to keep learning and exploring and figuring out what things work.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Chick-fil-A has announced its intention to launch its new app November 18. The app will offer up family-friendly shows, podcasts, recipes, games, and even e-books. In the past, the chain has released several shorts on YouTube, with the app meant to expand on those programs. The intention of the app will be to draw more…<\/p>\n","protected":false},"author":627,"featured_media":40704,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fbia_status":"","footnotes":""},"categories":[7],"tags":[],"class_list":["post-40719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"yoast_head":"\nNew Chick-fil-A App Will Include Shows, Podcasts, and More<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.beliefnet.com\/columnists\/idolchatter\/2024\/10\/new-chick-fil-a-app-will-include-shows-podcasts-and-more.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Chick-fil-A App Will Include Shows, Podcasts, and More\" \/>\n<meta property=\"og:description\" content=\"Chick-fil-A has announced its intention to launch its new app November 18. The app will offer up family-friendly shows, podcasts, recipes, games, and even e-books. In the past, the chain has released several shorts on YouTube, with the app meant to expand on those programs. The intention of the app will be to draw more…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.beliefnet.com\/columnists\/idolchatter\/2024\/10\/new-chick-fil-a-app-will-include-shows-podcasts-and-more.html\" \/>\n<meta property=\"og:site_name\" content=\"Idol Chatter\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-28T16:17:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wp-media.beliefnet.com\/sites\/87\/2024\/10\/chickfila-play-app_credit-Chick-Fil-A.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cecilia Buchanan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"New Chick-fil-A App Will Include Shows, Podcasts, and More","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.beliefnet.com\/columnists\/idolchatter\/2024\/10\/new-chick-fil-a-app-will-include-shows-podcasts-and-more.html","og_locale":"en_US","og_type":"article","og_title":"New Chick-fil-A App Will Include Shows, Podcasts, and More","og_description":"Chick-fil-A has announced its intention to launch its new app November 18. 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