{"id":27416,"date":"2023-08-09T09:33:46","date_gmt":"2023-08-09T13:33:46","guid":{"rendered":"https:\/\/www.beliefnet.com\/columnists\/idolchatter\/?p=27416"},"modified":"2023-08-09T09:33:46","modified_gmt":"2023-08-09T13:33:46","slug":"nba-star-gives-glorifies-jesus-as-he-launches-clothing-line-dedicated-to-faith-and-family","status":"publish","type":"post","link":"https:\/\/www.beliefnet.com\/columnists\/idolchatter\/2023\/08\/nba-star-gives-glorifies-jesus-as-he-launches-clothing-line-dedicated-to-faith-and-family.html","title":{"rendered":"NBA Star Gives Glorifies Jesus as He Launches Clothing Line Dedicated to Faith and Family"},"content":{"rendered":"<figure id=\"attachment_27425\" aria-describedby=\"caption-attachment-27425\" style=\"width: 768px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/wp-media.beliefnet.com\/sites\/87\/2023\/08\/johnathan-isaac-magic-credit-fanatics-view-youtube.png\"><img decoding=\"async\" class=\"size-full wp-image-27425\" src=\"https:\/\/wp-media.beliefnet.com\/sites\/87\/2023\/08\/johnathan-isaac-magic-credit-fanatics-view-youtube.png\" alt=\"johnathan isaac\" width=\"768\" height=\"460\" \/><\/a><figcaption id=\"caption-attachment-27425\" class=\"wp-caption-text\">Fanatics View\/YouTube<\/figcaption><\/figure>\n<p>With Bud Light, Target, and other brands taking the spotlight in the \u201cwoke\u201d culture wars, NBA player Johnathan Isaac has created a new brand to celebrate freedom, faith, and American values. Isaac, who plays for the Orlando Magic, officially launched his UNITUS apparel company during an all-star event in Orlando.<\/p>\n<p>The event featured a performance by Taurean Wells, a fashion show, fireworks, and more. Stars, athletes, journalists, and noted business executives joined in the celebration to launch a brand that hopes to represent \u201ctrue greatness.\u201d Riley Gaines, the former collegiate swimmer vocally opposed to biological men competing in women\u2019s sports, was among those in attendance.<\/p>\n<p>During a Q&amp;A portion of the launch, Isaac said, \u201cI do see this as something that is bigger than me. And so, for that, I have to give glory and honor to Jesus Christ.\u201d He discussed his belief \u201ctrue greatness is found in none other than Jesus Christ\u201d and the importance of not measuring oneself in terms of \u201cworld standards.\u201d Isaac added, \u201cAnd that is what UNITUS is about.\u201d<\/p>\n<p>CBN\u2019s Faithwire previously reported that Isaac\u00a0went viral\u00a0in 2020 for departing from his fellow Orlando teammates and refusing to kneel during the National Anthem or wear Black Lives Matter attire. That decision catapulted him into the headlines and led him to write a book, \u201c<a href=\"https:\/\/www.amazon.com\/Why-I-Stand-Jonathan-Isaac\/dp\/1956007067\">Why I Stand<\/a>.\u201d Now, Isaac is putting that energy into a brand he believes will strengthen Christians, conservatives, and those looking to invest in clothing representing their values.<\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/Ub_VG8sj2nI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>He previously told CBN\u2019s Faithwire, \u201cUNITUS is desperately needed today because more and more brands in the sports and leisure wear space are abandoning the consumers\u2019 desire for them to be impartial on matters of culture, spirituality, and politics. Many brands have overtly endorsed harmful and divisive ideologies that have left consumers looking for alternatives.\u201d<\/p>\n<p>He said there\u2019s a profound need for a \u201chopeful brand bolstered by values of faith in Christ, American freedom, and family-building.\u201d Isaac believes UNITUS will provide products consumers will feel good about both inside and out, a rarity in today\u2019s marketplace, as he argues some brands have taken to undermining or even attacking conservative and Christian values.<\/p>\n<p>The NBA player believes it\u2019s important to use his freedom to create an alternative and hopes to sign athletes from across various sports to don his merchandise. UNITUS makes T-shirts, sweats, shorts, sneakers, and other athletic apparel. In the end, Isaac wants to\u00a0create a \u201creal infrastructure of people\u201d\u00a0across the spectrum who want to \u201cgive their money to a company they know is going to work toward bolstering their values.\u201d<\/p>\n<p>And with cultural trends continuing to become more chaotic, Isaac believes people must decide to live out their faith values fully.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With Bud Light, Target, and other brands taking the spotlight in the \u201cwoke\u201d culture wars, NBA player Johnathan Isaac has created a new brand to celebrate freedom, faith, and American values. Isaac, who plays for the Orlando Magic, officially launched his UNITUS apparel company during an all-star event in Orlando. The event featured a performance&hellip;<\/p>\n","protected":false},"author":657,"featured_media":27425,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fbia_status":"","footnotes":""},"categories":[3630,6,7,3388],"tags":[5726,4694],"class_list":["post-27416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-athletes","category-celebrities","category-entertainment","category-faith-based","tag-clothing-line","tag-nba-star"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NBA Star Gives Glorifies Jesus as He Launches Clothing Line Dedicated to Faith and Family<\/title>\n<meta name=\"description\" content=\"NBA player Johnathan Isaac recently launched a clothing line that he says is dedicated to faith, freedom, and family, giving Jesus the glory.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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