{"id":1522,"date":"2007-12-05T14:00:37","date_gmt":"2007-12-05T14:00:37","guid":{"rendered":"http:\/\/blog.beliefnet.com\/idolchatter\/2007\/12\/italian-priest-bans-red-bull-a.html"},"modified":"2007-12-05T14:00:37","modified_gmt":"2007-12-05T14:00:37","slug":"italian-priest-bans-red-bull-a","status":"publish","type":"post","link":"https:\/\/www.beliefnet.com\/columnists\/idolchatter\/2007\/12\/italian-priest-bans-red-bull-a.html","title":{"rendered":"Italian Priest Bans Red Bull Ad Featuring Fourth Wise Man"},"content":{"rendered":"<p>Wait a minute&#8230;the <em>fourth <\/em>wise man? I may be Jewish, but I&#8217;m pretty sure (mostly from Monty Python&#8217;s &#8220;Life of Brian&#8221;, and more recently from &#8220;The Nativity&#8221;) that the account of the magi visiting baby Jesus only has three wise men.But in a recent advertisement for energy drink Red Bull, the fourth wise man was present, and drinking a can of Red Bull of course. And there&#8217;s nothing like &#8220;sacred family sacrilege&#8221; to make Italian priests mad.<a href=\"http:\/\/today.reuters.com\/news\/articlenews.aspx?type=oddlyEnoughNews&#038;storyid=2007-12-04T131441Z_01_N04479287_RTRUKOC_0_US-PRIEST-ADVERT.xml\" target=\"_new\">According to Reuters<\/a>, Father Marco Damanti, from Sicily, has persuaded soft drinks company Red Bull to withdraw an advertisement setting its product in a nativity scene on the grounds it is disrespectful to Christianity and denounced the commercial as &#8220;a blasphemous act.&#8221; <!--more--><\/p>\n<blockquote><p>The advert depicted four wise men, instead of three, visiting Mary and the Baby Jesus in Bethlehem. The fourth wise man bore a can of the soft drink. &#8220;The image of the sacred family has been represented in a sacrilegious way,&#8221; Father Damanti told Corriere della Sera. &#8220;Whatever the ironic intentions of Red Bull, the advert pokes fun at the nativity, and at Christian sensitivity.&#8221; The priest also objected to the company&#8217;s slogan, &#8220;Red Bull gives you wings,&#8221; said by angels in the animated advert.<\/p><\/blockquote>\n<p>Sacrilegious? Or sacrilicious? You be the judge.<object width=\"425\" height=\"355\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/X3bRFIinbwg&#038;rel=1\"><\/param><param name=\"wmode\" value=\"transparent\"><\/param><embed src=\"http:\/\/www.youtube.com\/v\/X3bRFIinbwg&#038;rel=1\" type=\"application\/x-shockwave-flash\" wmode=\"transparent\" width=\"425\" height=\"355\"><\/embed><\/object><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wait a minute&#8230;the fourth wise man? I may be Jewish, but I&#8217;m pretty sure (mostly from Monty Python&#8217;s &#8220;Life of Brian&#8221;, and more recently from &#8220;The Nativity&#8221;) that the account of the magi visiting baby Jesus only has three wise men.But in a recent advertisement for energy drink Red Bull, the fourth wise man was&hellip;<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fbia_status":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-1522","post","type-post","status-publish","format-standard","hentry","category-pop-culture"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Italian Priest Bans Red Bull Ad Featuring Fourth Wise Man<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.beliefnet.com\/columnists\/idolchatter\/2007\/12\/italian-priest-bans-red-bull-a.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Italian Priest Bans Red Bull Ad Featuring Fourth Wise Man\" \/>\n<meta property=\"og:description\" content=\"Wait a minute&#8230;the fourth wise man? I may be Jewish, but I&#8217;m pretty sure (mostly from Monty Python&#8217;s &#8220;Life of Brian&#8221;, and more recently from &#8220;The Nativity&#8221;) that the account of the magi visiting baby Jesus only has three wise men.But in a recent advertisement for energy drink Red Bull, the fourth wise man was&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.beliefnet.com\/columnists\/idolchatter\/2007\/12\/italian-priest-bans-red-bull-a.html\" \/>\n<meta property=\"og:site_name\" content=\"Idol Chatter\" \/>\n<meta property=\"article:published_time\" content=\"2007-12-05T14:00:37+00:00\" \/>\n<meta name=\"author\" content=\"Esther Kustanowitz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Italian Priest Bans Red Bull Ad Featuring Fourth Wise Man","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.beliefnet.com\/columnists\/idolchatter\/2007\/12\/italian-priest-bans-red-bull-a.html","og_locale":"en_US","og_type":"article","og_title":"Italian Priest Bans Red Bull Ad Featuring Fourth Wise Man","og_description":"Wait a minute&#8230;the fourth wise man? I may be Jewish, but I&#8217;m pretty sure (mostly from Monty Python&#8217;s &#8220;Life of Brian&#8221;, and more recently from &#8220;The Nativity&#8221;) that the account of the magi visiting baby Jesus only has three wise men.But in a recent advertisement for energy drink Red Bull, the fourth wise man was&hellip;","og_url":"https:\/\/www.beliefnet.com\/columnists\/idolchatter\/2007\/12\/italian-priest-bans-red-bull-a.html","og_site_name":"Idol Chatter","article_published_time":"2007-12-05T14:00:37+00:00","author":"Esther Kustanowitz","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.beliefnet.com\/columnists\/idolchatter\/2007\/12\/italian-priest-bans-red-bull-a.html","url":"https:\/\/www.beliefnet.com\/columnists\/idolchatter\/2007\/12\/italian-priest-bans-red-bull-a.html","name":"Italian Priest Bans Red Bull Ad Featuring Fourth Wise Man","isPartOf":{"@id":"https:\/\/www.beliefnet.com\/columnists\/idolchatter\/#website"},"datePublished":"2007-12-05T14:00:37+00:00","dateModified":"2007-12-05T14:00:37+00:00","author":{"@id":"https:\/\/www.beliefnet.com\/columnists\/idolchatter\/#\/schema\/person\/fcb22915d0c12856ef1a8541aadbf3a8"},"breadcrumb":{"@id":"https:\/\/www.beliefnet.com\/columnists\/idolchatter\/2007\/12\/italian-priest-bans-red-bull-a.html#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.beliefnet.com\/columnists\/idolchatter\/2007\/12\/italian-priest-bans-red-bull-a.html"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.beliefnet.com\/columnists\/idolchatter\/2007\/12\/italian-priest-bans-red-bull-a.html#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.beliefnet.com\/columnists\/idolchatter"},{"@type":"ListItem","position":2,"name":"Italian Priest Bans Red Bull Ad Featuring Fourth Wise Man"}]},{"@type":"WebSite","@id":"https:\/\/www.beliefnet.com\/columnists\/idolchatter\/#website","url":"https:\/\/www.beliefnet.com\/columnists\/idolchatter\/","name":"Idol Chatter","description":"Beliefnet Entertainment blog, TV blog, Movie blog, Religion in entertainment blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.beliefnet.com\/columnists\/idolchatter\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.beliefnet.com\/columnists\/idolchatter\/#\/schema\/person\/fcb22915d0c12856ef1a8541aadbf3a8","name":"Esther Kustanowitz","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.beliefnet.com\/columnists\/idolchatter\/#\/schema\/person\/image\/","url":"https:\/\/www.beliefnet.com\/columnists\/idolchatter\/wp-content\/wphb-cache\/gravatar\/db5\/db5e38b5fe16a4bf4c9c481909dc528ax96.jpg","contentUrl":"https:\/\/www.beliefnet.com\/columnists\/idolchatter\/wp-content\/wphb-cache\/gravatar\/db5\/db5e38b5fe16a4bf4c9c481909dc528ax96.jpg","caption":"Esther Kustanowitz"},"url":"https:\/\/www.beliefnet.com\/columnists\/idolchatter\/author\/ekustanowitz"}]}},"_links":{"self":[{"href":"https:\/\/www.beliefnet.com\/columnists\/idolchatter\/wp-json\/wp\/v2\/posts\/1522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.beliefnet.com\/columnists\/idolchatter\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.beliefnet.com\/columnists\/idolchatter\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.beliefnet.com\/columnists\/idolchatter\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/www.beliefnet.com\/columnists\/idolchatter\/wp-json\/wp\/v2\/comments?post=1522"}],"version-history":[{"count":0,"href":"https:\/\/www.beliefnet.com\/columnists\/idolchatter\/wp-json\/wp\/v2\/posts\/1522\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.beliefnet.com\/columnists\/idolchatter\/wp-json\/wp\/v2\/media?parent=1522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.beliefnet.com\/columnists\/idolchatter\/wp-json\/wp\/v2\/categories?post=1522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.beliefnet.com\/columnists\/idolchatter\/wp-json\/wp\/v2\/tags?post=1522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}