{"id":1101,"date":"2007-06-21T15:26:28","date_gmt":"2007-06-21T15:26:28","guid":{"rendered":"http:\/\/blog.beliefnet.com\/idolchatter\/2007\/06\/a-match-made-in-heaven.html"},"modified":"2007-06-21T15:26:28","modified_gmt":"2007-06-21T15:26:28","slug":"a-match-made-in-heaven","status":"publish","type":"post","link":"https:\/\/www.beliefnet.com\/columnists\/idolchatter\/2007\/06\/a-match-made-in-heaven.html","title":{"rendered":"VeggieTales Gets on the ‘Evan Almighty’ Bandwagon"},"content":{"rendered":"

\"vt_pirates_idol.jpg\"When Hollywood releases a faith-based movie these days, the marketing plan is sure to include sermon outlines, church-basement screenings and other come-ons for evangelicals. But at this weekend’s debut of “Evan Almighty<\/a>,” evangelicals will be buddying up to the mainstream. Showings of “Evan” will be preceded by a trailer for “The Pirates Who Don’t Do Anything,” the new movie from Big Idea<\/a>, the company that brings you the humorously but authentically Christian VeggieTales cartoon series.
\nBig Idea no doubt hopes the juxtaposition will disarm audiences’ suspicions of Christian-produced entertainment as preachy or dull. If you can swallow a modern-day Noah story, what’s not to like about a twisted Bible-based tale starring talking vegetables?
\nThe biggest winner yet may be the producers of “Evan.” Universal was already out there with a feel-good moral marketing campaign called “Ark Almighty<\/a>,” and evangelicals already favor “Evan” director Tom Shadyac, an unabashed Catholic<\/a>. But the “Pirates” trailer is tantamount to an endorsement from VeggieTales’ producers, whose trust rating in the evangelical world couldn\u2019t be higher. You couldn’t get better word-of-mouth in a month of Sundays.<\/p>\n","protected":false},"excerpt":{"rendered":"

When Hollywood releases a faith-based movie these days, the marketing plan is sure to include sermon outlines, church-basement screenings and other come-ons for evangelicals. But at this weekend’s debut of “Evan Almighty,” evangelicals will be buddying up to the mainstream. Showings of “Evan” will be preceded by a trailer for “The Pirates Who Don’t Do…<\/p>\n","protected":false},"author":110,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fbia_status":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-1101","post","type-post","status-publish","format-standard","hentry","category-movies"],"yoast_head":"\nVeggieTales Gets on the 'Evan Almighty' Bandwagon<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.beliefnet.com\/columnists\/idolchatter\/2007\/06\/a-match-made-in-heaven.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VeggieTales Gets on the 'Evan Almighty' Bandwagon\" \/>\n<meta property=\"og:description\" content=\"When Hollywood releases a faith-based movie these days, the marketing plan is sure to include sermon outlines, church-basement screenings and other come-ons for evangelicals. But at this weekend’s debut of “Evan Almighty,” evangelicals will be buddying up to the mainstream. 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