{"id":1016,"date":"2007-05-14T12:59:00","date_gmt":"2007-05-14T12:59:00","guid":{"rendered":"http:\/\/blog.beliefnet.com\/idolchatter\/2007\/05\/spider-man-3-why-so-dark.html"},"modified":"2007-05-14T12:59:00","modified_gmt":"2007-05-14T12:59:00","slug":"spider-man-3-why-so-dark","status":"publish","type":"post","link":"https:\/\/www.beliefnet.com\/columnists\/idolchatter\/2007\/05\/spider-man-3-why-so-dark.html","title":{"rendered":"&#8216;Spider-Man 3&#8217;: Why So Dark?"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/media.beliefnet.com\/imgs\/tout\/story\/spide_idol.jpg\" align=\"right\" border=\"0\" \/>Spider-Man 3&#8243; took a huge fall this past weekend. Sure, it took in $60 million, but that was a <a href=\"http:\/\/movies.aol.com\/news\/articles\/summermovies\/_a\/spidey-hangs-tough-with-60-million\/20070514081409990001\" target=\"_new\">60 percent drop-off<\/a> from its opening weekend, which meant the hype and marketing worked great but the movie itself didn\u2019t go over as well. Why is that?<\/p>\n<p>I think the question lies in that great line from &#8220;As Good As It Gets, when Jack Nicholson&#8217;s Melvin Udall says to Helen Hunt&#8217;s Carol Connelly, &#8220;Why the dark?&#8221; after a particularly rough night with her son. I want to ask the same question of filmmakers, who tend to move to the dark side when making sequels even though history shows it doesn&#8217;t always work.<\/p>\n<p>&#8220;Spider-Man 3&#8221; is dark. It has three evil characters, not to mention Spidey and his dark side. Apparently that&#8217;s too many bad guys for audiences, and this has happened to blockbuster franchises before.<\/p>\n<p>I first remember the phenomenon when &#8220;Indiana Jones &amp; the Temple of Doom&#8221; came out, prompting the eventual addition of PG-13 to the rating system. The good guy hero character from the first Indy now found himself in a setting of bugs, animal parts, and child slaves that didn&#8217;t go over well. &#8220;Indiana Jones &amp; the Last Crusade&#8221; saved the franchise and left us all with good feelings.<\/p>\n<p>Another example is &#8220;Back to the Future 2.&#8221; The good kid and the good doc ended up in a dismal future and an even more menacing present (or was it past?) when they returned to find a world of Biff, gambling, alcohol, drugs, and lots and lots of anger. It didn&#8217;t feel good to audiences, who were cool to respond to the third and last film. The ultimate good v. evil franchise was, of course, &#8220;Star Wars,&#8221; but &#8220;The Empire Strikes Back&#8221; showed you could make a good movie about the forces of evil that didn&#8217;t make people feel dark &#8216;n icky after watching it. The &#8220;Lethal Weapon,&#8221; &#8220;James Bond,&#8221; &#8220;Die Hard&#8221; and &#8220;Star Trek&#8221; series also managed this feat, though not doing quite so well at the box office.<\/p>\n<p>Almost every religion has its versions of light and darkness; the Bible is very clear about the presence of good and evil in our world. It&#8217;s a spiritual truth that faith-based people don&#8217;t want to ignore, but apparently we also don&#8217;t want it jumping too far off the screen at us. Spidey 4 may be lighter and brighter, but audiences will probably give it a weekend or two before shelling over the bucks to find out.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spider-Man 3&#8243; took a huge fall this past weekend. Sure, it took in $60 million, but that was a 60 percent drop-off from its opening weekend, which meant the hype and marketing worked great but the movie itself didn\u2019t go over as well. Why is that? I think the question lies in that great line&hellip;<\/p>\n","protected":false},"author":104,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fbia_status":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-1016","post","type-post","status-publish","format-standard","hentry","category-movies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&#039;Spider-Man 3&#039;: Why So Dark?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.beliefnet.com\/columnists\/idolchatter\/2007\/05\/spider-man-3-why-so-dark.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&#039;Spider-Man 3&#039;: Why So Dark?\" \/>\n<meta property=\"og:description\" content=\"Spider-Man 3&#8243; took a huge fall this past weekend. Sure, it took in $60 million, but that was a 60 percent drop-off from its opening weekend, which meant the hype and marketing worked great but the movie itself didn\u2019t go over as well. Why is that? I think the question lies in that great line&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.beliefnet.com\/columnists\/idolchatter\/2007\/05\/spider-man-3-why-so-dark.html\" \/>\n<meta property=\"og:site_name\" content=\"Idol Chatter\" \/>\n<meta property=\"article:published_time\" content=\"2007-05-14T12:59:00+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.beliefnet.com\/imgs\/tout\/story\/spide_idol.jpg\" \/>\n<meta name=\"author\" content=\"Douglas Howe\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"'Spider-Man 3': Why So Dark?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.beliefnet.com\/columnists\/idolchatter\/2007\/05\/spider-man-3-why-so-dark.html","og_locale":"en_US","og_type":"article","og_title":"'Spider-Man 3': Why So Dark?","og_description":"Spider-Man 3&#8243; took a huge fall this past weekend. Sure, it took in $60 million, but that was a 60 percent drop-off from its opening weekend, which meant the hype and marketing worked great but the movie itself didn\u2019t go over as well. Why is that? I think the question lies in that great line&hellip;","og_url":"https:\/\/www.beliefnet.com\/columnists\/idolchatter\/2007\/05\/spider-man-3-why-so-dark.html","og_site_name":"Idol Chatter","article_published_time":"2007-05-14T12:59:00+00:00","og_image":[{"url":"http:\/\/www.beliefnet.com\/imgs\/tout\/story\/spide_idol.jpg"}],"author":"Douglas Howe","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.beliefnet.com\/columnists\/idolchatter\/2007\/05\/spider-man-3-why-so-dark.html","url":"https:\/\/www.beliefnet.com\/columnists\/idolchatter\/2007\/05\/spider-man-3-why-so-dark.html","name":"'Spider-Man 3': Why So Dark?","isPartOf":{"@id":"https:\/\/www.beliefnet.com\/columnists\/idolchatter\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.beliefnet.com\/columnists\/idolchatter\/2007\/05\/spider-man-3-why-so-dark.html#primaryimage"},"image":{"@id":"https:\/\/www.beliefnet.com\/columnists\/idolchatter\/2007\/05\/spider-man-3-why-so-dark.html#primaryimage"},"thumbnailUrl":"http:\/\/www.beliefnet.com\/imgs\/tout\/story\/spide_idol.jpg","datePublished":"2007-05-14T12:59:00+00:00","dateModified":"2007-05-14T12:59:00+00:00","author":{"@id":"https:\/\/www.beliefnet.com\/columnists\/idolchatter\/#\/schema\/person\/a05dabea7186e9c2898a41a6713aa98a"},"breadcrumb":{"@id":"https:\/\/www.beliefnet.com\/columnists\/idolchatter\/2007\/05\/spider-man-3-why-so-dark.html#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.beliefnet.com\/columnists\/idolchatter\/2007\/05\/spider-man-3-why-so-dark.html"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.beliefnet.com\/columnists\/idolchatter\/2007\/05\/spider-man-3-why-so-dark.html#primaryimage","url":"http:\/\/www.beliefnet.com\/imgs\/tout\/story\/spide_idol.jpg","contentUrl":"http:\/\/www.beliefnet.com\/imgs\/tout\/story\/spide_idol.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.beliefnet.com\/columnists\/idolchatter\/2007\/05\/spider-man-3-why-so-dark.html#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.beliefnet.com\/columnists\/idolchatter"},{"@type":"ListItem","position":2,"name":"&#8216;Spider-Man 3&#8217;: Why So Dark?"}]},{"@type":"WebSite","@id":"https:\/\/www.beliefnet.com\/columnists\/idolchatter\/#website","url":"https:\/\/www.beliefnet.com\/columnists\/idolchatter\/","name":"Idol Chatter","description":"Beliefnet Entertainment blog, TV blog, Movie blog, Religion in entertainment blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.beliefnet.com\/columnists\/idolchatter\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.beliefnet.com\/columnists\/idolchatter\/#\/schema\/person\/a05dabea7186e9c2898a41a6713aa98a","name":"Douglas Howe","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.beliefnet.com\/columnists\/idolchatter\/#\/schema\/person\/image\/","url":"https:\/\/www.beliefnet.com\/columnists\/idolchatter\/wp-content\/wphb-cache\/gravatar\/7e3\/7e32c99b36f419c4c074635d65150806x96.jpg","contentUrl":"https:\/\/www.beliefnet.com\/columnists\/idolchatter\/wp-content\/wphb-cache\/gravatar\/7e3\/7e32c99b36f419c4c074635d65150806x96.jpg","caption":"Douglas Howe"},"url":"https:\/\/www.beliefnet.com\/columnists\/idolchatter\/author\/dhowe"}]}},"_links":{"self":[{"href":"https:\/\/www.beliefnet.com\/columnists\/idolchatter\/wp-json\/wp\/v2\/posts\/1016","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.beliefnet.com\/columnists\/idolchatter\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.beliefnet.com\/columnists\/idolchatter\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.beliefnet.com\/columnists\/idolchatter\/wp-json\/wp\/v2\/users\/104"}],"replies":[{"embeddable":true,"href":"https:\/\/www.beliefnet.com\/columnists\/idolchatter\/wp-json\/wp\/v2\/comments?post=1016"}],"version-history":[{"count":0,"href":"https:\/\/www.beliefnet.com\/columnists\/idolchatter\/wp-json\/wp\/v2\/posts\/1016\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.beliefnet.com\/columnists\/idolchatter\/wp-json\/wp\/v2\/media?parent=1016"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.beliefnet.com\/columnists\/idolchatter\/wp-json\/wp\/v2\/categories?post=1016"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.beliefnet.com\/columnists\/idolchatter\/wp-json\/wp\/v2\/tags?post=1016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}