{"id":378,"date":"2011-11-04T06:00:19","date_gmt":"2011-11-04T06:00:19","guid":{"rendered":"http:\/\/blog.beliefnet.com\/fromthemasters\/?p=378"},"modified":"2011-10-28T19:20:57","modified_gmt":"2011-10-28T19:20:57","slug":"finish-strong","status":"publish","type":"post","link":"https:\/\/www.beliefnet.com\/columnists\/fromthemasters\/2011\/11\/finish-strong.html","title":{"rendered":"Finish Strong"},"content":{"rendered":"

\"\"<\/a>The Story behind Finish Strong<\/a>,
\nby Dan Green<\/h4>\n

It was 1995 when I discovered a better way of thinking – to strive to Finish Strong in everything I chose to do.<\/strong> By adopting the Finish Strong mindset, I created a personal platform for achievement and established my own level of personal accountability.\u00a0 In the years that followed, I leaned on my commitment to Finish Strong and was blessed with success in many areas of my life.\u00a0 This was such a breakthrough for me that I believed others could benefit from being exposed to and ultimately adopting a “Finish Strong attitude.”<\/strong><\/p>\n

So in 1996 I filed for and received a trademark on the words “Finish Strong” with the vision of creating a global brand that would inspire millions of people to higher levels of performance.<\/p>\n

My life has never been the same since.<\/strong>\u00a0 For 15 years, Finish Strong has been a driving force in my life – professionally, personally<\/strong> and spiritually<\/strong>.\u00a0 I started a business in an attempt to create products and services around Finish Strong – with nominal success.\u00a0 However, the real “game changer” for Finish Strong<\/strong> came in 2004, when through a twist of fate, I met Mac Anderson. \u00a0I was a huge fan of Mac’s company, Successories, and he became a mentor to me in helping to make some critical decisions about the Finish Strong product line.<\/p>\n

Then, in the fall of 2005 Mac launched Simple Truths and shortly thereafter gave me the opportunity to join him as a partner and manager of sales and marketing.\u00a0 He also believed that a Finish Strong gift book would be a great addition to the Simple Truths line.\u00a0 I was excited and couldn’t imagine a better platform to launch the Finish Strong message.\u00a0 Also, at that time, the Finish Strong apparel company had hit a crossroad.\u00a0 We had invested heavily in developing and manufacturing our own sports apparel line, and it became evident that without substantial funding, we would not be able to expand.\u00a0 I like to say that God’s timing is never early and never late. So, as I wound down the apparel business, I got involved with Simple Truths.<\/p>\n

My first year with Simple Truths was extremely busy, building the infrastructure for the company and as a result, I didn’t have much time to write the book.\u00a0 But in 2007, Mac and I finalized the concept for the book, and I began writing it.\u00a0 Finish Strong: <\/strong>Amazing Stories of Courage and Inspiration<\/em> was published in May of 2008, and I am humbled to say that it has been one of our top selling titles since.\u00a0 The book has been used by corporations, individuals, schools<\/strong> and professional sports teams<\/strong> to inspire peak performance.<\/p>\n

Of course, our biggest claim to fame is Finish Strong’s<\/strong> “current connection” with the Super Bowl champion, New Orleans Saints.\u00a0 In the spring of 2009, Drew Brees, the quarterback for the team, purchased copies for every member of the team.\u00a0 Finish Strong became their battle cry<\/strong>.\u00a0 After going 13-0 they finished the year losing their last three games;\u00a0 not exactly finishing strong.\u00a0 However, it was a much different story in the playoffs.\u00a0 Riding a wave of emotion and the finish strong mantra, they marched their way to victory in Superbowl 44<\/strong>.\u00a0 The first time in their 41 year history that they made it to the big game and I’m proud that we played a small role in their success.<\/p>\n

So the next time you find yourself in a challenging position remember:\u00a0 It’s not what happens to you that matters, what matters most is how you choose to respond.<\/strong>\u00a0 Always choose to Finish Strong!<\/p>\n

– Dan Green<\/p>\n

To learn more or to look inside of this great book, please click here! <\/em><\/strong><\/a><\/p>\n

Reprinted by permission of Simple Truths (c) 2011. In order to protect the rights of the copyright holder, no portion of this publication may be reproduced without prior written consent. All rights reserved.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

The Story behind Finish Strong, by Dan Green It was 1995 when I discovered a better way of thinking – to strive to Finish Strong in everything I chose to do. By adopting the Finish Strong mindset, I created a personal platform for achievement and established my own level of personal accountability.\u00a0 In the years…<\/p>\n","protected":false},"author":96,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,16],"tags":[],"class_list":["post-378","post","type-post","status-publish","format-standard","hentry","category-books","category-life-advice"],"yoast_head":"\nFinish Strong - From the Masters<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.beliefnet.com\/columnists\/fromthemasters\/2011\/11\/finish-strong.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Finish Strong - From the Masters\" \/>\n<meta property=\"og:description\" content=\"The Story behind Finish Strong, by Dan Green It was 1995 when I discovered a better way of thinking – to strive to Finish Strong in everything I chose to do. 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