{"id":344,"date":"2011-10-28T06:00:39","date_gmt":"2011-10-28T06:00:39","guid":{"rendered":"http:\/\/blog.beliefnet.com\/fromthemasters\/?p=344"},"modified":"2011-10-25T17:15:05","modified_gmt":"2011-10-25T17:15:05","slug":"212-the-extra-degree","status":"publish","type":"post","link":"https:\/\/www.beliefnet.com\/columnists\/fromthemasters\/2011\/10\/212-the-extra-degree.html","title":{"rendered":"212 The Extra Degree"},"content":{"rendered":"<p><strong><a href=\"http:\/\/store.inspiredfaith.com\/212-the-extra-degree-with-free-dvd-p346.aspx\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-345\" title=\"212 book\" src=\"https:\/\/wp-media.beliefnet.com\/sites\/294\/2011\/10\/212-book1.jpg\" alt=\"\" width=\"139\" height=\"162\" \/><\/a>The foll<\/strong><strong>owing is from <em><a href=\"http:\/\/store.inspiredfaith.com\/212-the-extra-degree-with-free-dvd-p346.aspx\">212 The Extra Degree<\/a>\u00a0 <\/em>by Mac Anderson and Sam Parker<\/strong><\/p>\n<p><strong><\/strong>So many times, in business and in life, it&#8217;s that one extra degree of effort that separates the good from the great.<\/p>\n<p>What I love about the 212\u00b0 idea is that you can use it to fit your own needs. It may be 212\u00b0 service that you&#8217;d like to reinforce, or 212\u00b0 attitude, leadership, or quality. Or maybe, you&#8217;ll choose to build your entire culture around the 212\u00b0 concept&#8230;to differentiate you from your competition.<\/p>\n<p><strong><\/strong><strong title=\"Goals\"><\/strong>The real beauty of 212\u00b0 is the simplicity of the idea. Once explained&#8230;everybody gets it. And once you get it&#8230;it&#8217;s hard to forget!<\/p>\n<p>The 212\u00b0 concept is one of the most powerful communication ideas that I have experienced in my 30 years as an entrepreneur.<\/p>\n<p>A few years ago, Sam Parker and I wrote the gift book titled <em><strong>212\u00b0: The Extra Degree<\/strong><\/em>.<\/p>\n<p>It has been successful beyond my wildest dreams!<\/p>\n<p>If you&#8217;re not familiar, here&#8217;s the idea:<\/p>\n<p><strong>At 211 degrees&#8230;water is hot.<\/strong><strong><br \/>\n<strong>At 212 degrees&#8230;it boils.<\/strong><br \/>\n<strong>And with boiling water, comes steam.<\/strong><br \/>\n<strong>And steam can power a locomotive.<\/strong><br \/>\n<strong>And, it&#8217;s that one extra degree that&#8230;<\/strong><br \/>\n<strong>Makes all the difference.<\/strong><\/strong><\/p>\n<p>All the Best,<\/p>\n<p>Mac Anderson<\/p>\n<p><a href=\"http:\/\/store.inspiredfaith.com\/212-the-extra-degree-with-free-dvd-p346.aspx\"><strong><em>To learn how the 212 approach to life will impact your business and your life,\u00a0 please click here.\u00a0 &#8220;212 The Extra Degree with Free DVD&#8221; can be found in the Inspired Faith Gift Store from Beliefnet.<\/em><\/strong><\/a><\/p>\n<p><em>Reprinted by permission of Simple Truths (c) 2011. In order to protect the rights of the copyright holder, no portion of this publication may be reproduced without prior written consent. All rights reserved.<\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The following is from 212 The Extra Degree\u00a0 by Mac Anderson and Sam Parker So many times, in business and in life, it&#8217;s that one extra degree of effort that separates the good from the great. What I love about the 212\u00b0 idea is that you can use it to fit your own needs. It&hellip;<\/p>\n","protected":false},"author":96,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,16,1],"tags":[],"class_list":["post-344","post","type-post","status-publish","format-standard","hentry","category-books","category-life-advice","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>212 The Extra Degree - From the Masters<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.beliefnet.com\/columnists\/fromthemasters\/2011\/10\/212-the-extra-degree.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"212 The Extra Degree - From the Masters\" \/>\n<meta property=\"og:description\" content=\"The following is from 212 The Extra Degree\u00a0 by Mac Anderson and Sam Parker So many times, in business and in life, it&#8217;s that one extra degree of effort that separates the good from the great. 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What I love about the 212\u00b0 idea is that you can use it to fit your own needs. 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