{"id":894,"date":"2010-01-29T12:00:46","date_gmt":"2010-01-29T12:00:46","guid":{"rendered":"http:\/\/blog.beliefnet.com\/freshliving\/2010\/01\/ipad-for-men-only.html"},"modified":"2010-01-29T12:00:46","modified_gmt":"2010-01-29T12:00:46","slug":"ipad-for-men-only","status":"publish","type":"post","link":"https:\/\/www.beliefnet.com\/columnists\/freshliving\/2010\/01\/ipad-for-men-only.html","title":{"rendered":"iPad: For Men Only?"},"content":{"rendered":"

I became a Mac convert a couple of years ago when I replaced my spyware-laden PC with a big, shiny, clean iMac.  So I watched with some interest this promo video<\/a> for the new iPad, sort of in a curious, what’s-new-and-exciting-here kind of way.<\/p>\n

Something bothered me about the vid, though, and it wasn’t until the second viewing that I put my finger on it: the video was all men.  Every Apple employee who had worked on the product….male.  Every hand that was shown demonstrating the iPad’s bells and whistles….male.  Every torso shown relaxing with a movie or an email or a calendar….male. <\/p>\n

Well, ok, not every<\/i> one.  As the screenshot below shows, the bosom of a woman does make a brief appearance in one of the torso-relaxing shots, as she’s being shown the iPad by….a man.<\/p>\n

I know there’s lots of snickering going on about the iPad’s name being reminiscent of menstrual hygeine (did you hear Stephen Colbert’s<\/a> line last night about the iPad’s alternate name: the TamPod?).  But come on – is anyone else as annoyed as I am that the hot new technology is–in the year 2010–being marketed as fun, smart, hip, and cutting-edge….and made by and for men?<\/p>\n

Click here to watch the full video.<\/a><\/p>\n

What am I missing here? <\/p>\n

\"Picture<\/a><\/span><\/p>\n

Like what you see? <\/strong>Click here to subscribe<\/strong><\/font><\/a> and get Fresh Living in your in-box every day!<\/strong> <\/p>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

I became a Mac convert a couple of years ago when I replaced my spyware-laden PC with a big, shiny, clean iMac.  So I watched with some interest this promo video for the new iPad, sort of in a curious, what’s-new-and-exciting-here kind of way. Something bothered me about the vid, though, and it wasn’t until…<\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,4],"tags":[],"class_list":["post-894","post","type-post","status-publish","format-standard","hentry","category-by-holly-lebowitz-rossi","category-current-events"],"yoast_head":"\niPad: For Men Only? - Fresh Living<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.beliefnet.com\/columnists\/freshliving\/2010\/01\/ipad-for-men-only.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"iPad: For Men Only? - Fresh Living\" \/>\n<meta property=\"og:description\" content=\"I became a Mac convert a couple of years ago when I replaced my spyware-laden PC with a big, shiny, clean iMac.  So I watched with some interest this promo video for the new iPad, sort of in a curious, what’s-new-and-exciting-here kind of way. 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A graduate of Cornell University and Harvard Divinity School, she has more than a decade of experience writing about religion and spirituality for Newsweek, The Washington Post, Spa Finder, Sojourners, Search, and many other publications. Her commentaries have also been heard on NPR\u00e2\u20ac\u2122s \u00e2\u20ac\u0153All Things Considered.\" When not at her desk, you can find her baking, in her garden, or rockin' out in water aerobics class. She lives in Arlington, Mass. Visit http:\/\/www.hollyrossi.com for more.","url":"https:\/\/www.beliefnet.com\/columnists\/freshliving\/author\/hrossi"}]}},"_links":{"self":[{"href":"https:\/\/www.beliefnet.com\/columnists\/freshliving\/wp-json\/wp\/v2\/posts\/894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.beliefnet.com\/columnists\/freshliving\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.beliefnet.com\/columnists\/freshliving\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.beliefnet.com\/columnists\/freshliving\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.beliefnet.com\/columnists\/freshliving\/wp-json\/wp\/v2\/comments?post=894"}],"version-history":[{"count":0,"href":"https:\/\/www.beliefnet.com\/columnists\/freshliving\/wp-json\/wp\/v2\/posts\/894\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.beliefnet.com\/columnists\/freshliving\/wp-json\/wp\/v2\/media?parent=894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.beliefnet.com\/columnists\/freshliving\/wp-json\/wp\/v2\/categories?post=894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.beliefnet.com\/columnists\/freshliving\/wp-json\/wp\/v2\/tags?post=894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}