{"id":539,"date":"2009-06-19T15:19:29","date_gmt":"2009-06-19T15:19:29","guid":{"rendered":"http:\/\/blog.beliefnet.com\/freshliving\/2009\/06\/hunter-lovins-10-cool-eco-facts.html"},"modified":"2009-06-19T15:19:29","modified_gmt":"2009-06-19T15:19:29","slug":"hunter-lovins-10-cool-eco-facts","status":"publish","type":"post","link":"https:\/\/www.beliefnet.com\/columnists\/freshliving\/2009\/06\/hunter-lovins-10-cool-eco-facts.html","title":{"rendered":"9 Cool Eco Facts from Hunter Lovins"},"content":{"rendered":"<p><span class=\"mt-enclosure mt-enclosure-image\"><img decoding=\"async\" alt=\"Hunter_Lovins.jpg\" src=\"https:\/\/wp-media.beliefnet.com\/sites\/84\/import\/Hunter_Lovins.jpg\" class=\"mt-image-left\" style=\"margin: 0pt 20px 20px 0pt;float: left\" height=\"168\" width=\"250\" \/><\/span>More and more mind blowing stuff at the <a href=\"http:\/\/blog.beliefnet.com\/freshliving\/2009\/06\/dispatches-from-boulder-and-lohas.html\">LOHAS conference<\/a> today. First we have <a href=\"http:\/\/en.wikipedia.org\/wiki\/Hunter_Lovins\">Hunter Lovins<\/a>, her real name. She runs a company called <a href=\"http:\/\/www.natcap.org\/\">Natural Capitalism<\/a> that helps small businesses go green. She&#8217;s also a professor, author of nine books, and world-wide speaker. <\/p>\n<p>Some of the many things I learned from this large-presenced woman in a black cowboy hat:<\/p>\n<p>1) Half the world lives on less than $2 a day<br \/>2) The number to &#8220;sear into your brain&#8221; is &#8220;350 parts per million.&#8221; That&#8217;s how much carbon dioxide we should have in the air to not head toward catastrophic, irreversible climate change. We currently have 385 parts per million. <br \/>3) Support the <a href=\"http:\/\/blog.climateandenergy.org\/2009\/04\/09\/nrdcs-summary-of-the-waxman-markey-bill\/\">Waxman-Markey Bill<\/a>&#8211;It would put in place an American climate protection regime. Bill is imperfect but it&#8217;s all we&#8217;ve got. &#8220;Call your congress person today. Today. Not tomorrow and tell them you want them to support this bill.&#8221;<br \/>4) <a href=\"http:\/\/instoresnow.walmart.com\/Sustainability.aspx\">Walmart<\/a> is leading the green business evolution. Not &#8220;out of the goodness of their hearts&#8221; but because it&#8217;s the future of business. Because in Germany people &#8220;simply stopped shopping there&#8221; because of their unsustainable business practices. And they are saving money because of it.<br \/>5) Companies that go green are the future. Going green increases profits. With data from Goldman Sachs to back it up.<br \/>6) Dupont is saving $2.2 billion a year because of their eco-efficiency policies. This year their profit was $2.2. billion. Green is keeping them in business.<br \/>7) BHAG stands for <a href=\"http:\/\/en.wikipedia.org\/wiki\/Big_Hairy_Audacious_Goal\">Big Hairy Audacious Goal<\/a> (coined by author Jm Collins), and companies like DuPont have made and are meeting them.<br \/>8) Former CIA director <a href=\"http:\/\/www.motherjones.com\/politics\/2008\/05\/james-woolsey-hybrid-hawk\">R. James Woolsey<\/a> drives a plug-in hybrid that he runs off this solar panels in his house. He has a bumpersticker that reads: Bin Laden Hates My Car. He considers the environmental crisis &#8220;a national security issue.&#8221;<br \/>9) &#8220;No more coal&#8211;we don&#8217;t need it, we can&#8217;t afford it.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>More and more mind blowing stuff at the LOHAS conference today. First we have Hunter Lovins, her real name. She runs a company called Natural Capitalism that helps small businesses go green. She&#8217;s also a professor, author of nine books, and world-wide speaker. Some of the many things I learned from this large-presenced woman in&hellip;<\/p>\n","protected":false},"author":38,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,27,2],"tags":[],"class_list":["post-539","post","type-post","status-publish","format-standard","hentry","category-by-valerie-reiss","category-eco","category-holistic-living"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>9 Cool Eco Facts from Hunter Lovins - Fresh Living<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.beliefnet.com\/columnists\/freshliving\/2009\/06\/hunter-lovins-10-cool-eco-facts.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"9 Cool Eco Facts from Hunter Lovins - Fresh Living\" \/>\n<meta property=\"og:description\" content=\"More and more mind blowing stuff at the LOHAS conference today. First we have Hunter Lovins, her real name. She runs a company called Natural Capitalism that helps small businesses go green. She&#8217;s also a professor, author of nine books, and world-wide speaker. Some of the many things I learned from this large-presenced woman in&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.beliefnet.com\/columnists\/freshliving\/2009\/06\/hunter-lovins-10-cool-eco-facts.html\" \/>\n<meta property=\"og:site_name\" content=\"Fresh Living\" \/>\n<meta property=\"article:published_time\" content=\"2009-06-19T15:19:29+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/blog.beliefnet.com\/freshliving\/files\/import\/Hunter_Lovins.jpg\" \/>\n<meta name=\"author\" content=\"vreiss\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"9 Cool Eco Facts from Hunter Lovins - Fresh Living","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.beliefnet.com\/columnists\/freshliving\/2009\/06\/hunter-lovins-10-cool-eco-facts.html","og_locale":"en_US","og_type":"article","og_title":"9 Cool Eco Facts from Hunter Lovins - Fresh Living","og_description":"More and more mind blowing stuff at the LOHAS conference today. First we have Hunter Lovins, her real name. She runs a company called Natural Capitalism that helps small businesses go green. She&#8217;s also a professor, author of nine books, and world-wide speaker. Some of the many things I learned from this large-presenced woman in&hellip;","og_url":"https:\/\/www.beliefnet.com\/columnists\/freshliving\/2009\/06\/hunter-lovins-10-cool-eco-facts.html","og_site_name":"Fresh Living","article_published_time":"2009-06-19T15:19:29+00:00","og_image":[{"url":"http:\/\/blog.beliefnet.com\/freshliving\/files\/import\/Hunter_Lovins.jpg"}],"author":"vreiss","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.beliefnet.com\/columnists\/freshliving\/2009\/06\/hunter-lovins-10-cool-eco-facts.html","url":"https:\/\/www.beliefnet.com\/columnists\/freshliving\/2009\/06\/hunter-lovins-10-cool-eco-facts.html","name":"9 Cool Eco Facts from Hunter Lovins - Fresh Living","isPartOf":{"@id":"https:\/\/www.beliefnet.com\/columnists\/freshliving\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.beliefnet.com\/columnists\/freshliving\/2009\/06\/hunter-lovins-10-cool-eco-facts.html#primaryimage"},"image":{"@id":"https:\/\/www.beliefnet.com\/columnists\/freshliving\/2009\/06\/hunter-lovins-10-cool-eco-facts.html#primaryimage"},"thumbnailUrl":"http:\/\/blog.beliefnet.com\/freshliving\/files\/import\/Hunter_Lovins.jpg","datePublished":"2009-06-19T15:19:29+00:00","dateModified":"2009-06-19T15:19:29+00:00","author":{"@id":"https:\/\/www.beliefnet.com\/columnists\/freshliving\/#\/schema\/person\/df896dd70b2001a7a331d7c0264dbd4d"},"breadcrumb":{"@id":"https:\/\/www.beliefnet.com\/columnists\/freshliving\/2009\/06\/hunter-lovins-10-cool-eco-facts.html#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.beliefnet.com\/columnists\/freshliving\/2009\/06\/hunter-lovins-10-cool-eco-facts.html"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.beliefnet.com\/columnists\/freshliving\/2009\/06\/hunter-lovins-10-cool-eco-facts.html#primaryimage","url":"http:\/\/blog.beliefnet.com\/freshliving\/files\/import\/Hunter_Lovins.jpg","contentUrl":"http:\/\/blog.beliefnet.com\/freshliving\/files\/import\/Hunter_Lovins.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.beliefnet.com\/columnists\/freshliving\/2009\/06\/hunter-lovins-10-cool-eco-facts.html#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.beliefnet.com\/columnists\/freshliving"},{"@type":"ListItem","position":2,"name":"9 Cool Eco Facts from Hunter Lovins"}]},{"@type":"WebSite","@id":"https:\/\/www.beliefnet.com\/columnists\/freshliving\/#website","url":"https:\/\/www.beliefnet.com\/columnists\/freshliving\/","name":"Fresh Living","description":"Holistic, Health and Wellness","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.beliefnet.com\/columnists\/freshliving\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.beliefnet.com\/columnists\/freshliving\/#\/schema\/person\/df896dd70b2001a7a331d7c0264dbd4d","name":"vreiss","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.beliefnet.com\/columnists\/freshliving\/#\/schema\/person\/image\/","url":"https:\/\/www.beliefnet.com\/columnists\/freshliving\/wp-content\/wphb-cache\/gravatar\/7e2\/7e2e836248d6127446bfae5802ee2a83x96.jpg","contentUrl":"https:\/\/www.beliefnet.com\/columnists\/freshliving\/wp-content\/wphb-cache\/gravatar\/7e2\/7e2e836248d6127446bfae5802ee2a83x96.jpg","caption":"vreiss"},"description":"Valerie Reiss is Holistic Living Editor at Beliefnet. She was a founding editor at Breathe magazine, and her writing has appeared in The New York Times, Newsweek, Women's Health, Natural Health, Yoga Journal, Lime.com, Vegetarian Times, and ABCNEWS.com. A native New Yorker, Valerie holds an M.S. from Columbia University's Graduate School of Journalism and a B.A. from Beloit College in Creative Writing with a minor in Women's Studies. She also lived in Maui for a while where she drank green papaya juice and taught some creative writing. She lives in Brooklyn, New York.","url":"https:\/\/www.beliefnet.com\/columnists\/freshliving\/author\/vreiss"}]}},"_links":{"self":[{"href":"https:\/\/www.beliefnet.com\/columnists\/freshliving\/wp-json\/wp\/v2\/posts\/539","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.beliefnet.com\/columnists\/freshliving\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.beliefnet.com\/columnists\/freshliving\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.beliefnet.com\/columnists\/freshliving\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/www.beliefnet.com\/columnists\/freshliving\/wp-json\/wp\/v2\/comments?post=539"}],"version-history":[{"count":0,"href":"https:\/\/www.beliefnet.com\/columnists\/freshliving\/wp-json\/wp\/v2\/posts\/539\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.beliefnet.com\/columnists\/freshliving\/wp-json\/wp\/v2\/media?parent=539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.beliefnet.com\/columnists\/freshliving\/wp-json\/wp\/v2\/categories?post=539"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.beliefnet.com\/columnists\/freshliving\/wp-json\/wp\/v2\/tags?post=539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}