Here’s the latest dispatch from the crossroads of faith and media:<\/p>\n
Unplanned <\/em>overperformed its pre-release projections to become the #5 movie at the box office this weekend.<\/strong> The controversial pro-life film based on a true story took in an estimated $6,110,000 or a cumulative per-screen average of $5,770 on only 1,059 locations across the country and received a rare A+ CinemaScore. Industry projections underestimated the film\u2019s performance, predicting $2 million to $3 million. Tonight on TV: History’s<\/strong> eight-episode event series Jesus: His Life<\/em> continues with episodes three and four tonight (4\/1\/19) beginning at 8:00 PM (ET).<\/strong> The series explores the story of Jesus Christ through a unique lens: the people in his life who were closest to him. Each of the eight chapters is told from the perspective of different biblical figures, all of whom played a pivotal role in Jesus\u2019 life including Joseph, John the Baptist,\u00a0 Judas Iscariot, Pontius Pilate, Mary Magdalene, Peter and in (tonight’s editions) Mary Mother of Jesus and Caiaphas. Each figure takes a turn guiding viewers through the emotional and epic story of the most famous man in history, through his birth, death and resurrection, all conveyed through a combination of scripted drama and interviews with prominent religious and historical experts. Utilizing some of the world\u2019s most respected Biblical scholars, historians, faith leaders and theologians, the series weaves together the canonical Gospels, historical sources and cultural context to create a complete portrait of Jesus \u2013 the man and the Messiah.<\/p>\n
\nThe movie’s success comes despite a widespread paid media blackout across mainstream and even some faith-based outlets and a Saturday morning Twitter ban that was quickly lifted after online outrage, the film\u2019s strong word-of-mouth propelled audiences to fill theaters across the country. Next week the film’s distributor plans to add an additional 600 screens for a count of 1,700 screens.
\nPartially financed by MyPillow executive Mike Lindell, the film tells the true story of Abby Johnson, a former rising star in the Planned Parenthood corporation. As one of the youngest clinic directors in the nation, Johnson was involved in upwards of 22,000 abortions and counseled countless women on their reproductive choices. Her passion surrounding a woman’s right to choose led her to become a spokesperson for Planned Parenthood, fighting to enact legislation for the cause she so deeply believed in, until the day she saw an ultrasound guided abortion that changed everything.\u00a0\u00a0\u00a0 \u201cWe are very happy for the success of this film,\u201d says Pure Flix president Michael Scott. \u201cTo bring the story of Abby Johnson to audiences and have them show up in such large numbers shows how the topic of abortion is so important to our nation. We hope that those on both sides of the pro-life and pro-choice debate will see Unplanned <\/strong><\/em>and begin to have a productive dialogue. This film can be that spark to bring more hearts and minds to understanding the value of life.\u201d
\nThe film made national news last year when its lead actress, Ashley Bratcher, revealed that it wasn\u2019t until she was on set and filming that she learned that when her mother was pregnant with her, she nearly aborted her. Controversy has subsequently dogged the film, first when it earned an R rating from the MPAA, then when several television and radio networks refused to air commercials for the film and most recently on Saturday, when Twitter suspended the film’s page only to reverse itself an hour later after fan outcry and media inquiries. Going into the weekend, trailer views for the film had reached 250K. By Saturday morning, after an evening of strong word-of-mouth, trailer views climbed to 1.7 million. The film has a 93% positive audience score on Rotten Tomatoes.
\n\u201cI am blown away by the public response to Unplanned <\/strong><\/em> as well as the box office numbers,\u201d says Batcher. \u201cNot only is it beyond my wildest dreams, but it has surpassed the expectations of critics across the country. Despite biased critic reviews written more like op-eds, the audience has spoken. I just learned that Unplanned <\/strong><\/em> received a coveted A+ CinemaScore. While that is truly an honor, the most rewarding thing about this weekend’s opening is the flood of messages I’ve received from people experiencing healing and a change of heart.\u201d<\/p>\n