{"id":1126,"date":"2011-08-08T05:31:30","date_gmt":"2011-08-08T09:31:30","guid":{"rendered":"http:\/\/blog.beliefnet.com\/faithmediaandculture\/?p=1126"},"modified":"2011-08-08T06:05:16","modified_gmt":"2011-08-08T10:05:16","slug":"1126","status":"publish","type":"post","link":"https:\/\/www.beliefnet.com\/columnists\/faithmediaandculture\/2011\/08\/1126.html","title":{"rendered":"Time for a major change at The CW Network?"},"content":{"rendered":"

Here’s today’s dispatch from the crossroads of faith, media and culture.<\/p>\n

Time to redefine The CW Network?<\/strong>\u00a0 From The Hollywood Reporter<\/a>: It’s not like The CW is printing money, most of its shows get beat by cable channels that have done a better job of attracting that core audience (hello MTV, hello ABC Family) and, institutionally, there has to be some belief that the young girl demo might be a tad bit limiting.
\n<\/em>Comment:<\/strong> It’s not like the young female audience isn’t being split up by a myriad of competitors. Now, a broadcast network that would really focus on family appeal (and values) would be simultaneously unique (at least in the current market) and broader in its appeal. And, as discussed here<\/a> last week, there is advertiser demand for such programming. It’s worth noting that the biggest ratings success in the history of the former WB (which became The CW) wasn’t Buffy the Vampire Slayer<\/em> but 7th Heaven<\/em><\/a>.<\/p>\n