{"id":192,"date":"2009-09-28T13:12:17","date_gmt":"2009-09-28T13:12:17","guid":{"rendered":"http:\/\/blog.beliefnet.com\/everydayethics\/2009\/09\/save-the-boobs-psa-or-tmi.html"},"modified":"2009-09-28T13:12:17","modified_gmt":"2009-09-28T13:12:17","slug":"save-the-boobs-psa-or-tmi","status":"publish","type":"post","link":"https:\/\/www.beliefnet.com\/columnists\/everydayethics\/2009\/09\/save-the-boobs-psa-or-tmi.html","title":{"rendered":"Save The Boobs: PSA Or TMI?"},"content":{"rendered":"

\"breast_cancer_tattoos.jpg\"<\/span>I’m on the fence about in-your-face public service announcements, as my prior post on sugary soda<\/a> indicates. But this one, called “Save the Boobs”, which you can watch on ABC News<\/a>, really takes shock ads to a new level. Jiggling breasts, referred to as ‘tatas’, ‘cheechees’ and etc. and women in skimpy bikinis make this look more like a beer commercial than the breast cancer awareness spot it actually is.<\/p>\n

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So I’d like to ask – do you find this campaign a good way to bring awareness to young women about the dangers of breast cancer? After my earlier post<\/a> in which I took a stand against shock ads, saying I thought they treated us like children instead of adults, some of the commenters had me thinking twice, and I am now leaning toward saying anything that has people tuning in is a good thing. However<\/i><\/b>…<\/div>\n
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\nI’d really like to see women treat their bodies with a sense of sacredness. It took me, personally, a long time to come to a place where I didn’t refer to my breasts as ‘t*ts’ or ‘boobs’ or any of those other derogatory terms. And while I think the lighthearted ad is funny, I don’t think it’s so great for our public service announcements to be advocating anything that demeans women. The ad seemed to walk a fine line, and I’m not sure if it came down on the side of feminist principles. (Read the full ABC story here<\/a>.)<\/p>\n

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Will it save feminine lives? Only future studies will show.<\/div>\n
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What’s your opinion? Do you think these shock PSA’s are the only way to keep the public’s focus on important causes? Or do you believe this is exploiting the very people it’s meant to be saving?<\/i><\/b><\/div>\n

<\/i><\/b><\/div>\n
Subscribe to receive updates from Everyday Ethics or follow us on Twitter<\/a>!<\/strong> <\/span><\/i><\/b><\/div>\n
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<\/div>\n","protected":false},"excerpt":{"rendered":"

I’m on the fence about in-your-face public service announcements, as my prior post on sugary soda indicates. But this one, called “Save the Boobs”, which you can watch on ABC News, really takes shock ads to a new level. 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She attended St. John's College in Santa Fe, New Mexico, where she studied classics and philosophy, and then respectfully declined to spend the rest of her life in an ivory tower. Instead, she turned to the life of a writer and editor, penning three romance novels published by St. Martin's Press and contributing features to such periodicals as Cosmopolitan magazine. Her fascination with the moral dilemmas that crop up in everyday life--and the many intriguing ways people handle them--has always colored her writings. Now, that interest is leading her to take the discussion online; where, hopefully, the addition of reader feedback will bring these quotidian quandaries--and their potential solutions--vibrantly to life. When she's not plumbing the ethical mysteries of humanity, her passions include cooking (especially baking), origami, kittens, reading, watching really bad television and playing online scrabble. 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