{"id":6332,"date":"2019-03-26T07:29:44","date_gmt":"2019-03-26T11:29:44","guid":{"rendered":"https:\/\/www.beliefnet.com\/columnists\/dreamgates\/?p=6332"},"modified":"2019-03-30T19:30:25","modified_gmt":"2019-03-30T23:30:25","slug":"how-to-grow-your-practice","status":"publish","type":"post","link":"https:\/\/www.beliefnet.com\/columnists\/dreamgates\/2019\/03\/how-to-grow-your-practice.html","title":{"rendered":"How To Grow Your Practice"},"content":{"rendered":"

It doesn\u2019t matter what your business involves, or where your business is located: if you aren\u2019t on the Internet, you might as well not exist. While there are many businesses that were able to once survive not having a digital presence, the fact that we now use our smartphones to choose everything from our restaurants, to our products, to our psychologists, means that you have to be aware of how to increase your digital presence by any means possible. It doesn\u2019t matter what your specialty is – here are some ways to grow your practice.<\/span><\/p>\n

The Right Hires<\/b><\/p>\n

You would be surprised how much of your business directly depends on who you are hiring. Have you run a background check on all of your employees? Do your patients regularly compliment you about the office staff, or do they never mention it? Are your employees only amicable when they know that you are watching? The truth is that every patient wants to feel comfortable when they are in a medical office of any kind, and hiring the office staff can go a long way. Of course, if you hire the right staff – this also means that they won\u2019t be overwhelmed by patient traffic. If one of your most important employees seems to be always buckling under pressure, or complaining about how much work he or she is doing – what makes you think it\u2019s going to get any better when you have more patients? Try to do as much due diligence as possible when it comes to hiring staff, and try to make sure that they fit in with the current office culture, as well. A company is only as good as the people that they hire, and a practice is no exception.<\/span><\/p>\n

Perception<\/b><\/p>\n

If you have poured your life savings into your practice, and don\u2019t have the best location, signage, or logo – that doesn\u2019t mean that you can\u2019t grow. However, the individual that is constantly investing in their business, whether it\u2019s through picking the best location, making sure that the signage is bold and sends a clear message, or that you have the right copywriting to put your patients at ease – this all sends a message about how professional your practice is. It doesn\u2019t matter if we are talking about the way that your staff acts and dresses, your <\/span>digital marketing<\/span><\/a> strategy, or your web reviews: if you want to grow your practice, be aware of your perception, and improve it by any means necessary. If you are constantly updating your patients through e-mail and social media, or letting your patients know that you are thinking about them (happy birthday e-mails, for example) – it might go a long way in terms of making them feel appreciated, and as if your practice truly cares about their patients.<\/span><\/p>\n

Addressing Issues<\/b><\/p>\n

There might be major issues in your practice – but you will never know about these issues unless you ask. If an employee brings up something to you, don\u2019t ignore it or push it to the side. Think about what they are saying and actually address it – there is a chance that they might understand how patients feel about your practice more than you do. Are you surveying your patients? Do they seem excited and enthusiastic to be there? Do they trust the practice, and feel as though the entire experience has been fair and\/or transparent? You can tell a lot by surveying your own patients, and finding out what the competition might be doing better. This is absolutely essential to improving your practice, and eventually growing your practice.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

It doesn\u2019t matter what your business involves, or where your business is located: if you aren\u2019t on the Internet, you might as well not exist. While there are many businesses that were able to once survive not having a digital presence, the fact that we now use our smartphones to choose everything from our restaurants,…<\/p>\n","protected":false},"author":224,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6332","post","type-post","status-publish","format-standard","hentry","category-childrens-dreams"],"yoast_head":"\nHow To Grow Your Practice - Dream Gates<\/title>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Grow Your Practice - Dream Gates\" \/>\n<meta property=\"og:description\" content=\"It doesn\u2019t matter what your business involves, or where your business is located: if you aren\u2019t on the Internet, you might as well not exist. 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He is the creator of Active Dreaming, an original synthesis of dreamwork and shamanism. Born in Australia, he survived three near-death experiences in childhood. He leads popular seminars all over the world, including a three-year training for teachers of Active Dreaming. A former lecturer in ancient history at the Australian National University, he is a best-selling novelist, journalist and independent scholar. His nine books on dreaming, shamanism and imagination include Conscious Dreaming, Dreamways of the Iroquois, The Dreamer's Book of the Dead, The Three \"\"Only\"\" Things, The Secret History of Dreaming, Dreamgates, Active Dreaming and Dreaming the Soul Back Home: Shamanic Dreaming for Healing and Becoming Whole. His most recent book is The Boy Who Died and Came Back: Adventures of a Dream Archaeologist in the Multiverse. Over the past 20 years, he has led seminars at the Esalen Institute, Kripalu, the Omega Institute, the New York Open Center, Bastyr University, John F. Kennedy University, Meriter Hospital, and many other centers and institutions. He has taught depth workshops in Active Dreaming in the UK, Australia, Canada, Costa Rica, France, the Netherlands, Denmark, Sweden, Lithuania, Latvia, Estonia, Romania, Brazil and Austria and leads a three-year training for teachers of Active Dreaming. He hosts the \"\"Way of the Dreamer\"\" radio show at www.healthylife.net. He has appeared on many TV and radio shows, ranging from Charlie Rose and the Today show to Coast to Coast and the Diane Rehm show on NPR. 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