{"id":3284,"date":"2008-01-23T16:04:00","date_gmt":"2008-01-23T16:04:00","guid":{"rendered":"http:\/\/blog.beliefnet.com\/deaconsbench\/2008\/01\/another-sign-of-the-coming-apocalypse-3.html"},"modified":"2008-01-23T16:04:00","modified_gmt":"2008-01-23T16:04:00","slug":"another-sign-of-the-coming-apocalypse-3","status":"publish","type":"post","link":"https:\/\/www.beliefnet.com\/columnists\/deaconsbench\/2008\/01\/another-sign-of-the-coming-apocalypse-3.html","title":{"rendered":"Another sign of the coming apocalypse"},"content":{"rendered":"

I almost couldn’t believe my eyes when I read this<\/a>: <\/p>\n

Faced with growing competition from cheaper rivals, Starbucks Corp. is testing offering small cups of drip coffee for $1 with free refills in its hometown.<\/p>\n

That’s about 50 cents less than the Seattle-based coffee retailer normally charges for an 8 oz. cup of joe, though prices vary from store to store.<\/p>\n

Small cups of premium coffee at McDonald’s Corp., Dunkin’ Donuts and other lower-cost competitors typically cost just over $1, according to The Wall Street Journal, which first reported on Starbucks’ new program Wednesday.<\/p>\n

But the company said in a statement e-mailed by Starbucks spokeswoman Bridget Baker that the test “is not indicative of any new business strategy.”<\/p>\n

Starbucks would not say when the test began, how many stores are part of it, whether it’s considering a similar promotion for any other brews or whether any new test markets are on the horizon.<\/p>\n

“Testing is a way of life for us, as we are constantly looking for new ways to connect with the customer and provide the best Starbucks experience,” the statement said.<\/p><\/blockquote>\n

What next? 50 cent donuts?<\/p>\n","protected":false},"excerpt":{"rendered":"

I almost couldn’t believe my eyes when I read this: Faced with growing competition from cheaper rivals, Starbucks Corp. is testing offering small cups of drip coffee for $1 with free refills in its hometown. That’s about 50 cents less than the Seattle-based coffee retailer normally charges for an 8 oz. cup of joe, though…<\/p>\n","protected":false},"author":204,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-3284","post","type-post","status-publish","format-standard","hentry","category-this-and-that"],"yoast_head":"\nAnother sign of the coming apocalypse - The Deacon's Bench<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.beliefnet.com\/columnists\/deaconsbench\/2008\/01\/another-sign-of-the-coming-apocalypse-3.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Another sign of the coming apocalypse - The Deacon's Bench\" \/>\n<meta property=\"og:description\" content=\"I almost couldn’t believe my eyes when I read this: Faced with growing competition from cheaper rivals, Starbucks Corp. is testing offering small cups of drip coffee for $1 with free refills in its hometown. 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Prior to that, Deacon Greg worked for 26 years as a writer and producer for CBS News, where he contributed to \"The CBS Evening News with Katie Couric,\" \"60 Minutes II,\" \"48 Hours,\" (Emmy Award, Writers Guild of America Award) and \"Sunday Morning.\" He was co-writer for the acclaimed documentary \"9\/11,\" hosted by Robert DeNiro. (Emmy Award, Christopher Award, Peabody Award, Writers Guild of America Award.) His radio essays were featured in the bestselling book \"Deadlines and Datelines\" by Dan Rather. He's also a two-time winner of the Catholic Press Association Award. Other places you may find him: AMERICA, U.S. CATHOLIC, CATHOLIC DIGEST, REALITY (Redemptorist Communications) and THE BROOKLYN TABLET. He also contributes homiletic reflections to the parish resource CONNECT!, published by Liturgical Publications. In November 2009, he began serving a three-year term as a consultant to the Communications Committee of the United States Conference of Catholic Bishops (USCCB). Deacon Greg grew up in Maryland (Go Terps!) but he and his wife today live in the beautiful borough of Queens, New York. You can contact Deacon Greg at dcngreg@gmail.com.","url":"https:\/\/www.beliefnet.com\/columnists\/deaconsbench\/author\/gkandra"}]}},"_links":{"self":[{"href":"https:\/\/www.beliefnet.com\/columnists\/deaconsbench\/wp-json\/wp\/v2\/posts\/3284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.beliefnet.com\/columnists\/deaconsbench\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.beliefnet.com\/columnists\/deaconsbench\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.beliefnet.com\/columnists\/deaconsbench\/wp-json\/wp\/v2\/users\/204"}],"replies":[{"embeddable":true,"href":"https:\/\/www.beliefnet.com\/columnists\/deaconsbench\/wp-json\/wp\/v2\/comments?post=3284"}],"version-history":[{"count":0,"href":"https:\/\/www.beliefnet.com\/columnists\/deaconsbench\/wp-json\/wp\/v2\/posts\/3284\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.beliefnet.com\/columnists\/deaconsbench\/wp-json\/wp\/v2\/media?parent=3284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.beliefnet.com\/columnists\/deaconsbench\/wp-json\/wp\/v2\/categories?post=3284"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.beliefnet.com\/columnists\/deaconsbench\/wp-json\/wp\/v2\/tags?post=3284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}