{"id":288,"date":"2011-06-19T14:17:02","date_gmt":"2011-06-19T18:17:02","guid":{"rendered":"http:\/\/blog.beliefnet.com\/changingchannels\/?p=288"},"modified":"2011-06-19T14:17:02","modified_gmt":"2011-06-19T18:17:02","slug":"now-for-a-commercial-interruption-2","status":"publish","type":"post","link":"https:\/\/www.beliefnet.com\/columnists\/changingchannels\/2011\/06\/now-for-a-commercial-interruption-2.html","title":{"rendered":"Now For A Commercial Interruption …"},"content":{"rendered":"

When I first started blogging some months back I only wrote about commercials.<\/p>\n

Although I since expanded it to all things television, I still like to blog about commercials occasionally.<\/p>\n

To be creative, smart, informative and even entertaining in 30 seconds or less is pretty amazing, and without ads creating revenue for shows there wouldn’t be television programming, either.<\/p>\n

OK, from the gecko to the caveman I don’t find most of the Geico ads all that funny, which MUST make me different than many of you.<\/p>\n

To me the humor is forced on most of the company’s ads and the jokes don’t even relate back to the product.<\/p>\nhttp:\/\/www.youtube.com\/watch?v=8F_G2zp-opg<\/a>\n

What Geico DID achieve, however, is push State Farm, Allstate and Progressive to do better ads and they all have.<\/p>\n

I like the “mayhem” character on Allstate, the two auto insurance competitors visiting Progressive and late-night phone call to State Farm ad.<\/p>\n

The dead-pan acting of the husband and jealous wife\u00a0 on the latter commercial is pretty good, for instance.<\/p>\n

The slogans “Like a good neighbor …” and “You’re in good hands …” can only take a company so far, after all.<\/p>\n

follow matt aug http:\/\/twitter.com\/#!\/mattauge and\/or friend me on facebook.com<\/p>\n

\n<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

When I first started blogging some months back I only wrote about commercials. Although I since expanded it to all things television, I still like to blog about commercials occasionally. To be creative, smart, informative and even entertaining in 30 seconds or less is pretty amazing, and without ads creating revenue for shows there wouldn’t…<\/p>\n","protected":false},"author":407,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,22,5,6,3],"tags":[],"class_list":["post-288","post","type-post","status-publish","format-standard","hentry","category-business","category-commercials","category-humor","category-opinion","category-television"],"yoast_head":"\nNow For A Commercial Interruption ... - Changing Channels<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.beliefnet.com\/columnists\/changingchannels\/2011\/06\/now-for-a-commercial-interruption-2.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Now For A Commercial Interruption ... - Changing Channels\" \/>\n<meta property=\"og:description\" content=\"When I first started blogging some months back I only wrote about commercials. Although I since expanded it to all things television, I still like to blog about commercials occasionally. To be creative, smart, informative and even entertaining in 30 seconds or less is pretty amazing, and without ads creating revenue for shows there wouldn’t…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.beliefnet.com\/columnists\/changingchannels\/2011\/06\/now-for-a-commercial-interruption-2.html\" \/>\n<meta property=\"og:site_name\" content=\"Changing Channels\" \/>\n<meta property=\"article:published_time\" content=\"2011-06-19T18:17:02+00:00\" \/>\n<meta name=\"author\" content=\"mattaug\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Now For A Commercial Interruption ... - Changing Channels","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.beliefnet.com\/columnists\/changingchannels\/2011\/06\/now-for-a-commercial-interruption-2.html","og_locale":"en_US","og_type":"article","og_title":"Now For A Commercial Interruption ... - Changing Channels","og_description":"When I first started blogging some months back I only wrote about commercials. Although I since expanded it to all things television, I still like to blog about commercials occasionally. To be creative, smart, informative and even entertaining in 30 seconds or less is pretty amazing, and without ads creating revenue for shows there wouldn’t…","og_url":"https:\/\/www.beliefnet.com\/columnists\/changingchannels\/2011\/06\/now-for-a-commercial-interruption-2.html","og_site_name":"Changing Channels","article_published_time":"2011-06-19T18:17:02+00:00","author":"mattaug","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.beliefnet.com\/columnists\/changingchannels\/2011\/06\/now-for-a-commercial-interruption-2.html","url":"https:\/\/www.beliefnet.com\/columnists\/changingchannels\/2011\/06\/now-for-a-commercial-interruption-2.html","name":"Now For A Commercial Interruption ... - Changing Channels","isPartOf":{"@id":"https:\/\/www.beliefnet.com\/columnists\/changingchannels\/#website"},"datePublished":"2011-06-19T18:17:02+00:00","dateModified":"2011-06-19T18:17:02+00:00","author":{"@id":"https:\/\/www.beliefnet.com\/columnists\/changingchannels\/#\/schema\/person\/53c63c3ad6201c97cca05aeac01f48c5"},"breadcrumb":{"@id":"https:\/\/www.beliefnet.com\/columnists\/changingchannels\/2011\/06\/now-for-a-commercial-interruption-2.html#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.beliefnet.com\/columnists\/changingchannels\/2011\/06\/now-for-a-commercial-interruption-2.html"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.beliefnet.com\/columnists\/changingchannels\/2011\/06\/now-for-a-commercial-interruption-2.html#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.beliefnet.com\/columnists\/changingchannels"},{"@type":"ListItem","position":2,"name":"Now For A Commercial Interruption …"}]},{"@type":"WebSite","@id":"https:\/\/www.beliefnet.com\/columnists\/changingchannels\/#website","url":"https:\/\/www.beliefnet.com\/columnists\/changingchannels\/","name":"Changing Channels","description":"Beliefnet Voices - Matt Aug","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.beliefnet.com\/columnists\/changingchannels\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.beliefnet.com\/columnists\/changingchannels\/#\/schema\/person\/53c63c3ad6201c97cca05aeac01f48c5","name":"mattaug","description":"I have been in journalism for over to decades ... which makes me, well, old! Seriously, I have been blessed to have worked for publications such as USA Today, Newsday and nfl.com and I am excited to have this opportunity to blog about television for beliefnet.","url":"https:\/\/www.beliefnet.com\/columnists\/changingchannels\/author\/mattaug"}]}},"_links":{"self":[{"href":"https:\/\/www.beliefnet.com\/columnists\/changingchannels\/wp-json\/wp\/v2\/posts\/288","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.beliefnet.com\/columnists\/changingchannels\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.beliefnet.com\/columnists\/changingchannels\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.beliefnet.com\/columnists\/changingchannels\/wp-json\/wp\/v2\/users\/407"}],"replies":[{"embeddable":true,"href":"https:\/\/www.beliefnet.com\/columnists\/changingchannels\/wp-json\/wp\/v2\/comments?post=288"}],"version-history":[{"count":4,"href":"https:\/\/www.beliefnet.com\/columnists\/changingchannels\/wp-json\/wp\/v2\/posts\/288\/revisions"}],"predecessor-version":[{"id":301,"href":"https:\/\/www.beliefnet.com\/columnists\/changingchannels\/wp-json\/wp\/v2\/posts\/288\/revisions\/301"}],"wp:attachment":[{"href":"https:\/\/www.beliefnet.com\/columnists\/changingchannels\/wp-json\/wp\/v2\/media?parent=288"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.beliefnet.com\/columnists\/changingchannels\/wp-json\/wp\/v2\/categories?post=288"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.beliefnet.com\/columnists\/changingchannels\/wp-json\/wp\/v2\/tags?post=288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}