{"id":35,"date":"2010-08-04T04:29:53","date_gmt":"2010-08-04T04:29:53","guid":{"rendered":"http:\/\/blog.beliefnet.com\/catholicsmediaandculture\/2010\/08\/cbs-advertisers-to-ptc-yourselves.html"},"modified":"2010-08-04T04:29:53","modified_gmt":"2010-08-04T04:29:53","slug":"cbs-advertisers-to-ptc-yourselves","status":"publish","type":"post","link":"https:\/\/www.beliefnet.com\/columnists\/catholicsmediaandculture\/2010\/08\/cbs-advertisers-to-ptc-yourselves.html","title":{"rendered":"“$#*! My Dad Says” and the audiences CBS values (and doesn’t)"},"content":{"rendered":"

CBS and the ad community are essentially greeting concerns over the title of the network’s new Twitter feed-based $#*! My Dad Says <\/i>with a big  “$#*! yourselves!” proclaiming the Parents Television Council essentially irrelevant in affecting program content. <\/p>\n

From Hollywood Reporter<\/a>:
A day after the PTC slammed the show for its title and asked advertisers to stay
\naway from it, industry marketers predicted “$#*!” will or won’t sell based on
\nhow funny it is and not what any interest group says.<\/i>
 
Compare that to the network’s reaction to a recent failing grade for the “quantity and quality of gay and lesbian representation” on its schedule by the Gay and Lesbian Alliance Against Defamation (GLAAD).<\/p>\n

From the New York Times<\/a>:<\/p>\n

For years CBS has lagged
\nbehind other television networks in its inclusion of gay, lesbian and
\ntransgender characters. In the season that starts in September, however, a gay
\ncharacter will join”The Good Wife,”a lesbian character will join”Rules of
\nEngagement”and a gay character will appear in the new sitcom “$#*! My Dad
\nSays.”<\/i><\/p>\n

Speaking last week to television reporters, Nina Tassler, CBS entertainment
\npresident, said the network was adding the characters to its prime-time programs
\n“because we’re very disappointed in our track record so far.”<\/i><\/p>\n

Now, this isn’t to say that there shouldn’t be positive portrayals of gay and\/or lesbian characters on any of those CBS shows — or any other shows on television. Everyone deserves respect (and, BTW, similar positive and non-cartoonish portrayals of out-of-the-closet Christians would be nice too). It is to point out the decidedly unequal industry reaction to the concerns of two groups with decidedly different agendas.  <\/p>\n

The only conclusion I can draw is that CBS is basically out of the family programming business (with the, perhaps incidental, exceptions of The Amazing Race <\/i>and Undercover Boss<\/i>) and doesn’t much care about what its advocates think about anything.<\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

CBS and the ad community are essentially greeting concerns over the title of the network’s new Twitter feed-based $#*! My Dad Says with a big  “$#*! yourselves!” proclaiming the Parents Television Council essentially irrelevant in affecting program content. From Hollywood Reporter:A day after the PTC slammed the show for its title and asked advertisers to…<\/p>\n","protected":false},"author":225,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,6],"tags":[],"class_list":["post-35","post","type-post","status-publish","format-standard","hentry","category-christianity","category-television"],"yoast_head":"\n"$#*! 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Kennedy","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.beliefnet.com\/columnists\/catholicsmediaandculture\/#\/schema\/person\/image\/","url":"https:\/\/www.beliefnet.com\/columnists\/catholicsmediaandculture\/wp-content\/wphb-cache\/gravatar\/d80\/d801bc09698c0995d9ae402b4b55ab61x96.jpg","contentUrl":"https:\/\/www.beliefnet.com\/columnists\/catholicsmediaandculture\/wp-content\/wphb-cache\/gravatar\/d80\/d801bc09698c0995d9ae402b4b55ab61x96.jpg","caption":"John W. Kennedy"},"description":"John W. Kennedy is the founder and Dir. of Development of The Creative Universe Entertainment\u2122, a media consultation and development company focusing on the creation, development and support of high-quality mainstream entertainment that upholds positive timeless values, including trust in God. Current projects include \"Bryant Park\" (an uplifting romantic-comedy) and \"Photo Finish\" (an award-winning sci-fi TV pilot). He has written over 100 children's novels based on episodes of the Cartoon Network series \"Ben 10\", \"Ben 10: Alien Force\", \"Ben 10: Ultimate Alien\", \"Ben 10: Omniverse\" and \"Generator Rex\" among others. He also writes Beliefnet\u2019s \"Faith, Media & Culture\" blog. Previously, he has produced successful news and talk programming for CNN, Fox News, Pax TV and SiriusXM. Specialties: Script Writing, Movie\/TV Novelizations & Adaptations, TV Content Creation and Development, Creative Consultation, Producing and Booking News and Talk shows. He can be reached for writing, producing and consulting services at 516-640-1182.","url":"https:\/\/www.beliefnet.com\/columnists\/catholicsmediaandculture\/author\/jkennedy"}]}},"_links":{"self":[{"href":"https:\/\/www.beliefnet.com\/columnists\/catholicsmediaandculture\/wp-json\/wp\/v2\/posts\/35","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.beliefnet.com\/columnists\/catholicsmediaandculture\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.beliefnet.com\/columnists\/catholicsmediaandculture\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.beliefnet.com\/columnists\/catholicsmediaandculture\/wp-json\/wp\/v2\/users\/225"}],"replies":[{"embeddable":true,"href":"https:\/\/www.beliefnet.com\/columnists\/catholicsmediaandculture\/wp-json\/wp\/v2\/comments?post=35"}],"version-history":[{"count":0,"href":"https:\/\/www.beliefnet.com\/columnists\/catholicsmediaandculture\/wp-json\/wp\/v2\/posts\/35\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.beliefnet.com\/columnists\/catholicsmediaandculture\/wp-json\/wp\/v2\/media?parent=35"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.beliefnet.com\/columnists\/catholicsmediaandculture\/wp-json\/wp\/v2\/categories?post=35"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.beliefnet.com\/columnists\/catholicsmediaandculture\/wp-json\/wp\/v2\/tags?post=35"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}