{"id":124,"date":"2010-12-02T04:34:42","date_gmt":"2010-12-02T04:34:42","guid":{"rendered":"http:\/\/blog.beliefnet.com\/catholicsmediaandculture\/2010\/12\/a-walk-in-my-shoes-airing-this-friday-is-walmart-pgs-next-step-in-promoting-family-entertainment.html"},"modified":"2010-12-02T04:34:42","modified_gmt":"2010-12-02T04:34:42","slug":"a-walk-in-my-shoes-airing-this-friday-is-walmart-pgs-next-step-in-promoting-family-entertainment","status":"publish","type":"post","link":"https:\/\/www.beliefnet.com\/columnists\/catholicsmediaandculture\/2010\/12\/a-walk-in-my-shoes-airing-this-friday-is-walmart-pgs-next-step-in-promoting-family-entertainment.html","title":{"rendered":"“A Walk in My Shoes” airing this Friday is Walmart & P&G’s next step in promoting family entertainment"},"content":{"rendered":"

Tomorrow (Friday) night at 8:00 PM (ET), NBC will air the two-hour TV-movie A Walk in My Shoes<\/i><\/a>, the third Family Movie Night <\/i>sponsored by a collaboration of Walmart and Procter & Gamble<\/a>.<\/p>\n

The first two, Secrets of the Mountain<\/a> <\/i>and The Jensen Project<\/a>, <\/i>aired in the same Friday-night time slot  earlier this year (in April and July, respectively) to solid ratings. (Mountain<\/i>, particularly, dominated the ratings<\/a> during its debut.) <\/p>\n

A Walk in My Shoes, <\/i>which executive producer Brian Wells describes as a sort of It’s a Wonderful Life <\/i>meets Quantum Leap, <\/i>takes the old Native American adage about walking in another’s moccasins before criticizing and, so to speak, runs with it. <\/p>\n

Shoes<\/i> tells the story of stressed-out high school teacher Trish Fahey (Nancy Travis) who, following a car accident, mysteriously finds herself in the body Cindy Kremer, the mother of an underperforming student in her class. She soon learns that there’s more to the story of  the woman who she had judged to be a bad parent than she realized. <\/p>\n

Guiding her strange journey is Molly (Yara Martinez), the enigmatic stranger who helps change her perspective not just on Cindy but on her own life as well.<\/p>\n

I spoke with Brian Wells, the film’s executive producer, about the movie and what he hopes it accomplishes. <\/p>\n

How did you choose this material to be the third in the Family Movie Night<\/i> franchise?<\/b><\/p>\n

Well, we have writers around the country that we work with
\ndeveloping stories. We want great entertaining,
\nengaging ideas that both teenagers will really respond to and be engaged by and
\nalso their moms  <\/span>and dads will be fully
\nengaged as well.<\/i><\/p>\n

\n

So, we start developing the story ideas very early, probably
\nabout a year and a half process  <\/span>or
\nso.  <\/span>We develop these ideas and
\nfind the ones that both teens and parents are both –in research — telling us ‘I
\nwant to watch that movie for myself.<\/i>‘<\/p>\n

We know that if we’ve got something that’s scoring off the charts
\n(with everyone) this is something that the whole family can engage in
\ntogether and that’s what we’re trying to do. We’re trying to kind of  <\/span>bring back this Family Movie Night concept
\n— that is a movie that the whole family will enjoy together.  <\/span>There won’t be a compromise for anyone
\nsitting there. They’re all going to enjoy it for themselves.<\/i><\/p>\n

It’s funny. But you seem to find more family entertainment at the movies these days than on television.<\/b><\/p>\n

\n

Yeah. <\/span>There does seem to
\nbe a bit more happening theatrically than there is on television.  <\/span>But we know the track record of television.
\nTelevision can be something that brings people together as well and that’s what
\nwe’re hoping to do with this.<\/i><\/p>\n

Why do you think there are so many family-centered movies out there in the the theaters but not on television?<\/b><\/p>\n

\n

I’m not an expert on that. I’m not sure. I guess if I had to
\nventure a guess I would say that movies are still treated a little bit more as
\nan event, something that you plan for 
\n<\/span>and then go an do. (With television) there are so many
\nchoices now, so many channels out there. It’s really become fragmented.  <\/span>And television can
\nseem to be like something that’s ‘always on’ 
\n<\/span>as opposed to really kind of event television.<\/i><\/p>\n

You still see events. You still see the Super Bowl as
\nsomething that the whole family enjoys together. You still see ‘American Idol’ as
\nsomthing that the whole family can enjoy together.<\/i><\/p>\n

This is your third Family Movie Night. Are Secrets of the Mountain, The Jensen Project <\/i>and now A Walk in My Shoes <\/i>actually backdoor pilots?<\/b><\/p>\n

\n

That is the model that we’re working on here.  <\/span>We make movies that are great two-hour
\nexperiences and then, <\/span>if the
\naudience responds well to them, they have potential to become episodic series.<\/i><\/p>\n

Are you getting support from the network?<\/b><\/p>\n

\n

We are. You know the response has been very, very
\nencouraging.  <\/span>Obviously, the numbers came
\nout on who watches ‘Secrets of the Mountain.’ 
\n<\/span>I think ‘Secrets of the Mountain’ was the most-watched show on television
\nof that evening and then I think it was NBC’s most-watched show of the entire
\nweek.  <\/span>And ‘Jensen’ did pretty well as
\nwell. <\/i><\/p>\n

The audience has been responding which has been great –
\nin terms of ‘Vote with Your Remote.’  <\/span>You
\nknow, if you really want ot see more of this kind of content, you know, show up
\nand watch it . That makes a great statement.<\/i><\/p>\n

The audiences are watching and the network and advertisers
\nare watrching the audiences. And they’re seeing them respond to this kind of
\nthing and they’re coming to us and they’re saying ‘Can you make more  <\/span>of this?’ So, year, it’s been encouraging. <\/i><\/p>\n

And I have to say NBC has been wonderful to work with on the
\nfirst projects.<\/i><\/p>\n

Rating of Secrets of the Mountain, <\/i>particularly, were very strong. Why didn’t they make a series out of that?<\/b><\/p>\n

\n

It’s ‘show’ and its ‘business,’ you know. There’s a lot of other
\npieces that determines if something goes to series. I don’t  <\/span>dispel the chance that any of these could go
\nto series at any point. There’s just a lot other complicating things in the
\nschedules. When would it be scheduled? What time period of the week? Other
\nthings that they have in the pipeline. Getting a movie on is
\nwonderful  <\/span>and getting a series on takes
\na little more upfront scheduling (and) planning (but) <\/span>we have great hopes for that.<\/i><\/p>\n

Are you hopeful that the new leadership at NBC<\/a> will be as supportive?<\/b><\/p>\n

\n

We are. There’s been 
\n<\/span>changes at NBC but all the indications have, so far from folks that are
\nthere, is that this is something that they very much want to see Walmart and
\nProcter & Gamble and us continue to bring forward. So, we have great hopes
\nthat this will be even expanding more next year. <\/i><\/p>\n

Do you have specific projects on the agenda?<\/b><\/p>\n

\n

We do. They’re not, I don’t think, being announced publicly
\nyet but you can expect a lot more Family Movie Nights in 2011.<\/p>\n

On NBC?<\/b><\/p>\n

\n

On NBC. And you can look for them on at least one other
\nnetwork as well.<\/p>\n

A broadcast network?<\/b><\/p>\n

\n

Yes.<\/i><\/p>\n

So, you’re getting interest from other networks then?<\/b><\/p>\n

\n

That’s right. That’s been very encouraging.<\/i><\/p>\n

Why are Walmart and P&G backing these projects? What’s in it for them?<\/b> <\/p>\n

\n

It’s interesting. A key part of their customers are families
\n– and particularly moms making the decisions about what’s being purchased in
\nthe families. <\/span>They have recognized
\nthat  <\/span>mom has a significant  <\/span>unmet need in the area of enterainment and
\nthat is content that is both great from an entertainment value standpoint –
\nwhether it’s a drama, a comedy an action-adventure, whatever – but also
\nentertainment that achieves that greatness not by preying on what’s worst in
\nthe human condition but achievs that greatness in a way that calls out the best
\nin us. <\/span>And so there’s been, particularly
\nover the last ten years, an absence of that kind of content on television.<\/i><\/p>\n

So, Walmart and Procter are saying ‘Hey, we just want to
\nserve moms and one of the ways we’ll serve moms is we’ll use our advertising
\ndollars to help get more entertainment content on the air that (serves) mom
\nand families well.  <\/span><\/i><\/p>\n

They like doing the right thing. They like getting entertainment
\nout there that’s healthy.  <\/span>Also, it’s a
\nreally smart business decision for them. <\/i><\/p>\n

Why has TV changed so much (becoming less family friendly) over the past ten years?<\/b><\/p>\n

\n

I’m not exactly sure. I guess if I had to venture a guess it
\nwould be that the proliferation of the number of channels and other
\noptions. You know, when I was growing up there were basically three broadcast
\nnetworks and maybe something interesting going on on PBS.  We basically had four
\nchoices. Today the average house has probably over 100 choices.
<\/i><\/p>\n

What’s happened
\nin that kind of environment is there’s just been greater competition for
\neyeballs. Some people, in the interest of that competition, have chosen to
\npursue things that are a little bit edgier in the name of trying to get some
\nattention for their shows. <\/i><\/p>\n

So movies like A Walk in My Shoes <\/i>might actually stand out in this environment. <\/b><\/p>\n

\n

Yeah.  That’s interesting. It does. There are not a lot of
\nother things like this on the air and, by putting this on the air, it actually
\nstands out and I think that’s why we’re having the number of people come watch
\nthis that we do. <\/p>\n

Do you have kids of your own and do you enjoy doing this kind of material for them?<\/b><\/p>\n

\n

I do. And you know that’s part of it for me. I’m a dad. I
\nhave a 15-year-old son and a 12- year-old daughter.  <\/span>And it’s a tough deal to find something
\nthat not only my 15-year-old son and 12-year-old daughter will both enjoy  <\/span>but also that won’t be sort of a sheer
\nsacrifice on my wife and I’s part to sort of sit there <\/span>and view just so we get two hours
\ntogether.  <\/span>So, yeah, it’s part of a
\nlabor of passion for me to create the kind of things that myself and my kids
\nand my wife will want to sit down and watch together. <\/i><\/p>\n

How do you balance the desire to put out positive ideas with avoiding heavy-handed moralizing? <\/p>\n

<\/b><\/p>\n

That’s a great question. Because we are talking about creating great content that is also
\ngood.
<\/i><\/p>\n

In other words, great wonderful entertainment that is also calls out the
\nbest in us.  <\/span>
<\/i><\/p>\n

(But) we can’t fall into the trap of thinking we’re creating fat-free
\nice cream. It’s not about creating fat-free ice cream.  <\/span>It’s about creating great awesome-tasting ice
\ncream that happens to be fat free.  <\/span>
<\/i><\/p>\n

In
\nother words, you can’t go into this saying ‘We’re going to go and create some
\nsort of After School Special  <\/span>and kind of
\nteach some lesson or something. You are dead meat creatively if you do
\nthat.  <\/span>You gotta go into it saying “It’s got
\nto be absolutely killer entertainment 
\n<\/span>and then let’s find some heart in this that really serves the interest of
\nmoms and families.’<\/i><\/p>\n

<\/span>So, the way we do
\nthat is we’re just really careful. We research these things  <\/span>as we move along. We’re really careful that
\nwe’re creating stories  <\/span>that have a
\ngreat kind of heart and core to it.  If I’m working on a movie that’s an
\naction-adventure, I will say ‘We know we have to have an awesome, fun, exciting
\nstory here for everybody and especially for the teens.  <\/span>We shouldn’t chintz on the special effects or
\non the action nature of this.  At the same time 
\n<\/span>we’re not gonna move forward on this story unless we get the heart of
\nthis story right.’<\/i><\/p>\n

So, (our aim is to) strip out all the action-adventure nature of
\nthis and (find) <\/span>something (at its) core that’s a
\nmoving through line that people want to watch  <\/span>and get it moved to the phase where we now build the action-adventure on
\ntop of that. It’s a constant choice to say ‘Are we engaging a 12-year-old girl?
\nAre we engaging a 15-year-old boy. Are we engaging the 35-year-old mom? Are we
\nengaging a 40 -year-old man?’ We constantly are look at that in every minute
\nof the script.<\/i><\/p>\n

I think Donald Bellisario<\/a>, the creator of Quantum Leap, <\/i>has talked about finding the “heart story” <\/i><\/b> that really makes an otherwise-standard action plot resonate with viewers. Is that what you’re doing? <\/b><\/p>\n

\n

We do.  <\/span>We spent a lot
\nof time looking for what is engaging exciting entertainment of this story.  <\/span>And then also we spend a lot of time looking
\nat what is going to be the core heart of this story?  <\/span>At the end of the day, what is going to be
\nthe thing in the story that families afterwards are gonna say ‘Wow! You know,
\nthat really stuck with me.’  <\/span>
<\/i><\/p>\n

You know, so
\nfor instance, for ‘Secrets of the Mountain,’
\n<\/span>which aired in April, there’s this exciting nature to it where this family
\ngets sucked into this adventure underground — you know with this Aztec treasure
\n— <\/span>but the heart of that story was the nugget that everybody goes through
\ntough times but families are supposed to run to<\/u> each other not
\naway from each other. <\/i><\/p>\n

So, in ‘A Walk in My Shoes,’ airing Friday Night on NBC, the
\nkind of exciting sizzle of the story is you’ve got this 16-year-old going
\nthrough these nomal kinds of things and high school and then you’ve got this
\nteacher who has this mysterioius body switch (and) we’re trying to figure out
\nhow that happened. (But) the core of this story is the fact that we need to not judge
\nothers by their appearances. <\/i><\/p>\n

I would assume if this goes to series, the Nancy Travis character wouldn’t be involved.<\/b><\/p>\n

\n

Yeah.  Well, first of all, Nancy Travis did a killer job on
\nthe movie.  <\/span>We’d love to have her back in
\na heartbeat.  <\/span>She did a wonderful
\njob.  <\/span>
<\/i><\/p>\n

But if this moved to series Philip
\nWinchester (<\/i>Thunderbirds, Crusoe), who plays Jake the veteran in this story who changes this family’s
\nlife, and Yara Martinez, who played Molly the supernatural character, would the main two
\ncharacters that would come back for a series.<\/i><\/p>\n

What’s next for you?<\/b><\/p>\n

\n

I enjoy creating  <\/span>(content) that
\nthe whole family can watch together. That’s what I’m committed to. It may look
\nlike action-adventure in the future. It may look like comedy. It may look like
\ndrama.  <\/span>All those things are  <\/span>part of the menu that you want to create for
\nfamilies to be choosing from.  <\/span>I’m really
\ncommitted to that. <\/i><\/p>\n

Anything else you’d like to say.<\/b><\/p>\n

\n

Vote with Your Remote! If people wasn’t to see more of this
\nkind of content , (they should) make sure they not only show up this Friday night but tell
\ntheir friend about it and, secondly, if they enjoy what they watch just pop off
\nan email to Walmart, to Procter & Gamble, to NBC. Let them know ‘Hey I enjoyed
\nthis and I’d like to see more things like this.’<\/i><\/p>\n

Your could take Secrets of the Mountain, The Jensen Project <\/i>and A Walk in My Shoes <\/i>and make a powerful NBC Friday-night lineup. <\/i><\/b><\/p>\n

\n

There you go! That’s right!<\/i><\/p>\n

Note:<\/b> A Walk in My Shoes <\/i>airs Tomorrow (Friday) night on NBC at 8:00 PM (ET). I’ll review the film tomorrow morning. <\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

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Kennedy","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.beliefnet.com\/columnists\/catholicsmediaandculture\/#\/schema\/person\/image\/","url":"https:\/\/www.beliefnet.com\/columnists\/catholicsmediaandculture\/wp-content\/wphb-cache\/gravatar\/d80\/d801bc09698c0995d9ae402b4b55ab61x96.jpg","contentUrl":"https:\/\/www.beliefnet.com\/columnists\/catholicsmediaandculture\/wp-content\/wphb-cache\/gravatar\/d80\/d801bc09698c0995d9ae402b4b55ab61x96.jpg","caption":"John W. Kennedy"},"description":"John W. Kennedy is the founder and Dir. of Development of The Creative Universe Entertainment\u2122, a media consultation and development company focusing on the creation, development and support of high-quality mainstream entertainment that upholds positive timeless values, including trust in God. Current projects include \"Bryant Park\" (an uplifting romantic-comedy) and \"Photo Finish\" (an award-winning sci-fi TV pilot). He has written over 100 children's novels based on episodes of the Cartoon Network series \"Ben 10\", \"Ben 10: Alien Force\", \"Ben 10: Ultimate Alien\", \"Ben 10: Omniverse\" and \"Generator Rex\" among others. He also writes Beliefnet\u2019s \"Faith, Media & Culture\" blog. Previously, he has produced successful news and talk programming for CNN, Fox News, Pax TV and SiriusXM. Specialties: Script Writing, Movie\/TV Novelizations & Adaptations, TV Content Creation and Development, Creative Consultation, Producing and Booking News and Talk shows. He can be reached for writing, producing and consulting services at 516-640-1182.","url":"https:\/\/www.beliefnet.com\/columnists\/catholicsmediaandculture\/author\/jkennedy"}]}},"_links":{"self":[{"href":"https:\/\/www.beliefnet.com\/columnists\/catholicsmediaandculture\/wp-json\/wp\/v2\/posts\/124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.beliefnet.com\/columnists\/catholicsmediaandculture\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.beliefnet.com\/columnists\/catholicsmediaandculture\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.beliefnet.com\/columnists\/catholicsmediaandculture\/wp-json\/wp\/v2\/users\/225"}],"replies":[{"embeddable":true,"href":"https:\/\/www.beliefnet.com\/columnists\/catholicsmediaandculture\/wp-json\/wp\/v2\/comments?post=124"}],"version-history":[{"count":0,"href":"https:\/\/www.beliefnet.com\/columnists\/catholicsmediaandculture\/wp-json\/wp\/v2\/posts\/124\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.beliefnet.com\/columnists\/catholicsmediaandculture\/wp-json\/wp\/v2\/media?parent=124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.beliefnet.com\/columnists\/catholicsmediaandculture\/wp-json\/wp\/v2\/categories?post=124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.beliefnet.com\/columnists\/catholicsmediaandculture\/wp-json\/wp\/v2\/tags?post=124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}