Indonesian businessman Avianto Nugroho claimed he had secured the license to publish the magazine.
He said it would be launched in March and - like a toned down version of the racy magazine the company plans to launch soon in India - it would not contain nude photos.
Lauren Melone, a Playboy spokeswoman in the United States, said the company had "nothing to announce at this time."
"Indonesia is a dynamic and exciting market. If we do ever launch a magazine in Indonesia it will reflect the local culture and taste of the marketplace, as do all our existing international editions of the magazine," Melone said.
The company already publishes local editions in 17 other countries.
Nugroho said Indonesian Muslims "did not need to worry" about the magazine because of its more conservative content.
But hardline Muslim group Majelis Mujahidin Indonesia said it would protest if the magazine hit the shelves.
"Different or not, Playboy is Playboy. It is a porn magazine," said group chairman Irfan Awas.
"Those are the words of the businessmen. The magazine will damage the morality of the nation," he said.
Most Indonesians practice a moderate form of Islam, and most women do not cover their head and often dress in tight fitting clothing.
Pornography is illegal, but widely available.
Scantily clad women are a staple of local magazines aimed at men, and foreign publications like FHM already publish local editions.
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