TV Networks Turn to Religious Themes

A splashy drama called "Book of Daniel" is in development at NBC, a unit of General Electric Co., while Viacom Inc.'s CBS is building a supernatural thriller around a character described as "a brilliant physicist with strong religious beliefs." News Corp.'s Fox, meanwhile, has "Briar + Graves," which the producers describe as "The X-Files" goes to church.

It's the television industry's answer to the cash-generating power of biblical stories put through a pop-culture spin cycle. Mel Gibson's movie "The Passion of the Christ" was one of the top box-office hits last year, and Dan Brown's novel "The Da Vinci Code" has sold 25 million copies. Meanwhile, author Tim LaHaye's biblical "Left Behind" novels have racked up sales of some $650 million.

"We try in the entertainment business to find veins of interest to tap, and religion is a huge one that is currently very underserved," says Kevin Reilly, president of entertainment at NBC, which is set to begin airing "Revelations," a six-part apocalyptic miniseries, next month.

Also weighing heavily on programming executives' minds is President Bush's re-election. In addition to giving religion a starring role, several shows this development season are set deep inside "red" states and feature ultraconservative characters in the mix. In fact, Walt Disney Co.'s ABC is looking at "Red & Blue," about a conservative grandfather.

Are networks taking a wrong turn on the highway to heaven? Some media buyers think so. In an effort to give the new religion-themed shows the kind of sizzle that draws the young viewers advertisers covet, writers and producers are spicing them up with elements that are likely to offend at least a few conservatives.

In "Book of Daniel," for example, actor Aidan Quinn plays a pill-popping Episcopal priest who has the ability to talk about his drug addiction with a hip, modern-day Jesus. The show is still a work in progress, but for now Mr. Quinn's character also is dealing with a daughter arrested for selling marijuana, a brother-in-law who embezzles money from the church and is found murdered, and a gay son.